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Multimodal Metaphor

Multimodal Metaphor
Author: Charles Forceville
Publisher: Walter de Gruyter
Total Pages: 487
Release: 2009
Genre: Language Arts & Disciplines
ISBN: 3110205157

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Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include ad


The Illustrated Winespeak

The Illustrated Winespeak
Author: Ronald Searle
Publisher: Souvenir Press
Total Pages: 0
Release: 1992-12
Genre: Caricatures and cartoons
ISBN: 9780285625921

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On its first publication in 1983 this hilarious send-up of winetaster's jargon was hailed by 'The Financial Times' as "one of this year's bubbling successes". It has since been con-stantly reprinted to meet demand and has become a classic of its kind. For all those mysti-fied by the strange pontifications of wine-buffs, this is the perfect guide to the meaning behind "distinctive nose", "full bodied" and "elegant but lacks backbone".


Decantations

Decantations
Author: Frank Prial
Publisher: Macmillan
Total Pages: 324
Release: 2002-11-18
Genre: Cooking
ISBN: 9780312302627

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Prial has written enticing and edifying wine articles for "The New York Times" for more than 30 years. In "Decantations, " Prial gathers his finest columns on everything from imbibing with the Rothschilds in France to stalking zinfandels and chardonnays in Africa.


The New York Times Book of Wine

The New York Times Book of Wine
Author: Howard G. Goldberg
Publisher: Union Square & Co.
Total Pages: 576
Release: 2012-08-07
Genre: Cooking
ISBN: 1402793812

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The best on wine from the New York Times! The newspaper of record has always showcased the writing of some of the worlds most respected wine experts, and these 125 articles from its archives feature such esteemed names as Eric Asimov, Frank Prial, Florence Fabricant, and R. W. Apple Jr. They cover everything from corkscrews and winespeak to pairing wine with food, wines from the Continent and South of the Border, and restaurant experiences. This is the ideal gift book for wine lovers.


The Persistent Observer's Guide to Wine

The Persistent Observer's Guide to Wine
Author: J. P. Bary
Publisher: Neon Press
Total Pages: 214
Release: 2013-01-15
Genre: Antiques & Collectibles
ISBN: 0985840048

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An engaging introduction to wine that concentrates on the reader as much as the wine, pointing out the most common pitfalls as it proceeds step-by–step through the essential skills everyone needs to have in order to select, serve and serve wine successfully. Primary emphasis is given to teaching the reader how to identify the taste of different wines according to grape variety, climatic conditions and wine making style, how to select, serve and store wines and how to match them with various foods and occasions. Through a series of ten engaging conversations, the author coaches the reader through the steps needed to become a consummate wine consumer, concentrating on common stumbling blocks, pitfalls and sources of confusion that aren’t covered in other introductory wine books. Instead of presenting a curriculum in a categorical fashion, this fast-paced, witty and literate book shows why trusting your own instincts is more important than studying diagrams of the tongue, pouring over aroma wheels or memorizing the minute details of all the leading estates. It explains how and why labels, ratings and reviews can be misleading, how to see through various marketing ploys and what the most persistent misconceptions are about serving and storing wine. Readers learn how to read between reviewer’s lines, how to make excellent pairings with little fuss and how to converse with sommeliers and retailers in a way that tells whether they are trying to help or giving them the run around. Without giving you any tables, charts or listings of regions and producers, or requiring you to memorize a glossary of definitions before you can understand what the author is saying, this book communicates all the essential skills you need to fall in love with wine and become a very savvy consumer. Filled with unique insights and down-to-earth, practical wine advice, this book lets the reader understand what the others are really trying to say.


Cognitive Linguistic Approaches to Teaching Vocabulary and Phraseology

Cognitive Linguistic Approaches to Teaching Vocabulary and Phraseology
Author: Frank Boers
Publisher: Walter de Gruyter
Total Pages: 410
Release: 2008
Genre: Language Arts & Disciplines
ISBN: 9783110196306

