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The Business of Wine

The Business of Wine
Author: Per V. Jenster
Publisher: Copenhagen Business School Press DK
Total Pages: 208
Release: 2008
Genre: Business & Economics
ISBN: 9788763002011
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"The enjoyable nectar of grapes and the business of bringing it to consumers have already had a long history, but never before has the wine industry seen so much change. The Business of Wine is aimed at anyone with an interest in broadening his or her view of wine to encompass some of the fascinating complexities of the business side of this international industry." "It is also the intention that it provides substantive reading for the professional, the academic, or the student seeking to gain deeper insight into the structure and economics of the industry as well as into the various trends and pressures which are currently affecting it."--BOOK JACKET.

Wine Markets

Wine Markets
Author: Michael T. Hannan
Publisher: Columbia University Press
Total Pages: 396
Release: 2022-02-01
Genre: Social Science
ISBN: 0231555199
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The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and analysis of market data, Giacomo Negro, Michael T. Hannan, and Susan Olzak provide an unprecedented sociological account of the dynamics of wine markets. They demonstrate how the concepts of genre and collective identity illuminate producers’ choices, whether they are selling traditional or nonconventional wines. Winemakers face a fundamental choice: produce an existing style and develop an identity as a proponent of tradition or embrace foreign, new, or emerging categories and be seen as an innovator. To explain this dilemma, Negro, Hannan, and Olzak develop the notion of wine genres, or shared understandings among producers and the public. Genres emerge through the social structure of production, including factors such as group solidarity, social cohesion, and collective action, and become key reference points for critics and consumers. Wine Markets features case studies of the creation of a modern wine genre and a countermovement against modernism in Piedmont, the failure of producers of Brunello di Montalcino in Tuscany to define a clear collective identity, and the emergence of the biodynamic wine movement in Alsace. This book not only offers keen sociological insight into the wine world but also sheds new light on the logic of markets and organizations more broadly.

Contemporary Wine Marketing and Supply Chain Management

Contemporary Wine Marketing and Supply Chain Management
Author: Daniel J. Flint
Publisher: Springer
Total Pages: 258
Release: 2016-04-29
Genre: Business & Economics
ISBN: 1137492430
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Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.

The Grape Grower's Handbook

The Grape Grower's Handbook
Author: Ted Goldammer
Publisher:
Total Pages: 482
Release: 2018
Genre: Grape industry
ISBN: 9780967521251
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"Updated and revised to keep pace with developments, the third edition of Grape Grower's Handbook: a Guide to Viticulture for Wine Production is meant to be a stand-alone publication that describes all aspects of wine grape production. The book is written in a nontechnical format designed to be practical and well-suited for vineyard applications."--Back cover.

Wine and Society

Wine and Society
Author: Steve Charters
Publisher: Routledge
Total Pages: 375
Release: 2006-08-11
Genre: Business & Economics
ISBN: 1136348875
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Wine is becoming increasingly popular in the Anglophone world and there are many books available which describe how and where it is made. However, none address the fundamental questions of different structures of production and how the consumer relates to the product – this book is the first to do just that. Wine and Society: the cultural and social context of wine production and consumption looks at the relationship between wine production and marketing, focussing in consumer behaviour and cultural attitudes. Divided into four parts, it examines the context of wine production, the wine consumer and the social context of wine, discussing the following themes: * That the core of wine production and consumption is shaped by historical, geographical and cultural factors. * Wine production – European and new world looking at the different kinds of producer and how the varying background of each shapes their perspective on what they produce * Terroir and appellations: why demarcation and sense of place became important, how they are used to achieve marketing differentiation, and the 'benefits’ (or otherwise) to the customer. * The contemporary wine consumer and lifestyle factors – looking at wine clubs, tourism, education, culture and literature * The politics and economics of wine – from supporting rural industries in France to protecting customers from deception and health risks. Suitable for third year and post-graduate students of hospitality, wine (both in production and marketing), wine tourism, gastronomy and related courses, it encourages students to think critically about the issues raised by using real life case studies and examples from around the world, also including press releases and marketing campaigns.

