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R.E.D. Marketing

R.E.D. Marketing
Author: Greg Creed
Publisher: HarperCollins Leadership
Total Pages: 289
Release: 2021-06-08
Genre: Business & Economics
ISBN: 140022330X
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Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.

Taking People with You

Taking People with You
Author: David Novak
Publisher: Penguin UK
Total Pages: 153
Release: 2012
Genre: Business & Economics
ISBN: 0241954134
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The CEO of Yum! Brands, Inc., the world's largest restaurant company, offers a guide to maximizing leadership skills and motivating people. David Novak is the best at leadership, whether teaching it in this book or practicing it at Yum!--Warren Buffett.

Yum!

Yum!
Author: Dana Meachen Rau
Publisher: Capstone
Total Pages: 30
Release: 2005
Genre: Juvenile Nonfiction
ISBN: 9781404810211
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Discusses the sense of taste and how it affects the body.

The Power of Moments

The Power of Moments
Author: Chip Heath
Publisher: Simon and Schuster
Total Pages: 320
Release: 2017-10-03
Genre: Business & Economics
ISBN: 1501147765
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The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Branded!

Branded!
Author: Bernie Brennan
Publisher: John Wiley & Sons
Total Pages: 283
Release: 2010-09-16
Genre: Business & Economics
ISBN: 0470931760
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Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot 'wait and see', and must move rapidly Shows how each company's social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

Yum! Brands

Yum! Brands
Author: Source Wikipedia
Publisher: University-Press.org
Total Pages: 26
Release: 2013-09
Genre:
ISBN: 9781230643335
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 24. Chapters: KFC, Taco Bell, Long John Silver's, Pizza Hut, KFC Yum! Center, A&W Restaurants, Kenneth Langone, WingStreet, Priszm, East Dawning, Dave Deno, David C. Novak, Pizza Hut Bulgaria. Excerpt: KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside the USA, KFC offers beef based products such as hamburgers or kebabs, poutine, pork based products such as ribs and other regional fare. The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930. Although Sanders died in 1980, he remains an important part of the company's branding and advertisements, and "Colonel Sanders" or "The Colonel" is a metonym for the company itself. The company adopted KFC, an abbreviated form of its name, in 1991. Newer and remodeled restaurants will adopt the new logo and name, while older stores will continue to use the 1980s signage. Additionally, Yum! continues to use the abbreviated name freely in its advertising. The restaurant in North Corbin, Kentucky where Colonel Sanders developed Kentucky Fried Chicken The first KFC restaurant, situated in South Salt Lake, Utah and since replaced by a new KFC on the same siteBorn and raised in Henryville, Indiana, Sanders passed through several professions in his lifetime. Sanders first served his fried chicken in 1930 in the midst of the Great Depression at a...

Customer Mania!

Customer Mania!
Author: Kenneth H. Blanchard
Publisher: Simon and Schuster
Total Pages: 220
Release: 2004-11-15
Genre: Business & Economics
ISBN: 9780743270281
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From one of America's biggest bestselling authors and inspiring business speakers comes the key to creating a people-oriented, performance-driven, customer-first organization.

Fast Food Vindication

Fast Food Vindication
Author: Lisa Tillinger Johansen (MS, RD.)
Publisher: Lisa Tillinger Johansen
Total Pages: 123
Release: 2012
Genre: Business & Economics
ISBN: 0578110431
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For years, dozens of books, documentaries, and magazine articles have targeted the fast food industry as the cause for many of society's ills, ranging from the obesity epidemic to the proliferation of dead-end jobs. Now, hospital dietitian Lisa Johansen makes the bold case that the fast food industry is actually a positive force in society. Johansen takes the reader from the industry's scrappy, entrepreneurial beginnings to its emergence as a global business generating hundreds of billions of dollars annually. Far from a blight on society, the fast food industry has distinguished itself by providing a product that meets high standards of quality and safety, often healthier than meals served at home and in sit-down restaurants. The myth of the "McJob" is debunked by true-life cases of corporate titans who succeeded by virtue of the fast-food chains' practice of promoting from within. And, relying on her years of counseling patients at one of the nation's largest health networks, Johansen shows the reader just how easily fast food can be incorporated into a healthy lifestyle. Lively and informative, FAST FOOD VINDICATION destroys the media myths and paints the true picture of an industry that touches the lives of millions.

Management

Management
Author: Stephen P. Robbins
Publisher: Pearson Australia
Total Pages: 745
Release: 2014-09-01
Genre: Business & Economics
ISBN: 1486008984
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The 7th edition of Management is once again a resource at the leading edge of thinking and research. By blending theory with stimulating, pertinent case studies and innovative practices, Robbins encourages students to get excited about the possibilities of a career in management. Developing the managerial skills essential for success in business—by understanding and applying management theories--is made easy with fresh new case studies and a completely revised suite of teaching and learning resources available with this text.

Above the Line

Above the Line
Author: Stephen Klemich
Publisher: HarperCollins
Total Pages: 344
Release: 2020-01-07
Genre: Business & Economics
ISBN: 0062886843
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A leadership consultant and neuropsychologist identify the universal habits of the heart and mind—the keys to unlocking our true potential, creating our best selves and eliminating behavior patterns that hold us back. Why is it so hard for leaders to coach employees who are struggling? Why do we repeat the same mistakes and negative behaviors? Common wisdom says you always have a choice in how you react or respond. But, as corporate consultant Stephen Klemich and clinical psychologist Mara Klemich contend, until you recognize why you make choices, and how the heart and the brain work together to shape your behavior, you can’t change long-ingrained patterns and discover your best self. The Klemichs have developed a model backed by extensive research and data, and paired it with character-led personal development, to help you answer the "Why?" and eliminate behavior that is “below the line.” In Above the Line, they argue that that the quality of your life flows from the attitudes of your heart. Offering wise, compassionate, and practical advice, this book explores the deep, fundamental drivers of human behavior that exist within your heart—the seat of your character. It reveals that all of these behaviors can be explained by four principles—humility, love, pride, and fear—which influence every facet of your life, for better or for worse. We are all designed for greatness, but so often our best self is pitted against our worst. The pressures of life are pulling our character below the line while our authentic self is drawing us to live above the line. When you fully understand that the four principles are at the root of your behavior, you can begin the journey to become your best self and navigate life more effectively and successfully. Filled with proven strategies, Above the Line will create lasting changes in your behavior and improve your life personally and professionally—so you can make a positive impact on the world around you.