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YouthNation

YouthNation
Author: Matt Britton
Publisher: John Wiley & Sons
Total Pages: 320
Release: 2015-04-02
Genre: Business & Economics
ISBN: 1118982533

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Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.


Summary of YouthNation – [Review Keypoints and Take-aways]

Summary of YouthNation – [Review Keypoints and Take-aways]
Author: PenZen Summaries
Publisher: by Mocktime Publication
Total Pages: 16
Release: 2022-11-29
Genre: Study Aids
ISBN:

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The summary of YouthNation – Building Remarkable Brands In a Youth-Driven Culture presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The 2015 book "YouthNation" provides useful information on today's young people, who represent a generation, a lifestyle, and a growing phenomenon that will be essential to the success of any business in the future. You will learn the ins and outs of YouthNation with the help of these blinks, which will also assist you in developing an up-to-date strategy for your company. YouthNation summary includes the key points and important takeaways from the book YouthNation by Matt Britton. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].


YouthNation

YouthNation
Author: Matt Britton
Publisher: John Wiley & Sons
Total Pages: 320
Release: 2015-04-20
Genre: Business & Economics
ISBN: 1118981146

Download YouthNation Book in PDF, ePub and Kindle

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.


Bicentennial Planning in Washington and Metropolitan Area

Bicentennial Planning in Washington and Metropolitan Area
Author: United States. Congress. House. Committee on the District of Columbia. Subcommittee on Bicentennial Affairs, the Environment, and the International Community
Publisher:
Total Pages: 612
Release: 1975
Genre: American Revolution Bicentennial, 1976
ISBN:

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Youth for Nation

Youth for Nation
Author: Charles R. Kim
Publisher: University of Hawaii Press
Total Pages: 289
Release: 2017-06-30
Genre: History
ISBN: 0824855973

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This in-depth exploration of culture, media, and protest follows South Korea’s transition from the Korean War to the start of the political struggles and socioeconomic transformations of the Park Chung Hee era. Although the post–Korean War years are commonly remembered as a time of crisis and disarray, Charles Kim contends that they also created a formative and productive juncture in which South Koreans reworked pre-1945 constructions of national identity to meet the political and cultural needs of postcolonial nation-building. He explores how state ideologues and mainstream intellectuals expanded their efforts by elevating the nation’s youth as the core protagonist of a newly independent Korea. By designating students and young men and women as the hope and exemplars of the new nation-state, the discursive stage was set for the remarkable outburst of the April Revolution in 1960. Kim’s interpretation of this seminal event underscores student participants’ recasting of anticolonial resistance memories into South Korea’s postcolonial politics. This pivotal innovation enabled protestors to circumvent the state’s official anticommunism and, in doing so, brought about the formation of a culture of protest that lay at the heart of the country’s democracy movement from the 1960s to the 1980s. The positioning of women as subordinates in the nation-building enterprise is also shown to be a direct translation of postwar and Cold War exigencies into the sphere of culture; this cultural conservatism went on to shape the terrain of gender relations in subsequent decades. A meticulously researched cultural history, Youth for Nation illuminates the historical significance of the postwar period through a rigorous analysis of magazines, films, textbooks, archival documents, and personal testimonies. In addition to scholars and students of twentieth-century Korea, the book will be welcomed by those interested in Cold War cultures, social movements, and democratization in East Asia.


Forging Germans

Forging Germans
Author: Caroline Mezger
Publisher: Oxford University Press
Total Pages: 368
Release: 2020-02-27
Genre: History
ISBN: 0192590464

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Forging Germans explores the German nationalization and eventual National Socialist radicalization of ethnic Germans in the Batschka and the Western Banat, two multiethnic, post-Habsburg borderland territories currently in northern Serbia. Deploying a comparative approach, Caroline Mezger investigates the experiences of ethnic German children and youth in interwar Yugoslavia and under Hungarian and German occupation during World War II, as local and Third Reich cultural, religious, political, and military organizations wrestled over young people's national (self-) identification and loyalty. Ethnic German children and youth targeted by these nationalization endeavors moved beyond being the objects of nationalist activism to become agents of nationalization themselves, as they actively negotiated, redefined, proselytized, lived, and died for the "Germanness" ascribed to them. Interweaving original oral history interviews, untapped archival materials from Germany, Hungary, and Serbia, and diverse historical press sources, Forging Germans provides incisive insight into the experiences and memories of one of Europe's most contested wartime demographics, probing the relationship between larger historical circumstances and individual agency and subjectivity.