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Mastering the vocabulary of a foreign language is one of the most daunting tasks that language learners face. The immensity of the task is underscored by the realisation that it is not only single words but also numerous standardised phrases (idioms, collocations, etc.) that need to be acquired. There is thus a clear need for instructional methods that help learners tackle this task, and yet few proposals for vocabulary instruction have so far gone beyond techniques for rote-learning and familiar means of promoting of noticing. The reason for this is that vocabulary and phraseology have long been assumed arbitrary. The volumeoffers a long-overdue alternative by exploring and exploiting the presence of linguistic 'motivation' - or, systematic non-arbitrariness - in the lexicon. The first half of the volume reports ample empirical evidence of the pedagogical effectiveness of presenting vocabulary to learners as non-arbitrary. The data reported indicate that the proposed instructional methods can benefit when both the nature of the target lexis and the basic cognitive orientations of particular learners are taken into account. The first half of the book mostly targets lexis that has already attracted a fair amount of attention from Cognitive Linguists in the past (e.g. phrasal verbs and figurative idioms). The second half broadens the scope considerably by revealing the non-arbitrariness of diverse other lexical patterns, including collocations and word partnerships generally. This is achieved by recognising some long-neglected dimensions of linguistic motivation - etymological and phonological motivation, in particular. Concrete suggestions are made for putting the non-arbitrary nature of words and phrases to good use in instructed language learning. The volumeis therefore of interest not only to applied linguists and researchers in Second Language Acquisition/Foreign Language Teaching, but also to second and foreign language teaching professionals.


Something in the Cellar

Something in the Cellar
Author: Ronald Searle
Publisher: Souvenir Press
Total Pages: 0
Release: 2016-09-12
Genre: English wit and humor, Pictorial
ISBN: 9780285643499

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Illustrated in Searle's inimitable style are the ancient noble ceremony of slashing the trockenbeerenauslese, the inauguration of the first authentic denominazione di origine controllata e garantita, and the vinolympics. For wine lovers who have never tasted ptolemy nouveau or watched the uncorking of the kangarouge, these experiences are related with warmth and humor. The many ways to open a bottle of wine are illustrated, and the rituals and delights of wine around the world are described.


Sniffing the Cork

Sniffing the Cork
Author: Judy Beardsall
Publisher: Simon and Schuster
Total Pages: 224
Release: 2010-05-11
Genre: Cooking
ISBN: 9780743453943

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A user-friendly guide to ordering, buying, and collecting wine, by a woman with twenty years’ experience in the male-dominated industry. Sniffing the Cork is a user-friendly guide that tells you everything you need to know about ordering, buying, and collecting wines. Written by an adviser to high-end wine collectors, it dispels the long and debatable claim that the subject of wine is the domain of men. The Wine Lady takes you through all the important skills, including how to demystify your local wine shop; everything you need to know about a restaurant wine list; how to buy in quantity for weddings, birthdays, or office parties; how to start a wine cellar; and how to begin investing in wine. Women and men alike will appreciate the book’s confidence-building tips to maximize the wine experience as a sensory, aesthetic, and even financially profitable experience.


Pocket Posh Wine

Pocket Posh Wine
Author: Paulo Carminati
Publisher: Andrews McMeel Publishing
Total Pages: 115
Release: 2011-10-25
Genre: Cooking
ISBN: 1449407722

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Professional Paulo Carminati's tips on purchasing wine and pairing wine with food are offered along with a handy tutorial on the art of winespeak in Pocket Posh Wine.


Representing Wine – Sensory Perceptions, Communication and Cultures

Representing Wine – Sensory Perceptions, Communication and Cultures
Author: Rosario Caballero
Publisher: John Benjamins Publishing Company
Total Pages: 248
Release: 2019-10-21
Genre: Language Arts & Disciplines
ISBN: 9027261911

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Wine culture is a complex phenomenon of increasing importance in modern society, and it combines the joys of wine appreciation with the frustrations of trying to verbally communicate sensory impressions. While wine appreciation is traditionally characterized as joyously convivial in its social dimension, sensory impressions remain eminently private. This contrast explains why the language used to represent wine, or winespeak, is the object of increasing crossdisciplinary interest. This book analyzes the many different forms / many of the different forms of representing wine in present-day society, with a special emphasis on winespeak, starting from the premise that such study demands a genre approach to the many different communities involved in the wine world: producers/ critics/ merchants/ consumers. By combining the methodologies of Cognitive Linguistics and discourse analysis, the authors analyze extensive real-life corpora of wine reviews and multimodal artifacts (labels, advertisements, documentaries) to reflect on the many inherent difficulties but also to highlight the rich and creative figurative strategies employed to compensate for the absence of a proper wine jargon of a more unambiguous nature.