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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
Author: Dave Kerpen
Publisher: McGraw Hill Professional
Total Pages: 289
Release: 2011-06-07
Genre: Business & Economics
ISBN: 0071769501

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THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking


What the Ermine Saw

What the Ermine Saw
Author: Eden Collinsworth
Publisher: National Geographic Books
Total Pages: 0
Release: 2022-05-24
Genre: Art
ISBN: 0385546114

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The remarkable true story behind one of history’s most enigmatic portraits—"a glorious picaresque of unbridled passions and unmitigated scoundrels, a glorious romp through the great palaces and palazzos of Europe" (Amanda Foreman, New York Times best-selling author of Georgiana, Duchess of Devonshire) Five hundred and thirty years ago, a young woman sat before a Grecian-nosed artist known as Leonardo da Vinci. Her name was Cecilia Gallerani, and she was the young mistress of Ludovico Sforza, duke of Milan. Sforza was a brutal and clever man who was mindful that Leonardo’s genius would not only capture Cecilia’s beguiling beauty but also reflect the grandeur of his title. But when the portrait was finished, Leonardo’s brush strokes had conveyed something deeper by revealing the essence of Cecilia’s soul. Even today, The Woman with an Ermine manages to astonish. Despite the work's importance in its own time, no records of it have been found for the two hundred and fifty years that followed Gallerani’s death. Readers of The Hare with the Amber Eyes will marvel at Eden Collinsworth’s dexterous story of illuminates the eventual history of this unique masterpiece, as it journeyed from one owner to the next–from the portrait’s next recorded owner, a Polish noblewoman, who counted Benjamin Franklin as an admirer, to its exile in Paris during the Polish Soviet War, to its return to WWII-era Poland where—in advance of Germany’s invasion—it remained hidden behind a bricked-up wall by a housekeeper who defied Hitler’s edict that it be confiscated as one of the Reich’s treasures. Fans of Anne-Marie O’Connor’s The Lady in Gold will treasure the story of this criss-crossing journey and the enigmatic woman at its heart. What the Ermine Saw is a fact-based story that cheats fiction and a reminder that genius, power, and beauty always have a price.


MONEY Master the Game

MONEY Master the Game
Author: Anthony Robbins
Publisher: Simon and Schuster
Total Pages: 688
Release: 2016-03-29
Genre: Business & Economics
ISBN: 1476757860

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"Bibliography found online at tonyrobbins.com/masterthegame"--Page [643].


The Primary Classical Language of the World

The Primary Classical Language of the World
Author: Devaneya Pavanar
Publisher: Createspace Independent Publishing Platform
Total Pages: 322
Release: 2017-09-12
Genre:
ISBN: 9781976310638

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'Tamil' is one of those words whose origin and root-meaning are wrapped up in mystery. All that we can say at present without any fear of contradiction is, that it is a pure Tamil word being current as the only name of the language of the Tamils, from the days that preceded the First Tamil Academy established at Thenmadurai on the river pahruli in the submerged continent. After some of the Vedic Aryans migrated to the South, Tamil got the descriptive name 'Tenmoli' lit. 'the southern language', in contradistinction to the Vedic language or Sanskrit which was called 'Vadamoli', lit. 'the northern language'. The word 'Tamil' or 'Tamilan' successively changed into 'Dramila', 'Dramila', 'Dramida' and 'Dravida' in North India and at first denoted only the Tamil language, as all the other Dravidian dialects separated themselves from Tamil or came into prominence one by one only after the dawn of the Christian era. That is why Sanskrit and Tamil came to be known as Vadamoi and Tenmoli respectively. This distinction could have arisen only when there were two languages standing side by side, one in the North and the other in the South, both coming in contact with each other. The Buddhist Tamil Academy which flourished in the 5th century at Madurai went by the name of 'Travida Sangam'.


Penpal

Penpal
Author: Dathan Auerbach
Publisher: 1000Vultures
Total Pages: 178
Release: 2012-07
Genre: Fiction
ISBN: 0985545518

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The Ancient Mariners

The Ancient Mariners
Author: Lionel Casson
Publisher: Princeton University Press
Total Pages: 293
Release: 2020-05-05
Genre: History
ISBN: 0691212996

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Written by the renowned authority on ancient ships and seafaring Lionel Casson, The Ancient Mariners has long served the needs of all who are interested in the sea, from the casual reader to the professional historian. This completely revised edition takes into account the fresh information that has appeared since the book was first published in 1959, especially that from archaeology's newest branch, marine archaeology. Casson does what no other author has done: he has put in a single volume the story of all that the ancients accomplished on the sea from the earliest times to the end of the Roman Empire. He explains how they perfected trading vessels from mere rowboats into huge freighters that could carry over a thousand tons, how they transformed warships from simple oared transports into complex rowing machines holding hundreds of marines and even heavy artillery, and how their maritime commerce progressed from short cautious voyages to a network that reached from Spain to India.


