Wiley Pathways Marketing
Author | : Alexander Hiam |
Publisher | : |
Total Pages | : |
Release | : 2009 |
Genre | : Marketing |
ISBN | : 9781119115748 |
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Author | : Alexander Hiam |
Publisher | : |
Total Pages | : |
Release | : 2009 |
Genre | : Marketing |
ISBN | : 9781119115748 |
Author | : Alexander Hiam |
Publisher | : John Wiley & Sons |
Total Pages | : 5 |
Release | : 2006-08-18 |
Genre | : Business & Economics |
ISBN | : 0471790796 |
You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Develop an effective marketing plan designed to reach your target audience. * Assess buying factors and estimate marketing effectiveness in buying situations. * Learn how to segment and target markets. * Conduct market research, including primary and secondary research methods, and quantitative and qualitative methods. * Develop and manage products, and learn how to use product packaging and labeling to your advantage. * Make the most of marketing channels. * Implement merchandising and direct marketing strategies. * Understand the factors to consider when setting prices. * Pump up marketing communications with great visuals, writing, and attention-getting strategies. * Choose the best possible advertising options for your marketing plan. * Learn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story. * Use the internet to market your products. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
Author | : Tom Hopkins |
Publisher | : John Wiley & Sons |
Total Pages | : 352 |
Release | : 2007-03-09 |
Genre | : Business & Economics |
ISBN | : 0470111259 |
Salesmanship is an essential skill that carries over into many industries. In Selling, the latest text from the Business series in the Wiley Pathways imprint, students learn up-to-date information and techniques on prospecting, planning sales calls, making great presentations, and closing the sale.
Author | : WILEY |
Publisher | : John Wiley & Sons |
Total Pages | : 384 |
Release | : 2008 |
Genre | : Internet marketing |
ISBN | : 9780470198582 |
In order to create a successful ebusiness, a company must utilize the most effective online marketing strategies. This new book provides readers with the skills needed to target the right people and drive traffic to their Web site. It includes highly effective strategies as well as tips for achieving differentiation in the products and services being offered. Readers will also uncover the steps involved in developing an Internet marketing plan and the essentials that must be incorporated into an ecommerce Web site.
Author | : Tom Hopkins |
Publisher | : John Wiley & Sons |
Total Pages | : |
Release | : 2009-12-14 |
Genre | : Business & Economics |
ISBN | : |
Author | : Greg Holden |
Publisher | : |
Total Pages | : 0 |
Release | : 2015 |
Genre | : |
ISBN | : 9781119111641 |
Author | : Marty Brounstein |
Publisher | : John Wiley & Sons |
Total Pages | : 0 |
Release | : 2006-08-18 |
Genre | : Business & Economics |
ISBN | : 9780471790778 |
You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Business Communication will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental business communication concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Incorporate active listening, assertive speaking, and non-verbal communication techniques into your daily communications. * Resolve conflicts effectively. * Choose the best words and voice for your audience. * Craft persuasive business letters. * Avoid common writing mistakes. * Plan and lead successful business meetings. * Overcome your fears of public speaking. * Write winning business proposals. * Create a resume that helps you get the job you want. * Present yourself professionally in an interview. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
Author | : Richard M. Hodgetts |
Publisher | : John Wiley & Sons |
Total Pages | : 629 |
Release | : 2007-03-16 |
Genre | : Business & Economics |
ISBN | : 0470111267 |
In order to become a successful entrepreneur, one has to have a clear understanding of how to effectively manage a small business. This valuable introduction shows budding entrepreneurs how to launch and run their own firm. In addition to explaining the value and appeal of small businesses, it offers a variety of essential start-up lessons, including how to write a business plan, obtain financing, and choose a legal form for any venture.
Author | : Christie L. Nordhielm |
Publisher | : John Wiley & Sons |
Total Pages | : 434 |
Release | : 2014-01-07 |
Genre | : Business & Economics |
ISBN | : 1118014553 |
Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
Author | : Bob Nelson |
Publisher | : John Wiley & Sons |
Total Pages | : 416 |
Release | : 2007-03-09 |
Genre | : Business & Economics |
ISBN | : 0470111275 |
Gaining the right managerial skills will help launch a career in a field that is in high demand and short supply. With this book, readers will acquire the knowledge and tools to manage employees as well as to deal with the increasingly complex changes that occur in the business world. One of the important areas covered is how to handle office politics and ethical questions. Mastering this section will open up new doors to upper management positions.