Wiley Pathways E-Business
Author | : Greg Holden |
Publisher | : |
Total Pages | : 0 |
Release | : 2015 |
Genre | : |
ISBN | : 9781119111641 |
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Author | : Greg Holden |
Publisher | : |
Total Pages | : 0 |
Release | : 2015 |
Genre | : |
ISBN | : 9781119111641 |
Author | : Greg Holden |
Publisher | : John Wiley & Sons |
Total Pages | : 477 |
Release | : 2008-03-28 |
Genre | : Business & Economics |
ISBN | : 0470198575 |
For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.
Author | : Lita Epstein |
Publisher | : John Wiley & Sons |
Total Pages | : 432 |
Release | : 2008-08-25 |
Genre | : Business & Economics |
ISBN | : 047019863X |
When it comes to operating a small business, it doesn't matter how good the idea is if the accounting behind the operations isn't solid. Now readers have a resource that covers the accounting tools and strategies that will help them run a successful company. They'll gain a strong foundation in basic accounting and then progress to accounting strategies for service businesses. They'll also learn about basic accounting procedures and find ways to utilize accounting techniques for a merchandising business.
Author | : Steve Slavin |
Publisher | : John Wiley & Sons |
Total Pages | : 309 |
Release | : 2006-11-17 |
Genre | : Business & Economics |
ISBN | : 0470007192 |
You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Business Math will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental mathematical concepts needed for business, it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Understand the business uses of percent calculations. * Solve business problems using algebraic equations. * Learn why stores markup and markdown their inventory. * Calculate different types of discounts. * Examine different banking options. * Compare personal, sales, and property taxes and the implications of taxing income, property, and retail sales. * Calculate simple and compound interest and learn how each affects the future value of money. * Explore the uses of promissory notes, mortgages, and credit cards and how to calculate the cost of each. * Learn different ways to determine the loss of value of business property and equipment, and the effect of depreciation on taxes. * Examine financial statements and learn how to read the income statement and the balance sheet. * Learn how to calculate the mean, median, mode, and range of data. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Finance, Business Communication, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
Author | : Tom Hopkins |
Publisher | : John Wiley & Sons |
Total Pages | : 352 |
Release | : 2007-03-09 |
Genre | : Business & Economics |
ISBN | : 0470111259 |
Salesmanship is an essential skill that carries over into many industries. In Selling, the latest text from the Business series in the Wiley Pathways imprint, students learn up-to-date information and techniques on prospecting, planning sales calls, making great presentations, and closing the sale.
Author | : Richard M. Hodgetts |
Publisher | : John Wiley & Sons |
Total Pages | : 629 |
Release | : 2007-03-16 |
Genre | : Business & Economics |
ISBN | : 0470111267 |
In order to become a successful entrepreneur, one has to have a clear understanding of how to effectively manage a small business. This valuable introduction shows budding entrepreneurs how to launch and run their own firm. In addition to explaining the value and appeal of small businesses, it offers a variety of essential start-up lessons, including how to write a business plan, obtain financing, and choose a legal form for any venture.
Author | : Bob Nelson |
Publisher | : John Wiley & Sons |
Total Pages | : 416 |
Release | : 2007-03-09 |
Genre | : Business & Economics |
ISBN | : 0470111275 |
Gaining the right managerial skills will help launch a career in a field that is in high demand and short supply. With this book, readers will acquire the knowledge and tools to manage employees as well as to deal with the increasingly complex changes that occur in the business world. One of the important areas covered is how to handle office politics and ethical questions. Mastering this section will open up new doors to upper management positions.
Author | : |
Publisher | : |
Total Pages | : 449 |
Release | : 2009 |
Genre | : Electronic commerce |
ISBN | : |
Author | : Alexander Hiam |
Publisher | : John Wiley & Sons |
Total Pages | : 5 |
Release | : 2006-08-18 |
Genre | : Business & Economics |
ISBN | : 0471790796 |
You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Develop an effective marketing plan designed to reach your target audience. * Assess buying factors and estimate marketing effectiveness in buying situations. * Learn how to segment and target markets. * Conduct market research, including primary and secondary research methods, and quantitative and qualitative methods. * Develop and manage products, and learn how to use product packaging and labeling to your advantage. * Make the most of marketing channels. * Implement merchandising and direct marketing strategies. * Understand the factors to consider when setting prices. * Pump up marketing communications with great visuals, writing, and attention-getting strategies. * Choose the best possible advertising options for your marketing plan. * Learn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story. * Use the internet to market your products. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
Author | : WILEY |
Publisher | : John Wiley & Sons |
Total Pages | : 384 |
Release | : 2008 |
Genre | : Internet marketing |
ISBN | : 9780470198582 |
In order to create a successful ebusiness, a company must utilize the most effective online marketing strategies. This new book provides readers with the skills needed to target the right people and drive traffic to their Web site. It includes highly effective strategies as well as tips for achieving differentiation in the products and services being offered. Readers will also uncover the steps involved in developing an Internet marketing plan and the essentials that must be incorporated into an ecommerce Web site.