What Our Lettering Needs PDF Download
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Author | : Rick Cusick |
Publisher | : |
Total Pages | : 0 |
Release | : 2011 |
Genre | : Calligraphy |
ISBN | : 9781933360553 |
Download What Our Lettering Needs Book in PDF, ePub and Kindle
This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure, despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.
Author | : Lisa Funk |
Publisher | : |
Total Pages | : 80 |
Release | : 2016-09-24 |
Genre | : |
ISBN | : 9780998130019 |
Download Guide to Mindful Lettering Book in PDF, ePub and Kindle
Author | : Emily Gregory |
Publisher | : Chronicle Books |
Total Pages | : 0 |
Release | : 2012-11-21 |
Genre | : Design |
ISBN | : 9781452112022 |
Download Little Book of Lettering Book in PDF, ePub and Kindle
Typography is always one of the designer's first considerations when it comes to making a statement, and in recent years the world of lettering and type has exploded in an unprecedented wave of creative discovery. Contemporary artists, typesetters, and designers of all kinds are exploring new horizons in illustrated and hand-drawn lettering, digitally rendered lettering, and 3D lettering. This collection—large in scope but petite in size—surveys the recent lettering renaissance, showcasing a diverse range of talent in gorgeous, eye-catching examples and profiling today's innovators. In a stunning little package that expertly combines a handmade feel with a modern aesthetic, this is the ultimate inspirational collection of contemporary lettering for design buffs and type enthusiasts alike.
Author | : Valerie McKeehan |
Publisher | : Workman Publishing Company |
Total Pages | : 177 |
Release | : 2015-10-06 |
Genre | : Design |
ISBN | : 0761187049 |
Download The Complete Book of Chalk Lettering Book in PDF, ePub and Kindle
Say it with chalk! Learn the art of hand-drawn chalk lettering from an Etsy superstar in a book complete with chalkboards! Ubiquitous at boutiques and cafés, on Etsy and Pinterest, in stationery and home decor, the art of chalk lettering is hotter than ever. Valerie McKeehan, an Etsy standout, teaches us everything we need to know to create gorgeous hand-drawn chalk designs. In over 60 lessons, learn the ABCs of lettering (literally) and basic styles: serif, sans serif, and script. Next, how to lay out a design, combine various styles into one cohesive piece, and add shadows and dimension. Master more advanced letter styles, from faceted to ribbon to “vintage circus.” Use banners, borders, flourishes. And finally, 12 projects to show off your newfound skills, including a Winter Wonderland Snow Globe; a smartphone-themed birthday card to text friends and family; a one-of-a-kind party invitation to create, photograph, and mail; and a bake sale sign guaranteed to put everyone who sees it in the mood for a cupcake! The book is also a practice space, with three foldout “chalkboards”—the inside cover and foldout back cover are lined with blackboard paper.
Author | : Kelly Klapstein |
Publisher | : |
Total Pages | : 163 |
Release | : 2017-11-28 |
Genre | : Art |
ISBN | : 1631593552 |
Download The Art of Brush Lettering Book in PDF, ePub and Kindle
The Art of Brush Lettering offers a meditative approach to learning all the facets of lettering with brush pens.
Author | : Cari Ferraro |
Publisher | : Walter Foster Publishing |
Total Pages | : 0 |
Release | : 2018-03-06 |
Genre | : Art |
ISBN | : 9781633224711 |
Download The Little Book of Lettering & Word Design Book in PDF, ePub and Kindle
In this new series from Walter Foster Publishing, artists and art hobbyists alike will delight in learning a variety of fun and interesting art topics in a portable format boasting a fresh, contemporary design. Filled with open practice pages, creative exercises, and art prompts, The Little Book of Lettering & Word Design encourages interactivity for immediate results, while also teaching beginners the fundamentals of the featured medium in an engaging and fun way. In The Little Book of Lettering & Word Design, aspiring artists will discover how to create a range of classic and contemporary calligraphy and hand-lettered fonts. Internationally acclaimed calligrapher John Stevens and other renowned hand-lettering artists lead the way with tips and techniques. Following an introduction to inks, nibs, pens, and papers, as well as an overview of basic techniques, readers will learn dozens of original alphabets and lettering designs ranging from funky and fun, to elegant and embellished. Tips for adding personal touches to letters and designing personalized alphabets are also included! With an alphabet and lettering design for every occasion and easy-to-follow instructions, this book is perfect for everyone who wants to create stunning handwriting and calligraphy.