The Strange Child

The Strange Child
Author: Andrea Gevurtz Arai
Publisher: Stanford University Press
Total Pages: 252
Release: 2016-03-23
Genre: Social Science
ISBN: 0804798567

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The Strange Child examines how the Japanese financial crisis of the 1990s gave rise to "the child problem," a powerful discourse of social anxiety that refocused concerns about precarious economic futures and shifting ideologies of national identity onto the young. Andrea Gevurtz Arai's ethnography details the different forms of social and cultural dislocation that erupted in Japan starting in the late 1990s. Arai reveals the effects of shifting educational practices; increased privatization of social services; recessionary vocabulary of self-development and independence; and the neoliberalization of patriotism. Arai argues that the child problem and the social unease out of which it emerged provided a rationale for reimagining governance in education, liberalizing the job market, and a new role for psychology in the overturning of national-cultural ideologies. The Strange Child uncovers the state of nationalism in contemporary Japan, the politics of distraction around the child, and the altered life conditions of—and alternatives created by—the recessionary generation.


BoneMan's Daughters

BoneMan's Daughters
Author: Ted Dekker
Publisher: Center Street
Total Pages: 248
Release: 2009-04-14
Genre: Fiction
ISBN: 1599952602

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They call him BoneMan, a serial killer who's abducted six young women. He's the perfect father looking for the perfect daughter, and when his victims fail to meet his lofty expectations, he kills them by breaking their bones and leaving them to die. Intelligence officer Ryan Evans, on the other hand, has lost all hope of ever being the perfect father. His daughter and wife have written him out of their lives. Everything changes when BoneMan takes Ryan's estranged daughter, Bethany, as his seventh victim. Ryan goes after BoneMan on his own. But the FBI sees it differently. New evidence points to the suspicion that Ryan is BoneMan. Now the hunter is the hunted, and in the end, only one father will stand.


Youth and Nation-Building in Cameroon. A Study of National Youth Day Messages and Leadership Discourse (1949-2009)

Youth and Nation-Building in Cameroon. A Study of National Youth Day Messages and Leadership Discourse (1949-2009)
Author: Churchill Ewumbue-Monono
Publisher: African Books Collective
Total Pages: 212
Release: 2009
Genre: Cameroon
ISBN: 995655832X

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This meticulous and comprehensive documentation of Cameroonian Youth Day Messages and leadership discourse on youth from 1949 - 2009 is a gold mine for researchers, historians and anyone interested in studying youth, politics and society in Africa. The book presents and explores themes and content of Youth Day Messages: how these messages tied in with, or veered away from, key events and issues of the time; how they served as a platform for West Cameroon governments, and the Ahidjo and Biya regimes to articulate their political vision, justify their policies, sell their respective ideologies to the youth; and what lessons could be drawn from them on competing, conflicting and complementary perspectives on youth agency in Cameroon and Africa. Churchill links the Youth Day to ongoing discussions in Africa about the role and place of youths as agents of development in Africa. Most significantly, he finally puts Cameroon's controversial Youth Day in its appropriate historical context - not as a political device created by the Francophone politicians to distort Cameroonian history and erase 'plebiscite day' from the collective memory as Anglophone nationalists claim, but as a British Cameroons colonial legacy, successfully sold to the Ahidjo regime as a day to be commemorated throughout the federation, by leaders of the federated state of West Cameroon. Churchill Ewumbue-Monono, a senior career diplomat, is Minister Counsellor in the Cameroon Embassy in Moscow. A graduate of the International Higher School of Journalism, and the International Relations Institute of Cameroon in the University of Yaounde, he was a 1991-92 Fellow in Public Diplomacy in Boston University, USA. He has served in Cameroon in various professional capacities. Ewumbue-Monono has written extensively on Cameroon's political history, and his books include Men of Courage, published in 2005.