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XR-Metaverse Cases

XR-Metaverse Cases
Author: Timothy Jung
Publisher: Springer Nature
Total Pages: 111
Release: 2023-06-22
Genre: Business & Economics
ISBN: 3031305663
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This book presents a collection of latest case studies on augmented reality (AR) and virtual reality (VR), extended reality (XR) and metaverse applications in various industries. AR, VR, XR and Metaverse are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The volume includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how AR, VR, XR and Metaverse can be used in business.

XR and Metaverse

XR and Metaverse
Author: M. Claudia tom Dieck
Publisher: Springer
Total Pages: 0
Release: 2024-02-04
Genre: Business & Economics
ISBN: 9783031505584
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This book offers a comprehensive collection of the latest research presented at the 8th International XR-Metaverse Conference, held in Las Vegas, USA in 2023. Its goal is to bridge the gap between academia and industry by advancing the state of the art in metaverse, XR, AI-based AR and VR technologies, and by exploring their applications in various fields such as business, marketing, education, health care, tourism, events, fashion, entertainment, retail, and the gaming industry. Including contributions by prominent XR scholars from around the globe, the book addresses a wide range of significant topics concerning XR and the metaverse. Showcasing cutting-edge research outputs, it will be of interest to both academics and practitioners eager to catch up on the latest developments in this rapidly evolving field.

UX for XR

UX for XR
Author: Cornel Hillmann
Publisher: Apress
Total Pages: 255
Release: 2021-06-13
Genre: Architecture
ISBN: 9781484270196
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Extending traditional digital platforms to the new frontier of extended reality (XR) requires taking into account what best practices, new concepts, and conventions have been established and what learnings can be brought forward from case studies involving industry leaders. By looking at practical examples from the field of handheld AR breakthroughs, virtual reality (VR) success stories and experimental interaction concept of pioneering XR platforms, you'll see how it's possible to map out a framework of user experience (UX) guidelines to close in on opportunities and challenges that lay ahead. This book defines, identifies, and analyzes UX practices for XR environments and reviews the techniques and tools for prototyping and designing XR user interactions. You'll approach the design for experiential state and spatial cognition, using established UX key performance indicators, while taking into account the social dynamics, emotional framework and wider industry context. UX design and strategy for the XR space is a new frontier, so UX for XR focuses on case studies and industry research to illustrate the relationship between UX design and the growth of immersive technologies. Practical examples will demonstrate how you should apply UX design principles using designing interactions in XR by identifying the importance of spaces, senses and storyboarding. What You'll Learn Explore the challenges and opportunities of designing for XR See how spatial interaction is revolutionizing human computer interaction Examine sensory input and interaction beyond the screen Work with 3D Interaction Design and build a strong 3D UX Understand VR and augmented reality essentials for emotion-rich user experiences Apply UX research techniques for the XR space Who This Book Is For This book is primarily for UX designers, consultants, and strategists; XR developers; and media professionals