Author | : Thy Doan |
Publisher | : St. Martin's Griffin |
Total Pages | : 146 |
Release | : 2017-02-28 |
Genre | : Art |
ISBN | : 1250122058 |
Download Hand Lettering Book in PDF, ePub and Kindle
Welcome to the wonderful world of hand lettering! Prepare to be inspired by this collection of over 50 alphabets in a wide range of styles. Designer, illustrator, and hand-letterer Thy Doan will guide you through each alphabet with easy-to-follow steps so you can capture all the charm of each design. This is everything you need to know to create your own lettering designs, from sketching it out to inking it up—and using a variety of materials from brush pens to Sharpies. After you’ve mastered the techniques, you can use the alphabets and lettering to add a unique personal touch to all kinds of things: invitations, cards, notes, letters, doodles, artwork, comics, signs, banners, menus, scrapbooks, journals, flyers, posters, and more!
Author | : Amy Latta |
Publisher | : Page Street Publishing |
Total Pages | : 208 |
Release | : 2019-04-23 |
Genre | : Art |
ISBN | : 1624147321 |
Download Hand Lettering for Laughter Book in PDF, ePub and Kindle
Find Your Happy Place with Fun Fonts, Whimsical Doodles and Clever Quotes Get ready to giggle your way through these clever hand lettering designs with bestselling author Amy Latta, back from her books Hand Lettering for Relaxation and Express Yourself: A Hand Lettering Workbook for Kids. Whether you’re lettering for the first time or brushing up on your skills, you’ll be highly entertained as you create your own works of witty, hand lettered art. Draw, doodle and dream right in the book on high-quality paper that will make your designs pop. With tons of ideas for special hand lettered projects like pillow covers, gift tags and personalized signs, it’s easy to share the laughter. Be careful: It’s contagious!
Author | : Francis Chouquet |
Publisher | : Rocky Nook, Inc. |
Total Pages | : 160 |
Release | : 2018-11-29 |
Genre | : Art |
ISBN | : 1681984466 |
Download The Lettering Workshops Book in PDF, ePub and Kindle
In The Lettering Workshops, you’ll learn all about the art and practice of drawing letters using hands-on techniques in 30 lessons across five workshops. Whether you’re a beginner or a professional graphic designer, you'll quickly learn how to develop and advance your lettering skills.
In this richly illustrated book of lessons and exercises, you’ll find:
• 5 Workshops to learn the art of drawing letters—from an introduction to brush lettering and lettering script to the decoration of letters; from the secrets of good composition to the process of digitization and vectorization of your type
• 30 Exercises that gradually develop from beginner through intermediate and advanced levels
• 16 Analyses of lettering samples to understand what makes good lettering
• 52 Inspirational contributions in featured galleries from international letterers and brands
• 160 Pages for all skill levels
• 26 Letters to learn and explore
TABLE OF CONTENTS
Lettering, Calligraphy, or Typography?
Basics and Technical Vocabulary
WORKSHOP 1: DISCOVERING BRUSH LETTERING
Exercise 1: Finding the Right Position
Exercise 2: Setting Up a Grid
Exercise 3: Carrying Out the First Motions
Exercise 4: Drawing the Letters
Exercise 5: Connecting the Letters
Exercise 6: Reworking Your Drafts
Analysis of Lettering Samples
WORKSHOP 2: INTRODUCTION TO SCRIPT LETTERING
Exercise 1: Discovering the Skeleton Technique
Exercise 2: Drawing an Alphabet
Exercise 3: Drawing a Complete Word
Exercise 4: Lettering in a Classic Script
Exercise 5: Leaving Your Comfort Zone!
Analysis of Lettering Samples
WORKSHOP 3: USING TYPOGRAPHIC CHARACTERS
Exercise 1: Embellishing a Letter
Exercise 2: Practicing on a Complete Word
Exercise 3: Going Further with Vintage Style
Exercise 4: Discovering Interlock
Exercise 5: Practicing Interlock with Serifs
Exercise 6: Producing a Complete Interlock Lettering Project
Analysis of Lettering Samples
WORKSHOP 4: THE SECRETS OF GOOD COMPOSITION
Exercise 1: Thinking in Terms of the Block
Exercise 2: Completing the First Sketches
Exercise 3: Choosing the Styles for Each Word
Exercise 4: Drawing the Skeleton
Exercise 5: Developing and Finalizing Your Path
Analysis of Lettering Samples
WORKSHOP 5: DIGITIZATION AND VECTORIZATION
Exercise 1: Digitizing and Preparing Your Lettering
Exercise 2: First Steps in Vectorization
Exercise 3: Testing the Vertex Theory
Exercise 4: Vectorizing the Entire Lettering Project
Exercise 5: Critiquing Your Vectorized Lettering Project
Exercise 6: Preparing Your Lettering Project without Vectorization
Exercise 7: Isolating the Lettering
Exercise 8: Adding Texture to the Lettering Project
Exercise 9: Finalizing the Composition
Artists Represented in this Book
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Author | : Simon Garfield |
Publisher | : Profile Books |
Total Pages | : 352 |
Release | : 2010-10-21 |
Genre | : Reference |
ISBN | : 1847652921 |
Download Just My Type Book in PDF, ePub and Kindle
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.