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YouTube Marketing For Dummies

YouTube Marketing For Dummies
Author: Will Eagle
Publisher: John Wiley & Sons
Total Pages: 384
Release: 2019-02-12
Genre: Business & Economics
ISBN: 1119541344
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Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!

Self-Publishing Made Simple

Self-Publishing Made Simple
Author: April Cox
Publisher:
Total Pages:
Release: 2021-09-15
Genre:
ISBN: 9781737557012
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YouTube and Video Marketing

YouTube and Video Marketing
Author: Greg Jarboe
Publisher: John Wiley & Sons
Total Pages: 533
Release: 2011-10-07
Genre: Business & Economics
ISBN: 111820381X
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Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Driving Digital Strategy

Driving Digital Strategy
Author: Sunil Gupta
Publisher: Harvard Business Press
Total Pages: 327
Release: 2018-07-24
Genre: Computers
ISBN: 1633692698
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Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

You Tube Marketing Strategies

You Tube Marketing Strategies
Author: Nicholas Harvey
Publisher:
Total Pages: 212
Release: 2019-06-10
Genre:
ISBN: 9781072787952
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''YouTube Marketing is not but yourself. There is no magic formula for success, but there are strategies that if you follow them step by step, they can make you understand that it is possible to do it!''The internet has certainly revolutionized the marketing game. YouTube is amongst the best video-sharing platforms today.It was created back in 2001 and since then it has been the source of newsworthy videos. Is amongst the most popular platforms of social media these days.In this book, you will learn everything that you need to know about using YouTube is a cost-effective means to expand your business and you reach of audience.In the book, you will find: What YouTube marketing is YouTube Usage The Benefits of YouTube Marketing Essential Youtube Marketing Strategies for BusinessesTips and Tactics to an effective Youtube Marketing StrategySteps to create a YouTube marketing campaign and many more!Objectives of the book: -Let people know what YouTube Marketing is.Give everyone the chance to learn the secrets-Give the opportunity to read it or listen to it at any timeFAQ''To buy this book, have i already had experience with Youtube Marketing ''-Absolutely not, this book is also for beginners .. it lets you know the secrets and understand all the services that YouTube can give you!''Does this book give you the cance to you know what YouTube is today?-Of course, it can be used to discover how over the years there has been a real change and how to make the most of it"If I buy this book, do I have the certainty of making money with this business?" '- No, this book introduces you to YouTube Marketing and shows you the strategies to create your business. But there is no magic formula that can guarantee a safe profi

YouTube Channels For Dummies

YouTube Channels For Dummies
Author: Rob Ciampa
Publisher: John Wiley & Sons
Total Pages: 400
Release: 2020-08-03
Genre: Computers
ISBN: 1119688108
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Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.

Video Marketing Strategy

Video Marketing Strategy
Author: Jon Mowat
Publisher: Kogan Page Publishers
Total Pages: 305
Release: 2018-03-03
Genre: Business & Economics
ISBN: 0749481587
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Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.

The Language of Trust

The Language of Trust
Author: Michael Maslansky
Publisher: Penguin
Total Pages: 238
Release: 2010-05-04
Genre: Business & Economics
ISBN: 1101404558
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What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

YouTube Marketing Strategies

YouTube Marketing Strategies
Author: Adam Forbes
Publisher:
Total Pages: 32
Release: 2016-09-20
Genre:
ISBN: 9781537773001
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YouTube Marketing Strategies How To Create Sucessful YouTube Channel, Get Thousand Of Subscribers And Make Money With Millions Of Video Views! If you are one of those geniuses that are looking into the world of becoming a YouTube sensation, this book is for you. YouTube is the largest video-sharing website on the whole of the world wide web and it has faced no close competition till date. Nothing was ever better than YouTube. There are millions of people who upload videos and get famous overnight. If you have a passion that you think will fit well into the world of YouTube and video sharing, then you have come to the right place. While it is a great idea to start your own channel on YouTube, it also is very tricky business. With all the competition that exists on there is very overwhelming. While it may seem like a daunting task, it is entirely possible. All businesses no matter what their nature have some insider tips and tricks. They one with a few guidelines that you can follow to gain stardom in that specific world. We have designed this book especially for those people who wish to make a name for themselves. With the guidelines in this book and little consistency and hard work from your side, there is no reason you will not be a success on youtube, we have included everything from introducing YouTube from an uploader perspective to getting you started with uploading videos. We have also outlines simple and easy to follow guidelines to help you in your beginning days of being a youtuber. And last but not the least, there are a lot of tricks to boost your subscriber count: the things that drive the whole ecosystem that is YouTube. All these topics and much has been divided into 5 concise chapters so that they are more comprehensible to the reader. The chapters are as follows: Chapter 1 - Creating a YouTube Channel Chapter 2 - Getting Subscribers Chapter 3 - Promoting Your Channel Chapter 4 - Earning from YouTube Chapter 5 - Tips to Boost Your YouTube Marketing Strategy

Maximize Your Social

Maximize Your Social
Author: Neal Schaffer
Publisher: John Wiley & Sons
Total Pages: 226
Release: 2013-09-06
Genre: Business & Economics
ISBN: 1118756681
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Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.