The Political Economy of Microfinance

The Political Economy of Microfinance
Author: Philip Mader
Publisher: Springer
Total Pages: 284
Release: 2016-01-12
Genre: Political Science
ISBN: 1137364211

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According to the author, rather than alleviating poverty, microfinance financialises poverty. By indebting poor people in the Global South, it drives financial expansion and opens new lands of opportunity for the crisis-ridden global capital markets. This book raises fundamental concerns about this widely-celebrated tool for social development.


Encyclopedia of Homelessness

Encyclopedia of Homelessness
Author: David Levinson
Publisher: SAGE
Total Pages: 928
Release: 2004-06-21
Genre: Political Science
ISBN: 0761927514

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A readerʼs guide is provided to assist readers in locating entries on related topics. It classifies entries into 14 general categories: Causes, Cities, Demography and Characteristics, Health issues, History, Housing, Legal issues, Advocacy and policy, Lifestyle issues, Organizations, Perceptions of homelessness, Populations, Research, Service systems and settings, World perspectives and issues.


From Conflict to Crisis

From Conflict to Crisis
Author: Jeanne M. Haskin
Publisher: Algora Publishing
Total Pages: 285
Release: 2012
Genre: Business & Economics
ISBN: 0875869610

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The rich understand that capitalism is a game of musical chairs. It's systemic class warfare conducted on a grand scale to discourage solidarity across lines that might otherwise threaten the system, and with each market re-set arranged by the Federal Reserve, more of the country's resources fall into wealthy hands. Examining what happens when a society favors old money over new and breaks all the rules to make the world safe for finance, author Jeanne Haskin predicts increasing volatility and violence in the United States if we do not significantly change course. For a preview of what lies ahead for the U.S., the author takes us for a quick exemplary trip through Central America. A society that is reared on competition will face unsettling challenges to authority if it doesn't set certain functions outside the arena of battle, via systematic enrichment of the affluent minority that has always had the power to topple and ruin the system. Today's preoccupation with America's revolutionary history is not just a piece of theater. At the heart of America's outrage is an inability to lash out and demand redemption from the source of its distress because the pain is inflicted, not by hatred, but by the fundamental lack of stability built into our way of life. Now that a fifth of the population is suffering job loss, foreclosures, or exclusion from employment due to prejudice, poor credit, a lack of skills or education, a glut of competition and insufficient opportunity, the failure to provide for the helpless majority means the system is at an impasse. Because the system can't—or won't—perform, the Tea Party's rise was preemptive—with all its implied violence and real American theater—as the means to channel our anger into voting out Obama so reform can proceed unimpeded...with all its inherent dangers. After reviewing some foreign examples that erupted in the environments of colonialism and post-colonialism, neoliberalism, militarism and oligarchies, the author filters through the head-spinning social and political noise that stands in for responsible debate in America today. Ms. Haskin's richly documented essay sees a bonfire prepared as social tensions are increased and inter-group pressures are encouraged to mount. So much for One nation...


Techniques for Teaching Law 2

Techniques for Teaching Law 2
Author: Gerald F. Hess
Publisher:
Total Pages: 0
Release: 2011
Genre: Law
ISBN: 9781594607509

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Designed for law teachers who want to improve their teaching and students' learning, this book offers general teaching principles and dozens of concrete ideas. The first two chapters present foundational principles of learning and instruction as well as insights from students. The next 12 chapters address classroom dynamics, technology, questioning, discussion, collaborative learning, experiential learning, feedback, assessment, and continued development for teachers. Each of these 12 chapters introduces the topic based on educational research and then offers classroom-tested exercises, approaches, material, and methods contributed by veteran teachers. The co-authors/editors, Gerald Hess (Gonzaga), Steven Friedland (Elon), Michael Hunter Schwartz (Washburn), and Sophie Sparrow (New Hampshire) are experts in legal education pedagogy. Techniques for Teaching Law 2 retains the format of the first volume, but introduces new content and new ideas that instructors of any level and background will find useful.