Exploring the Metaverse

Exploring the Metaverse
Author: Kuldeep Singh
Publisher: BPB Publications
Total Pages: 405
Release: 2024-04-15
Genre: Computers
ISBN: 9355519303
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Metaverse: A result of natural evolution of technology and human interactions KEY FEATURES ● Understand the metaverse evolutions, characteristics, myths vs reality. ● Explore the metaverse opportunities along with its adaption challenge. ● Understand our collective responsibilities in shaping up the metaverse. DESCRIPTION The metaverse has been a topic of conversation for a long time, but it still remains loosely defined. Some see it as a game in the virtual world, while others see it as a more connected version of the real world. It has also been touted as the next internet. However, it is important to separate hype from reality and identify the business opportunities while also covering the pitfalls of the metaverse. As technology and human interactions continue to evolve, it is important to learn how we can play our part responsibly in adapting to newer technology. This book is a comprehensive guide to the metaverse, providing readers with a deep understanding of its definition and origin. This book also aims to provide insights that distinguish between exaggerated expectations and genuine opportunities of metaverse to build a balanced and informed perspective on its promises. This book covers standards and practices to help navigate the challenges and opportunities of metaverse. It emphasizes the importance of collective responsibility of industry, academia, governing body, and other stakeholders involved in shaping the direction of the metaverse. Ultimately, this book aims to raise awareness and encourage the responsible and sustainable use of technology. WHAT YOU WILL LEARN ● Gain a comprehensive understanding of the metaverse evolution. ● Define metaverse and separate the myths from reality. ● Explore potential metaverse use cases in various business domains. ● Understand adoption challenges and concerns of the metaverse. ● Learn about tools, techniques, and considerations for metaverse development. ● Lay down the action plan to build responsible and sustainable metaverse. WHO THIS BOOK IS FOR This book is for the students, technology and business enthusiasts who want to understand the evolution of technologies and how it is shaping up the next internet; the metaverse. TABLE OF CONTENTS Part - 1: Introduction: Unveiling the Metaverse 1. Exploring the Metaverse Origin 2. Metaverse: Various Forms and Interpretations Part - 2: Metaverse: A Result of Technological Evolutions 3. Understanding XR: Metaverse Foundation 4. AI Empowering the Metaverse 5. IoT, Cloud, and Next-gen Networks 6. Decentralization and the Role of Blockchain Part - 3: Metaverse: An Opportunity to Extend the Beliefs 7. Gaming Redefined: The Metaverse Revolution 8. Connecting and Engaging in the Metaverse 9. Revolutionizing Fitness and Healthcare 10. Exploring the Metaverse Economy 11. Skilling and Reskilling in the Enterprise Metaverse Part - 4: Metaverse: The Concerning Part 12. Identity Preservation and Privacy Protection 13. Metaverse and Sustainability Part - 5: Shaping the Metaverse: Standards and Practices 14. Getting Started with Metaverse Development 15. Metaverse Practices, Standards, and Initiatives 16. Metaverse: A Way Forward

The Metaverse

The Metaverse
Author: Vicky V. Choudhary
Publisher: Vicky Choudhary
Total Pages: 95
Release: 2022-07-07
Genre: Computers
ISBN:
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• What is the Metaverse, exactly? Why is everyone going nuts over this? Why has it become such a fascination in the digital world? How to content ourselves with the concept of the Metaverse? So, if these questions spark your interest, why not take on a quest to discover what it is? The metaverse is an idea that has been around for a long time but has recently gained attention. The Metaverse craze has just swept over the internet, and with good cause. Technocrats, Researchers, and Economists are working tirelessly to develop the Ecosystem. Businesses, too, see it as a valuable asset for the future. Introducing To You: • The Metaverse: Gain Insight into The Exciting Future of the Internet This book focuses on examining how the internet has changed over time and how it will change moving forward. This book offers explanations for why we should all be enthusiastic about these novel virtual world ideas. This book helps you understand the world of the Metaverse. It explains the Metaverse Ecosystem and its architecture. The book further discusses various aspects associated with the Metaverse Ecosystem. What can you learn from the book? • Introduction to Metaverse • Defining Metaverse • How is the metaverse different from the internet? • Evolution of the Internet • Understanding Web 1.0 • Understanding Web 2.0 • Web 3.0- A decentralized web • Let’s Explore the Metaverse • What is Extended Reality? • Augmented Reality (AR) • Virtual Reality (VR) • Mixed Reality (MR) • The Metaverse Ecosystem • Characteristics of the Metaverse • Timeline of Significant Events • Good Points About Metaverse • Downside in Metaverse • Security Risks in the Metaverse • Use Cases of Metaverse • Future of the Metaverse • Summary Happy Learning! Enjoy Your Reading!

Extended Reality in Practice

Extended Reality in Practice
Author: Bernard Marr
Publisher: John Wiley & Sons
Total Pages: 275
Release: 2021-07-26
Genre: Business & Economics
ISBN: 1119695171
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WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets. In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You’ll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers’ perception of their brands. You’ll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non‑profit spectrums. Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies. An insightful exploration of extended reality from a renowned thought leader, technologist, and futurist Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant. Discover insightful and illuminating case studies from businesses and organizations in a variety of industries, including Burger King, BMW, Boeing, and the U.S. Army, and see how they’re turning virtual, mixed, and augmented reality experiences into big wins for their stakeholders. You’ll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences. Ideal for executives, founders, business leaders and owners, and professionals of all sorts, Extended Reality in Practice is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented, virtual, and mixed reality tech and their limitless potential for enterprise.

