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What Our Lettering Needs

What Our Lettering Needs
Author: Rick Cusick
Publisher:
Total Pages: 0
Release: 2011
Genre: Calligraphy
ISBN: 9781933360553

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This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure, despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.


Guide to Mindful Lettering

Guide to Mindful Lettering
Author: Lisa Funk
Publisher:
Total Pages: 80
Release: 2016-09-24
Genre:
ISBN: 9780998130019

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Little Book of Lettering

Little Book of Lettering
Author: Emily Gregory
Publisher: Chronicle Books
Total Pages: 0
Release: 2012-11-21
Genre: Design
ISBN: 9781452112022

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Typography is always one of the designer's first considerations when it comes to making a statement, and in recent years the world of lettering and type has exploded in an unprecedented wave of creative discovery. Contemporary artists, typesetters, and designers of all kinds are exploring new horizons in illustrated and hand-drawn lettering, digitally rendered lettering, and 3D lettering. This collection—large in scope but petite in size—surveys the recent lettering renaissance, showcasing a diverse range of talent in gorgeous, eye-catching examples and profiling today's innovators. In a stunning little package that expertly combines a handmade feel with a modern aesthetic, this is the ultimate inspirational collection of contemporary lettering for design buffs and type enthusiasts alike.


The Complete Book of Chalk Lettering

The Complete Book of Chalk Lettering
Author: Valerie McKeehan
Publisher: Workman Publishing Company
Total Pages: 177
Release: 2015-10-06
Genre: Design
ISBN: 0761187049

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Say it with chalk! Learn the art of hand-drawn chalk lettering from an Etsy superstar in a book complete with chalkboards! Ubiquitous at boutiques and cafés, on Etsy and Pinterest, in stationery and home decor, the art of chalk lettering is hotter than ever. Valerie McKeehan, an Etsy standout, teaches us everything we need to know to create gorgeous hand-drawn chalk designs. In over 60 lessons, learn the ABCs of lettering (literally) and basic styles: serif, sans serif, and script. Next, how to lay out a design, combine various styles into one cohesive piece, and add shadows and dimension. Master more advanced letter styles, from faceted to ribbon to “vintage circus.” Use banners, borders, flourishes. And finally, 12 projects to show off your newfound skills, including a Winter Wonderland Snow Globe; a smartphone-themed birthday card to text friends and family; a one-of-a-kind party invitation to create, photograph, and mail; and a bake sale sign guaranteed to put everyone who sees it in the mood for a cupcake! The book is also a practice space, with three foldout “chalkboards”—the inside cover and foldout back cover are lined with blackboard paper.


The Art of Brush Lettering

The Art of Brush Lettering
Author: Kelly Klapstein
Publisher:
Total Pages: 163
Release: 2017-11-28
Genre: Art
ISBN: 1631593552

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The Art of Brush Lettering offers a meditative approach to learning all the facets of lettering with brush pens.


The Little Book of Lettering & Word Design

The Little Book of Lettering & Word Design
Author: Cari Ferraro
Publisher: Walter Foster Publishing
Total Pages: 0
Release: 2018-03-06
Genre: Art
ISBN: 9781633224711

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In this new series from Walter Foster Publishing, artists and art hobbyists alike will delight in learning a variety of fun and interesting art topics in a portable format boasting a fresh, contemporary design. Filled with open practice pages, creative exercises, and art prompts, The Little Book of Lettering & Word Design encourages interactivity for immediate results, while also teaching beginners the fundamentals of the featured medium in an engaging and fun way. In The Little Book of Lettering & Word Design, aspiring artists will discover how to create a range of classic and contemporary calligraphy and hand-lettered fonts. Internationally acclaimed calligrapher John Stevens and other renowned hand-lettering artists lead the way with tips and techniques. Following an introduction to inks, nibs, pens, and papers, as well as an overview of basic techniques, readers will learn dozens of original alphabets and lettering designs ranging from funky and fun, to elegant and embellished. Tips for adding personal touches to letters and designing personalized alphabets are also included! With an alphabet and lettering design for every occasion and easy-to-follow instructions, this book is perfect for everyone who wants to create stunning handwriting and calligraphy.


Hand Lettering

Hand Lettering
Author: Thy Doan
Publisher: St. Martin's Griffin
Total Pages: 146
Release: 2017-02-28
Genre: Art
ISBN: 1250122058

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Welcome to the wonderful world of hand lettering! Prepare to be inspired by this collection of over 50 alphabets in a wide range of styles. Designer, illustrator, and hand-letterer Thy Doan will guide you through each alphabet with easy-to-follow steps so you can capture all the charm of each design. This is everything you need to know to create your own lettering designs, from sketching it out to inking it up—and using a variety of materials from brush pens to Sharpies. After you’ve mastered the techniques, you can use the alphabets and lettering to add a unique personal touch to all kinds of things: invitations, cards, notes, letters, doodles, artwork, comics, signs, banners, menus, scrapbooks, journals, flyers, posters, and more!


