Why School Communication Matters PDF Download

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Foreword -- Introduction -- Chapter 1 Communication matters -- Chapter 2 Hear from the parents -- Chapter 3 How are you doing? -- Chapter 4 Your starting point: Your vision -- Chapter 5 What is holding you back? -- Chapter 6 Know your audiences -- Chapter 7 Create your own marketing advantage -- Chapter 8 Build your skills -- Chapter 9 Inspire and motivate -- Chapter 10 Stop the overload -- Chapter 11 Take the technology advantage -- Chapter 12 Communicating change -- Chapter 13 When crisis hits -- Chapter 14 Communicating inclusively -- Chapter 15 Put it into action -- Chapter 16 Are you succeeding? -- Chapter 17 Create good habits -- Chapter 18 You're ready to go -- Bibliography -- Appendix 2.1 Fit2Communicate survey results -- Appendix 4.1 SWOT analysis for schools template -- Appendix 4.2 Example survey questions for parents -- Appendix 4.3 Example survey questions for teachers and governors -- Appendix 6.1 Understanding how far you need to move your audiences' mindset -- Appendix 7.1 Example school media policy -- Appendix 9.1 Building an impactful story -- Appendix 9.2 Delivering inspirational messages -- Appendix 10.1 An example to support parents in finding information -- Appendix 12.1 Question and answer template -- Appendix 13.1 Crisis communication in schools: Key messages template -- Appendix 13.2 Crisis communication plan template -- Appendix 13.3 Crisis management communication principles for schools -- Appendix 15.1 Your school communication plan -- Appendix 15.2 Building your parent/student/teacher partnership agreement -- Index