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Writing Effectively in Print and on the Web

Writing Effectively in Print and on the Web
Author: Rebecca Blakiston
Publisher: Rowman & Littlefield
Total Pages: 178
Release: 2017-01-05
Genre: Language Arts & Disciplines
ISBN: 1442278862

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The written word is our primary tool for communication – with colleagues, administrators, stakeholders, and users. Poor use of words can lead to misunderstandings and inefficiencies. Writing effectively will help you be a stronger colleague, manager, and librarian. In this book, you will learn how to: Define your audience and your primary messages Simplify your writing so that it is succinct and understandable Structure your written content so that it is most usable and accessible to your audience Approach different forms of writing in a way that is most effective to getting your message across Establish a voice and tone that reflects the identity of your organization and yourself as a professional The book covers writing for both print and Web-based publications and is aimed at all types of libraries.


Writing for the Web

Writing for the Web
Author: Lynda Felder
Publisher: New Riders
Total Pages: 192
Release: 2012
Genre: Computers
ISBN: 0321794435

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Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.


The Longman Guide to Style and Writing on the Internet

The Longman Guide to Style and Writing on the Internet
Author: Martha C. Sammons
Publisher: Longman Publishing Group
Total Pages: 0
Release: 2007
Genre: English language
ISBN: 9780205576296

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"The Internet Writer's Handbook" is an easily accessible, vital reference tool for those who want to write and format effective Web documents. Too often, writers attempt to create Web pages by simply using the same techniques they use for print documents. "The Internet Writer's Handbook" offers those writers specific advice on writing and designing on-line hypertext documents. The book has been updated to reflect the latest Web writing terms and concepts such as Web page elements, Web page design, and types of Web writing. This dynamic handbook will appeal to anyone who needs help in creating a Web page.


Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced

Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced
Author: City of London College of Economics
Publisher: City of London College of Economics
Total Pages: 2158
Release:
Genre: Education
ISBN:

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Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.


MediaWriting

MediaWriting
Author: W. Richard Whitaker
Publisher: Routledge
Total Pages: 439
Release: 2009-01-13
Genre: Business & Economics
ISBN: 1135592853

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Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.


How to Write and Get Published

How to Write and Get Published
Author: Tammy Ivins
Publisher: Rowman & Littlefield
Total Pages: 160
Release: 2019-04-22
Genre: Language Arts & Disciplines
ISBN: 1538116863

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This book will get librarians writing by dispelling the mythos surrounding “scholarly writing” by providing practical tools and advice. Though the authors have extensive experience as scholars, this book is written in a friendly, approachable, non-intimating manner.


Foundational Practices of Online Writing Instruction

Foundational Practices of Online Writing Instruction
Author: Beth L. Hewett
Publisher: Parlor Press LLC
Total Pages: 350
Release: 2015-04-15
Genre: Education
ISBN: 1602356688

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Foundational Practices in Online Writing Instruction addresses administrators’ and instructors’ questions for developing online writing programs and courses. Written by experts in the field, this book uniquely attends to issues of inclusive and accessible online writing instruction in technology-enhanced settings, as well as teaching with mobile technologies and multimodal compositions.


Designing Writing Assignments

Designing Writing Assignments
Author: Traci Gardner
Publisher: National Council of Teachers of English (Ncte)
Total Pages: 132
Release: 2008
Genre: Education
ISBN:

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Effective student writing begins with well-designed classroom assignments. In Designing Writing Assignments, veteran educator Traci Gardner offers practical ways for teachers to develop assignments that will allow students to express their creativity and grow as writers and thinkers while still addressing the many demands of resource-stretched classrooms.


Gamification

Gamification
Author: Elizabeth McMunn-Tetangco
Publisher: Rowman & Littlefield
Total Pages: 149
Release: 2017-02-16
Genre: Language Arts & Disciplines
ISBN: 1442279141

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Games can seem to do the impossible: reach patrons and drive traffic to projects and services. But how can libraries use gamification and game elements to improve instruction and outreach, or to encourage the use of particular areas and services? In this guide, readers will learn about how to structure game activities in order to best reach their patrons. Chapters devoted to topics such as personalization, goal setting, working with partners, games in instruction, and assessment illustrate some of the many ways games can have an impact in libraries. Everything in this book is presented from a practical point of view – email templates, real-life examples, and scenarios are included. Games have a lot of potential for use in many different library services, and this book will help you decide how they might work best for you. From the first seeds of a project’s beginning to its eventual maturation, this book will help you develop, implement, and evaluate game-style projects at your library.


The Writer?s Bible

The Writer?s Bible
Author: Anne Hart
Publisher: iUniverse
Total Pages: 657
Release: 2001-08
Genre: Authorship
ISBN: 0595193056

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The Writer's Bible is a popular textbook, guide, and mentor to fiction, entertainment, and nonfiction writers in the new and print media. The book helps writers write their business plan as well as acquire skills. It's a career planning and writing-skills textbook and a popular book for authors headed for print-on-demand and traditional publishers as well as the electronic media. If you write fiction, nonfiction, drama, learning materials, multimedia, and digital media or for the Internet, you'll find the information in this book useful and timely. Here's how to be your own manuscript doctor and mentor, plan your writing career, acquire the skills to turn your writing into salable work, and acquire knowledge of how print-on-demand publishing works compared to traditional publishing, whether you write for the Internet and the new media (digital media) or for traditional publishing companies or yourself. Plan your writing career and get the skills you'll need to move ahead in the current atmosphere of the literary arena and the world of information dissemination and re-packaging. Every writer needs a Bible and role models as well as a map to navigate places that buy author's works.