Hand Lettering for Laughter

Hand Lettering for Laughter
Author: Amy Latta
Publisher: Page Street Publishing
Total Pages: 208
Release: 2019-04-23
Genre: Art
ISBN: 1624147321

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Find Your Happy Place with Fun Fonts, Whimsical Doodles and Clever Quotes Get ready to giggle your way through these clever hand lettering designs with bestselling author Amy Latta, back from her books Hand Lettering for Relaxation and Express Yourself: A Hand Lettering Workbook for Kids. Whether you’re lettering for the first time or brushing up on your skills, you’ll be highly entertained as you create your own works of witty, hand lettered art. Draw, doodle and dream right in the book on high-quality paper that will make your designs pop. With tons of ideas for special hand lettered projects like pillow covers, gift tags and personalized signs, it’s easy to share the laughter. Be careful: It’s contagious!


The Lettering Workshops

The Lettering Workshops
Author: Francis Chouquet
Publisher: Rocky Nook, Inc.
Total Pages: 160
Release: 2018-11-29
Genre: Art
ISBN: 1681984466

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In The Lettering Workshops, you’ll learn all about the art and practice of drawing letters using hands-on techniques in 30 lessons across five workshops. Whether you’re a beginner or a professional graphic designer, you'll quickly learn how to develop and advance your lettering skills.

In this richly illustrated book of lessons and exercises, you’ll find:

    5 Workshops to learn the art of drawing letters—from an introduction to brush lettering and lettering script to the decoration of letters; from the secrets of good composition to the process of digitization and vectorization of your type
    30 Exercises that gradually develop from beginner through intermediate and advanced levels
    16 Analyses of lettering samples to understand what makes good lettering
    52 Inspirational contributions in featured galleries from international letterers and brands
    160 Pages for all skill levels
    26 Letters to learn and explore

TABLE OF CONTENTS

    What Is Lettering?
    Why This Book?
    First Lesson
    Lettering, Calligraphy, or Typography?
    Basics and Technical Vocabulary

WORKSHOP 1: DISCOVERING BRUSH LETTERING

    Exercise 1: Finding the Right Position
    Exercise 2: Setting Up a Grid
    Exercise 3: Carrying Out the First Motions
    Exercise 4: Drawing the Letters
    Exercise 5: Connecting the Letters
    Exercise 6: Reworking Your Drafts
    Analysis of Lettering Samples
    Gallery

WORKSHOP 2: INTRODUCTION TO SCRIPT LETTERING

    Exercise 1: Discovering the Skeleton Technique
    Exercise 2: Drawing an Alphabet
    Exercise 3: Drawing a Complete Word
    Exercise 4: Lettering in a Classic Script
    Exercise 5: Leaving Your Comfort Zone!
    Analysis of Lettering Samples
    Gallery

WORKSHOP 3: USING TYPOGRAPHIC CHARACTERS

    Exercise 1: Embellishing a Letter
    Exercise 2: Practicing on a Complete Word
    Exercise 3: Going Further with Vintage Style
    Exercise 4: Discovering Interlock
    Exercise 5: Practicing Interlock with Serifs
    Exercise 6: Producing a Complete Interlock Lettering Project
    Analysis of Lettering Samples
    Gallery

WORKSHOP 4: THE SECRETS OF GOOD COMPOSITION

    Exercise 1: Thinking in Terms of the Block
    Exercise 2: Completing the First Sketches
    Exercise 3: Choosing the Styles for Each Word
    Exercise 4: Drawing the Skeleton
    Exercise 5: Developing and Finalizing Your Path
    Analysis of Lettering Samples
    Gallery

WORKSHOP 5: DIGITIZATION AND VECTORIZATION

    Exercise 1: Digitizing and Preparing Your Lettering
    Exercise 2: First Steps in Vectorization
    Exercise 3: Testing the Vertex Theory
    Exercise 4: Vectorizing the Entire Lettering Project
    Exercise 5: Critiquing Your Vectorized Lettering Project
    Exercise 6: Preparing Your Lettering Project without Vectorization
    Exercise 7: Isolating the Lettering
    Exercise 8: Adding Texture to the Lettering Project
    Exercise 9: Finalizing the Composition
    Gallery
    Artists Represented in this Book
    Resources
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Just My Type

Just My Type
Author: Simon Garfield
Publisher: Profile Books
Total Pages: 352
Release: 2010-10-21
Genre: Reference
ISBN: 1847652921

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Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.