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Your Data, Their Billions

Your Data, Their Billions
Author: Jane S. Hoffman
Publisher: Post Hill Press
Total Pages: 240
Release: 2022-04-19
Genre: Business & Economics
ISBN: 9781637580745

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“Big tech” knows all your secrets and sells them to the highest bidder—this guide for the everyday tech user explains how it happens, why it matters, and how to protect yourself and your most precious commodities, your identity and privacy. THE GUIDE TO USING EVERYDAY TECH—FROM GOOGLE SEARCHES AND AMAZON TO GPS AND FACEBOOK—WITH EYES WIDE OPEN. What if somebody knew everything about you? Your . . . • relationships: work, social, and private • family history, finances, and medical records • even your exact location . . . at any time of the day • personal preferences and purchases Somebody does. That somebody is “Big Tech.” Facebook, Google, Amazon, Apple, and Microsoft know more about you than you do. And they make billions of dollars by cashing in on your private data. Our personal data, which Big Tech companies get for free, is the engine that drives the unregulated, free-for-all, Wild West world called the digital marketplace. These corporate giants may bring us information and entertainment, convenience and connection, but they also do a lot of harm by: • threatening our privacy, discovering and disseminating our personal information. • spreading dangerous misinformation from foreign governments and bad actors. • manipulating our behavior, affecting what we see, buy . . . even who we vote for. So, what can we do about it? This eye-opening book provides vital information that has been out of reach to those who need it most—the millions of Facebook, Google, Amazon, Apple, and Microsoft users who have come to love and depend upon these digital products. Veteran consumer advocate Jane Hoffman makes the complex world of Big Tech simple to grasp as she reveals exactly how Big Tech uses—and abuses—your personal information. And she proposes a bold blueprint for reforming these corporate behemoths—including a data dividend. Your Data, Their Billions is a guidebook to everything at stake in our digital society, from Big Tech’s overreach into our daily lives to its practices that threaten our democracy. Knowledge is power—and it starts here.


Your Data, Their Billions

Your Data, Their Billions
Author: Jane S. Hoffman
Publisher: Post Hill Press
Total Pages: 257
Release: 2022-04-19
Genre: Business & Economics
ISBN: 1637580754

Download Your Data, Their Billions Book in PDF, ePub and Kindle

THE GUIDE TO USING EVERYDAY TECH—FROM GOOGLE SEARCHES AND AMAZON TO GPS AND FACEBOOK—WITH EYES WIDE OPEN. What if somebody knew everything about you? Your . . . • relationships: work, social, and private • family history, finances, and medical records • even your exact location . . . at any time of the day • personal preferences and purchases Somebody does. That somebody is “Big Tech.” Facebook, Google, Amazon, Apple, and Microsoft know more about you than you do. And they make billions of dollars by cashing in on your private data. Our personal data, which Big Tech companies get for free, is the engine that drives the unregulated, free-for-all, Wild West world called the digital marketplace. These corporate giants may bring us information and entertainment, convenience and connection, but they also do a lot of harm by: • threatening our privacy, discovering and disseminating our personal information. • spreading dangerous misinformation from foreign governments and bad actors. • manipulating our behavior, affecting what we see, buy . . . even who we vote for. So, what can we do about it? This eye-opening book provides vital information that has been out of reach to those who need it most—the millions of Facebook, Google, Amazon, Apple, and Microsoft users who have come to love and depend upon these digital products. Veteran consumer advocate Jane Hoffman makes the complex world of Big Tech simple to grasp as she reveals exactly how Big Tech uses—and abuses—your personal information. And she proposes a bold blueprint for reforming these corporate behemoths—including a data dividend. Your Data, Their Billions is a guidebook to everything at stake in our digital society, from Big Tech’s overreach into our daily lives to its practices that threaten our democracy. Knowledge is power—and it starts here.