Wine Producer's Perspective

Wine Producer's Perspective
Author: Christopher Kevin Busker
Publisher:
Total Pages: 136
Release: 2014
Genre:
ISBN: 9781321663471
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Grapes and Wines

Grapes and Wines
Author: António M. Jordão
Publisher: BoD – Books on Demand
Total Pages: 386
Release: 2018-02-28
Genre: Technology & Engineering
ISBN: 9535138332
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The book "Grapes and Wines: Advances in Production, Processing, Analysis, and Valorization" intends to provide to the reader a comprehensive overview of the current state-of-the-art and different perspectives regarding the most recent knowledge related to grape and wine production. Thus, this book is composed of three different general sections: (1) Viticulture and Environmental Conditions, (2) Wine Production and Characterization, and (3) Economic Analysis and Valorization of Wine Products. Inside these 3 general sections, 16 different chapters provide current research on different topics of recent advances on production, processing, analysis, and valorization of grapes and wines. All chapters are written by a group of international researchers, in order to provide up-to-date reviews, overviews, and summaries of current research on the different dimensions of grape and wine production. This book is not only intended for technicians actively engaged in the field but also for students attending technical schools and/or universities and other professionals that might be interested in reading and learning about some fascinating areas of grape and wine research.

Social Sustainability in the Global Wine Industry

Social Sustainability in the Global Wine Industry
Author: Sharon L. Forbes
Publisher: Springer Nature
Total Pages: 204
Release: 2019-11-22
Genre: Business & Economics
ISBN: 3030304132
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This book examines the social dimension of sustainability in the wine industry. Social sustainability focuses on people and communities. Contributors explore topics such as philanthropy, poverty, natural disasters, communication, and wine tourism from a global perspective using research and case studies in developed and developing countries. This edited book provides researchers, academics, practitioners and students with varied perspectives of social sustainability in the global wine industry.

Wines of the Rhône

Wines of the Rhône
Author: Matt Walls
Publisher:
Total Pages:
Release: 2020-03-30
Genre:
ISBN: 9781999619329
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This new exploration of the wines of the Rhône Valley is an essential reference guide to one of the great classic wine regions of France. It covers all the appellations of the Rhône from timeless Côte-Rôtie and Châteauneuf-du-Pape to insiders' secrets such as the forgotten Brézème and Seyssuel. One of the largest and most ancient wine regions of France, the Rhône remains remarkably accessible and true to itself despite a growth in size and reputation in recent years. Wines of the Rhônefeatures interviews with some of the most respected winemakers and personalities of the region and includes fascinating insights and anecdotes from experts based further afield. Dividing the region into two parts, Walls depicts the sights, sounds and smells of the towns and countryside that make each unique. He then brings readers up-to-date with top-line facts and figures and explores the climate, terrain, main soil types, grape varieties and peculiarities of viticulture and vinification in each part of the region. Although the focus of the book is on the present Walls takes time to look at the main historical events that have shaped each part of the Rhône Valley and its wines. Part 1 covers Châteauneuf-du-Pape, Gigondas, Vacqueyras, Rasteau, Cairanne, Beaumes-de-Venise, Vinsobres, Lirac, Tavel, Brézème and St Julian St. Alban, the Diois and Côtes-du-Rhône Villages and other southern Rhône appellations. Part 2, the northern Rhône, covers Côte-Rôtie, Seyssuel, Condrieu, Château-Grillet, Saint Joseph, Cornas, Saint-Péray, Hermitage and Crozes-Hermitage. Part 3 contains vintage guides for both parts of the region, giving a brief description of the quality and typical wine styles in both red and white from 1978 to the present day and detailing main vintage characteristics and any over- or underperforming appellations as well as providing a guide to food and wine matching. Wines of the Rhôneexamines the contemporary issues being tackled across the region with clarity and authority, in a readable and entertaining format that makes an invaluable addition to the library of any serious wine lover.

Wine Tourism Destination Management and Marketing

Wine Tourism Destination Management and Marketing
Author: Marianna Sigala
Publisher: Springer
Total Pages: 644
Release: 2019-06-25
Genre: Business & Economics
ISBN: 3030004376
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The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.