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Writing to Persuade: How to Bring People Over to Your Side

Writing to Persuade: How to Bring People Over to Your Side
Author: Trish Hall
Publisher: Liveright Publishing
Total Pages: 224
Release: 2019-06-11
Genre: Language Arts & Disciplines
ISBN: 163149306X

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From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well—a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.


The Necessary Art of Persuasion

The Necessary Art of Persuasion
Author: Jay A. Conger
Publisher: Harvard Business Review Press
Total Pages: 80
Release: 2008-09-08
Genre: Business & Economics
ISBN: 1633691020

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In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.


Think Like A Freak

Think Like A Freak
Author: Steven D. Levitt
Publisher: Harper Collins
Total Pages: 235
Release: 2014-05-12
Genre: Business & Economics
ISBN: 1443416533

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Steven Levitt and Stephen Dubner single-handedly showed the world that applying counter-intuitive approaches to everyday problems can bear surprising results. Think Like a Freak will take readers further inside this special thought process, revealing a new way of approaching the decisions we make, the plans we create and the morals we choose. It answers the question on the lips of everyone who’s read the previous books: How can I apply these ideas to my life? How do I make smarter, harder and better decisions? How can I truly think like a freak? With short, highly entertaining insights running the gamut from “The Upside of Quitting” to “How to Succeed with No Talent,” Think Like a Freak is poised to radically alter the way we think about all aspects of life on this planet.


How to Write - Right!

How to Write - Right!
Author: Patrick Grayson
Publisher: Molten Mango Pty Ltd
Total Pages: 303
Release: 2010-11
Genre: Business & Economics
ISBN: 0980802342

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Become the writer you have always wanted to be! Pat is a writer, a writing coach and a publisher. As you read 'How to Write - Right!' you will see that is also a teacher - and so, your book and writing skill are waiting for you at the end of the book.


Persuasive Writing

Persuasive Writing
Author: Peter Frederick
Publisher: Pearson UK
Total Pages: 132
Release: 2012-09-26
Genre: Business & Economics
ISBN: 0273746162

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Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.


Win Bigly

Win Bigly
Author: Scott Adams
Publisher: Penguin
Total Pages: 304
Release: 2017-10-31
Genre: Psychology
ISBN: 0735219729

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NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.


Write to the Point

Write to the Point
Author: Sam Leith
Publisher: The Experiment
Total Pages: 274
Release: 2018-08-07
Genre: Language Arts & Disciplines
ISBN: 1615194622

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Good writers follow the rules. Great writers know the rules—and follow their instincts! Finding the right words, in the right order, matters—whether you’re a student embarking on an essay, a job applicant drafting your cover letter, an employee composing an email . . . even a (hopeful) lover writing a text. Do it wrong and you just might get an F, miss the interview, lose a client, or spoil your chance at a second date. Do it right, and the world is yours. In Write to the Point, accomplished author and literary critic Sam Leith kicks the age-old lists of dos and don’ts to the curb. Yes, he covers the nuts and bolts we need to be in complete command of the language: grammar, punctuation, parts of speech, and other subjects half-remembered from grade school. But more importantly, he charts a commonsense course between the “Armies of Correctness” and the “Descriptivist Irregulars.” For Leith, knowing not just the rules but also how and when to ignore them—developing an ear for what works best in context—is everything. In this master class, Leith teaches us a skill of paramount importance in this smartphone age, when we all carry a keyboard in our pockets: to write clearly and persuasively for any purpose—to write to the point.


Minds Made for Stories

Minds Made for Stories
Author: Thomas Newkirk
Publisher: Heinemann Educational Books
Total Pages: 0
Release: 2014
Genre: Education
ISBN: 9780325046952

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In this highly readable and provocative book, Thomas Newkirk explodes the long standing habit of opposing abstract argument with telling stories. Newkirk convincingly shows that effective argument is already a kind of narrative and is deeply "entwined with narrative." --Gerald Graff, former MLA President and author of Clueless in Academe Narrative is regularly considered a type of writing-often an "easy" one, appropriate for early grades but giving way to argument and analysis in later grades. This groundbreaking book challenges all that. It invites readers to imagine narrative as something more-as the primary way we understand our world and ourselves. "To deny the centrality of narrative is to deny our own nature," Newkirk explains. "We seek companionship of a narrator who maintains our attention, and perhaps affection. We are not made for objectivity and pure abstraction-for timelessness. We have 'literary minds" that respond to plot, character, and details in all kind of writing. As humans, we must tell stories." When we are engaged readers, we are following a story constructed by the author, regardless of the type of writing. To sustain a reading-in a novel, an opinion essay, or a research article- we need a "plot" that helps us comprehend specific information, or experience the significance of an argument. As Robert Frost reminds us, all good memorable writing is "dramatic." Minds Made for Stories is a needed corrective to the narrow and compartmentalized approaches often imposed on schools-approaches which are at odds with the way writing really works outside school walls.


How To Win Friends And Influence People (Self-Improvement Series)

How To Win Friends And Influence People (Self-Improvement Series)
Author: Dale Carnegie
Publisher: Good Press
Total Pages: 259
Release: 2024-01-14
Genre: Self-Help
ISBN:

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This carefully crafted ebook: "How To Win Friends And Influence People (Self-Improvement Series)" is formatted for your eReader with a functional and detailed table of contents. This is one of the first bestseller self-help books. Its intention is to enable you to make friends quickly and easily, help you to win people to your way of thinking, increase your influence, your prestige, your ability to get things done, as well as enable you to win new clients, new customers. Twelve Things This Book Will Do For You: Get you out of a mental rut, give you new thoughts, new visions, new ambitions. Enable you to make friends quickly and easily. Increase your popularity. Help you to win people to your way of thinking. Increase your influence, your prestige, your ability to get things done. Enable you to win new clients, new customers. Increase your earning power. Make you a better salesman, a better executive. Help you to handle complaints, avoid arguments, keep your human contacts smooth and pleasant. Make you a better speaker, a more entertaining conversationalist. Make the principles of psychology easy for you to apply in your daily contacts. Help you to arouse enthusiasm among your associates. Dale Carnegie (1888–1955) was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a massive bestseller that remains popular today.


The Composite Persuasion

The Composite Persuasion
Author: Joel Marsh
Publisher: Lulu.com
Total Pages: 272
Release: 2011-10-29
Genre: Business & Economics
ISBN: 1470928280

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** Persuasion, manipulation & brainwashing. The most complete method of influence, ever. ** Did you know that most "classic" persuasion books are built on old research from the 1980's? Based on the science of psychology and the methods of masters, The Composite Persuasion is the long-awaited update to persuasion research for a new generation of persuaders, online and in real-life. Joel Marsh is a world-class Experience Architect who has compared over 40 persuasive disciplines, combining the best methods from the world's most persuasive experts into a single formula. From military training and movie scripts, to fortune tellers and scientists, all persuasion everywhere is the same. Learn how to "do" persuasion, fix your weaknesses, and avoid being manipulated, now.