The Metaverse Handbook

The Metaverse Handbook
Author: QuHarrison Terry
Publisher: John Wiley & Sons
Total Pages: 128
Release: 2022-04-19
Genre: Business & Economics
ISBN: 1119892546
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The metaverse is here. Are you ready? In The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift, a duo of experienced tech and culture experts delivers a can't-miss guide to participating in the most promising new technology since the advent of the web. Through dozens of metaverse creator case studies and concise, actionable insights, you'll walk away from this book understanding how to explore and implement the latest metaverse tech emerging from blockchain, XR, and web3. In The Metaverse Handbook, you'll discover: What the metaverse is, why you should care about it, and how to build your metaverse strategy The history of the metaverse and primers on critical technologies driving the metaverse, including non-fungible tokens, XR, the blockchain, and web3 How to unearth unique metaverse opportunities in digital communities, commerce, and immersive experiences As the metaverse has rapidly become the technology platform and marketing buzzword of the future, this new reality for companies, creators, and consumers is not easily understood at the surface level. Those who aim to be at the forefront of this exciting new arena must first understand the foundations and central technologies of the metaverse. An essential resource for digital professionals, creators, and business leaders in the vanguard of the coming technology revolution, The Metaverse Handbook provides the go-to roadmap for your journey into the metaverse.

The Augmented Workforce

The Augmented Workforce
Author: Cathy Hackl
Publisher: Renown Publishing
Total Pages:
Release: 2021-05-25
Genre:
ISBN: 9781952602399
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Introduction to Metaverse

Introduction to Metaverse
Author: Rajan Gupta
Publisher: Springer Nature
Total Pages: 184
Release: 2023-11-29
Genre: Business & Economics
ISBN: 981997397X
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This book discusses Metaverse Technology, which is one of the emerging technologies around the world, through its concepts, definitions, architectural layers, economic implications, and presents comparison points with other allied areas like Web 3.0, Digital Twin, Blockchain, Multiverse, Artificial Intelligence, Internet of Everything and Hyperautomation. The book also presents several use-cases and adoption areas of Metaverse technology, along with global outlook of top companies implementing this technology through major platforms and tools. The potential use of this technology for Public Sector is also explored in this book, apart from the suggested business framework for its adoption. Potential misuse and ethical concerns have also been summarised. This introductory book on Metaverse, written with a multidisciplinary approach, will provide readers with a clear understanding of what the Metaverse is, what technologies are involved in its creation, and its current as well as potential future applications, in a very simple manner.

The Business of Metaverse

The Business of Metaverse
Author: David Palmer
Publisher: Kogan Page Publishers
Total Pages: 273
Release: 2024-06-03
Genre: Business & Economics
ISBN: 139861307X
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The metaverse is so much more than just a technology and immersive experience. Join digital visionary and global platform innovation expert David Palmer on this exciting journey exploring the metaverse and its myriad commercial, impact and career opportunities for business. The Business of Metaverse outlines the building blocks for success in the metaverse and how organizations can effectively position themselves to transition and benefit from it. It presents a unique framework showing how different components of the metaverse and the physical worlds can come together, providing a basis for strategic positioning for different sectors and industries and equipping readers with valuable insights into how they can anticipate and navigate key opportunities and challenges. Delving into this new world with embedded immersive capabilities, it explores what metaverse business entities could look like, the new business models in waiting and how businesses can gain competitive advantage through the power of interoperability. Taking a panoramic approach to opportunity, it examines the wide-ranging transformative impacts that the metaverse can bring to the business landscape, from equality and inclusive impact, new work and career paths and digital identities to new digital and data currencies in the metaverse economy.