Our Bodies, Our Data

Our Bodies, Our Data
Author: Adam Tanner
Publisher: Beacon Press
Total Pages: 226
Release: 2017-01-10
Genre: Medical
ISBN: 0807033359

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How the hidden trade in our sensitive medical information became a multibillion-dollar business, but has done little to improve our health-care outcomes Hidden to consumers, patient medical data has become a multibillion-dollar worldwide trade industry between our health-care providers, drug companies, and a complex web of middlemen. This great medical-data bazaar sells copies of the prescription you recently filled, your hospital records, insurance claims, blood-test results, and more, stripped of your name but possibly with identifiers such as year of birth, gender, and doctor. As computing grows ever more sophisticated, patient dossiers become increasingly vulnerable to reidentification and the possibility of being targeted by identity thieves or hackers. Paradoxically, comprehensive electronic files for patient treatment—the reason medical data exists in the first place—remain an elusive goal. Even today, patients or their doctors rarely have easy access to comprehensive records that could improve care. In the evolution of medical data, the instinct for profit has outstripped patient needs. This book tells the human, behind-the-scenes story of how such a system evolved internationally. It begins with New York advertising man Ludwig Wolfgang Frohlich, who founded IMS Health, the world’s dominant health-data miner, in the 1950s. IMS Health now gathers patient medical data from more than 45 billion transactions annually from 780,000 data feeds in more than 100 countries. Our Bodies, Our Data uncovers some of Frohlich’s hidden past and follows the story of what happened in the following decades. This is both a story about medicine and medical practice, and about big business and maximizing profits, and the places these meet, places most patients would like to believe are off-limits. Our Bodies, Our Data seeks to spark debate on how we can best balance the promise big data offers to advance medicine and improve lives while preserving the rights and interests of every patient. We, the public, deserve a say in this discussion. After all, it’s our data.


Behind the Cloud

Behind the Cloud
Author: Marc Benioff
Publisher: John Wiley & Sons
Total Pages: 311
Release: 2009-10-19
Genre: Business & Economics
ISBN: 0470521163

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How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.


Billions Lost

Billions Lost
Author: Hilarie Gamm
Publisher: Createspace Independent Publishing Platform
Total Pages: 378
Release: 2018-02-18
Genre:
ISBN: 9781985690356

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Industry insider, veteran executive, and working mom Hilarie Gamm pulls the curtain back on the destruction of the American technology industry in her groundbreaking work, Billions Lost: The American Tech Crisis and the Road Map to Change. Gamm connects the dots between seemingly disparate events and facts, and outlines with stunning clarity the perfect storm that created a massive exodus of tech industry jobs from the U.S. Extensively researched and firmly apolitical, Billions Lost explains how the offshoring of millions of U.S. technology jobs opened a gateway that places our economy, our national security, and our educational systems at risk. Gamm succinctly explains the Y2K scare, visa reform, and other factors that snowballed into today's crisis, and identifies the ramifications of outsourcing on our country and its profound impact on America's middle class. To spark a national conversation, Gamm closes with her Road Map to Change: 20 actions that can reverse the trend, improve education, save the middle class, and return growth, security, and prosperity to America.


Billions of Missing Links

Billions of Missing Links
Author: Simmons, Geoffrey
Publisher: Harvest House Publishers
Total Pages: 290
Release:
Genre:
ISBN: 0736931279

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The Next Billion Users

The Next Billion Users
Author: Payal Arora
Publisher: Harvard University Press
Total Pages: 281
Release: 2019-02-25
Genre: Business & Economics
ISBN: 0674983785

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Why do citizens of states with strict surveillance care so little about their digital privacy? Why do Brazilians eschew geo-tagging on social media? What drives young Indians to friend “foreign” strangers on Facebook and give “missed calls” to people? Payal Arora answers these questions and many more about the internet’s next billion users.


The Black Box Society

The Black Box Society
Author: Frank Pasquale
Publisher: Harvard University Press
Total Pages: 320
Release: 2015-01-05
Genre: Law
ISBN: 0674967100

