Proceedings Of The 2006 Northeastern Recreation Research Symposium PDF Download
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Author | : United States Department of Agriculture |
Publisher | : CreateSpace |
Total Pages | : 624 |
Release | : 2015-06-26 |
Genre | : |
ISBN | : 9781508490920 |
Download Proceedings of the 2006 Northeastern Recreation Research Symposium Book in PDF, ePub and Kindle
Sport tourism events are used by destinations to enhance their image. The components of an event's brand image, however, have not been well studied. Keller (1993) suggested that brand image consists of brand associations featuring attributes, benefi ts, and attitudes toward the "product." Understanding these brand associations will help determine those elements that constitute a sport tourism event's image. This study aimed to measure a sport tourism event's brand image associations from the participants' perspective. The sport tourism event utilized in this research was an annual bicycling event in the state of Michigan. To explore the brand image associations bicyclists have about sport tourism events, two focus groups were used. The results revealed the image of a sport tourism event consists of mental imageries related to organization, environment, physical activity, socialization, fulfi llment and emotions. Implications for both event and destination marketers are discussed.
Author | : |
Publisher | : |
Total Pages | : 628 |
Release | : 2007 |
Genre | : Outdoor recreation |
ISBN | : |
Download Proceedings of the 2006 Northeastern Recreation Research Symposium Book in PDF, ePub and Kindle
Author | : Northeastern Recreation Research Symposium$ (1996 : Bolton Landing, N.Y.) |
Publisher | : |
Total Pages | : 0 |
Release | : 1997 |
Genre | : |
ISBN | : |
Download Proceedings of the 1996 Northeastern Recreation Research Symposium, March 31 - April 2, 1996, Bolton Landing, New York Book in PDF, ePub and Kindle
Author | : Hans G. Vogelsong |
Publisher | : |
Total Pages | : 300 |
Release | : 1988 |
Genre | : Forest reserves |
ISBN | : |
Download Proceedings of the 1997 Northeastern Recreation Research Symposium Book in PDF, ePub and Kindle
Author | : Walter F. Kuentzel |
Publisher | : |
Total Pages | : 322 |
Release | : 1997 |
Genre | : Forest reserves |
ISBN | : |
Download Proceedings of the 1996 Northeastern Recreation Research Symposium Book in PDF, ePub and Kindle
Author | : Sharon Todd |
Publisher | : |
Total Pages | : 468 |
Release | : 2001 |
Genre | : Ecotourism |
ISBN | : |
Download Proceedings of the 2001 Northeastern Recreation Research Symposium, April 1-3, 2001, The Sagamore on Lake George in Bolton Landing, New York Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 164 |
Release | : 1988 |
Genre | : Outdoor recreation |
ISBN | : |
Download Proceedings of the 1989 Northeastern Recreation Research Symposium, April 3-5, 1989, State Parks Management and Research Institute, Saratoga Springs, New York Book in PDF, ePub and Kindle
Author | : James J. Murdy |
Publisher | : |
Total Pages | : 0 |
Release | : 2003 |
Genre | : Conservation of natural resources |
ISBN | : |
Download Proceedings of the 2003 Northeastern Recreation Research Symposium, April 6-8, 2003, Bolton Landing, New York Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 440 |
Release | : 1999 |
Genre | : Ecotourism |
ISBN | : |
Download Proceedings of the 1999 Northeastern Recreation Research Symposium, April 11-14, 1999, The Sagamore on Lake George in Bolton Landing, New York Book in PDF, ePub and Kindle
Author | : Hans G. Vogelsong |
Publisher | : |
Total Pages | : 346 |
Release | : 1999 |
Genre | : Forest reserves |
ISBN | : |
Download Proceedings of the 1998 Northeastern Recreation Research Symposium, April 5-7, 1998, the Sagamore on Lake George in Bolton Landing, New York Book in PDF, ePub and Kindle