Wine and Spirits Industry Marketing Handbook 2009
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Release | : 2009 |
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Release | : 2009 |
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Total Pages | : 368 |
Release | : 2009 |
Genre | : Alcoholic beverage industry |
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Total Pages | : 148 |
Release | : 1984 |
Genre | : Malt liquors |
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Total Pages | : 148 |
Release | : 1992 |
Genre | : Wine and wine making |
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Author | : The International Culinary Schools at The Art Institutes |
Publisher | : John Wiley & Sons |
Total Pages | : 528 |
Release | : 2009-04-22 |
Genre | : Cooking |
ISBN | : 0470429933 |
Master the mysteries of wine. The study of wine and beverages has become integral to hospitality education. The Wine, Beer, and Spirits Handbook demystifies the wine and wine-making process, examining not only the making and flavor profiles of wine, beer, and spirits, but also the business of wine service as practiced by a chef or sommelier. Unique to this book, is the strong emphasis on food and wine pairings, as well as food and beverage interactions. An entire chapter uncovers this broad, often intimidating, topic with detailed information on table wines, sparkling wines, fortified wines, beer and spirits. More importantly, The Handbook explains the responsibilities of a sommelier from both service and managerial perspectives. Readers explore their wine-related duties including: the developing of wine lists, identifying faulty wines, ordering, receiving, and storing wines, conducting inventory control, pricing, product research, cellar management, and the health and legal implications of wine consumption. A comprehensive, one-stop resource to the character and best use of beverages, The Wine, Beer, and Spirits Handbook will help every student, chef, sommelier and wine enthusiast confidently master the mysteries of wine and other beverages.
Author | : Torsten Kolind |
Publisher | : SAGE |
Total Pages | : 844 |
Release | : 2016-10-20 |
Genre | : Medical |
ISBN | : 147394418X |
With contributions from leading international academics across the social sciences, this accessible handbook takes a critical look at the key theories, disciplinary approaches, contemporary issues and debates in the field. · Part I Central Social Science Theories Drug and Alcohol Studies · Part II Pillars in Social Science Drug and Alcohol Studies · Part III Controversies and New Approaches in Social Science Drug and Alcohol Studies This Handbook is an excellent reference text for the growing number of academics, students, scientists and practitioners in the drug and alcohol studies community.
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Total Pages | : 198 |
Release | : 2010 |
Genre | : Alcoholic beverage industry |
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Author | : James Lapsley |
Publisher | : Springer Science & Business Media |
Total Pages | : 303 |
Release | : 2013-11-09 |
Genre | : Technology & Engineering |
ISBN | : 0387299653 |
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.
Author | : Janeen Olsen |
Publisher | : Board and Bench Publishing |
Total Pages | : 424 |
Release | : 2016-02-01 |
Genre | : Cooking |
ISBN | : 1935879510 |
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Author | : Colin Michael Hall |
Publisher | : Routledge |
Total Pages | : 378 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 0750654201 |
This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.