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Every day, corporations are connecting the dots about our personal behavior—silently scrutinizing clues left behind by our work habits and Internet use. The data compiled and portraits created are incredibly detailed, to the point of being invasive. But who connects the dots about what firms are doing with this information? The Black Box Society argues that we all need to be able to do so—and to set limits on how big data affects our lives. Hidden algorithms can make (or ruin) reputations, decide the destiny of entrepreneurs, or even devastate an entire economy. Shrouded in secrecy and complexity, decisions at major Silicon Valley and Wall Street firms were long assumed to be neutral and technical. But leaks, whistleblowers, and legal disputes have shed new light on automated judgment. Self-serving and reckless behavior is surprisingly common, and easy to hide in code protected by legal and real secrecy. Even after billions of dollars of fines have been levied, underfunded regulators may have only scratched the surface of this troubling behavior. Frank Pasquale exposes how powerful interests abuse secrecy for profit and explains ways to rein them in. Demanding transparency is only the first step. An intelligible society would assure that key decisions of its most important firms are fair, nondiscriminatory, and open to criticism. Silicon Valley and Wall Street need to accept as much accountability as they impose on others.


Millions, Billions, Zillions

Millions, Billions, Zillions
Author: Brian Kernighan
Publisher: Princeton University Press
Total Pages: 176
Release: 2020-11-10
Genre: Mathematics
ISBN: 069120909X

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"Numbers are often intimidating, confusing, and even deliberately deceptive--especially when they are really big. The media loves to report on millions, billions, and trillions, but frequently makes basic mistakes or presents such numbers in misleading ways. And misunderstanding numbers can have serious consequences, since they can deceive us in many of our most important decisions, including how to vote, what to buy, and whether to make a financial investment. In this short, accessible, enlightening, and entertaining book, leading computer scientist Brian Kernighan teaches anyone--even diehard math-phobes--how to demystify the numbers that assault us every day. With examples drawn from a rich variety of sources, including journalism, advertising, and politics, Kernighan demonstrates how numbers can mislead and misrepresent. In chapters covering big numbers, units, dimensions, and more, he lays bare everything from deceptive graphs to speciously precise numbers. And he shows how anyone--using a few basic ideas and lots of shortcuts--can easily learn to recognize common mistakes, determine whether numbers are credible, and make their own sensible estimates when needed. Giving you the simple tools you need to avoid being fooled by dubious numbers, Millions, Billions, Zillions is an essential survival guide for a world drowning in big--and often bad--data"--Jacket


Code Red

Code Red
Author: E. J. Dionne
Publisher: Macmillan + ORM
Total Pages: 162
Release: 2020-02-04
Genre: Political Science
ISBN: 1250256488

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"An exquisitely timed book ... Code Red is a worthwhile exploration of the shared goals (and shared enemies) that unite moderates and progressives. But more than that, it is a sharp reminder that the common ground on which Dionne built his career has been badly eroded, with little prospect that it will soon be restored.” —The New York Times Book Review New York Times bestselling author and Washington Post columnist E. J. Dionne, Jr. sounds the alarm in Code Red, calling for an alliance between progressives and moderates to seize the moment and restore hope to America’s future for the 2020 presidential election. Will progressives and moderates feud while America burns? Or will these natural allies take advantage of the greatest opportunity since the New Deal Era to strengthen American democracy, foster social justice, and turn back the threats of the Trump Era? The United States stands at a crossroads. Broad and principled opposition to Donald Trump’s presidency has drawn millions of previously disengaged citizens to the public square and to the ballot boxes. This inspired and growing activism for social and political change hasn’t been seen since the days of Franklin Roosevelt’s New Deal policies and the Progressive and Civil Rights movements. But if progressives and moderates are unable—and unwilling—to overcome their differences, they could not only enable Trump to prevail again but also squander an occasion for launching a new era of reform. In Code Red, award-winning journalist E. J. Dionne, Jr., calls for a shared commitment to decency and a politics focused on freedom, fairness, and the future, encouraging progressives and moderates to explore common ground and expand the unity that brought about Democrat victories in the 2018 elections. He offers a unifying model for furthering progress with a Politics of Remedy, Dignity, and More: one that solves problems, resolve disputes, and moves forward; that sits at the heart of the demands for justice by both long-marginalized and recently-displaced groups; and that posits a positive future for Americans with more covered by health insurance, more with decent wages, more with good schools, more security from gun violence, more action to roll back climate change. Breaking through the partisan noise and cutting against conventional wisdom to provide a realistic look at political possibilities, Dionne offers a strategy for progressives and moderates to think more clearly and accept the responsibilities that history now imposes on them. Because at this point in our national story, change can’t wait.