Your Marketing Cheat Sheet PDF Download

Email marketing helps businesses see instant sales from existing customers, but more importantly, it maintains and builds long-lasting relationships with loyal customers - which are the core of most successful businesses. Despite the business benefits of email marketing, many businesses are either still not using it or they are under-utilizing its power. If you're already marketing via email, this guide provides useful tips to improve the results of your email campaigns and ideas to build long-term relationships with loyal customers. For those of you who haven't started email marketing, you'll learn how to do it efficiently and effectively in the right way!Table Of ContentsEmail Marketing Cheat SheetIntroductionChapter 1: What Is Email Marketing?* Direct Emails* Retention Emails* Email Placed Ads* Does Email Marketing Works?Chapter 2: Why Email Marketing?* Most Of What You Invest, You Get* It Is Very Meaningful* Measurability* It Is Easy* It Is Automatic* It Is Fast And EfficientChapter 3: How To Plan Your Email Marketing Campaign* What Am I Trying To Achieve?* Who Do I Want To Target?* How Will I Get People To Subscribe To My Mailing List?* How Frequently Will I Send These Emails?* Calls To Action* Landing pages* Tips And TricksChapter 4: Email Segmentation Strategies* Divide And Conquer* Customize To Maximize* Using Dynamic Content To Send Targeted Information* Taking Personalization Past First Name* Measure And Modify* Easily Elicit The Information You Need* At Signup* Re-register* SurveyChapter 5: How To Optimize Your Landing Page* Who Is Your Audience?* Where On Your Website Does The Interaction Occur?* When Do Your Visitors Make Their Decision?* Why Do Visitors Behave The Way They Do?* What Is The Task That You Are Asking Them To Complete?* How Does Your Site Operate In Order For Visitors To Complete Their Tasks?* Data-gathering Methods And Limitations* Gathering Enough DataChapter 6: 7 Email Strategies* Increase Your Segmentation Efforts* Rethink and Refine Your Opt-in Campaigns* Clean Your Lists and Try to Maintain Them* Design for Disabled Images and Preview Panes* Institute Authentication Standards* Expand Your Email Testing Efforts* Rethink Tired CampaignsChapter 7: The Opt-in Process - 10 Steps to Success* Understand What Constitutes an "Opt-in"* Establish Your Privacy Policy* Create the Opt-in Page* Know What Information to Collect* Create the Opt-in Confirmation Page* Send the Welcome Message* Drive Traffic to the Opt-in Page* Collect Opt-ins from Other Points* Evaluate Using Double Opt-in* Deliver on Your Promises* Wrapping Up