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Web Design and Marketing Solutions for Business Websites

Web Design and Marketing Solutions for Business Websites
Author: Kevin Potts
Publisher: Apress
Total Pages: 386
Release: 2007-11-25
Genre: Computers
ISBN: 1430202629
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This book teaches you all you need to know to create effective web sites for businesses of all sizes. It’s packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, and planning for accessibility. Next, you are shown how to effectively design the different parts of your site as well as how to add specialized improvements, including feedback forms and search functionality. The examples focus largely on CSS and HTML, but the principles are applicable to any site and some useful Flash examples are also provided.

Running a Web Design Business from Home

Running a Web Design Business from Home
Author: Rob Cubbon
Publisher: Createspace Independent Publishing Platform
Total Pages: 104
Release: 2014-02-27
Genre: Home-based businesses
ISBN: 9781494366285
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A complete and authoritative guide to setting up a home business designing and developing websites. Available in both Kindle & paperback versions. You can run your own web design business from home - all you need is a computer and an internet connection. Working for a design company? Freelancing? Under-utilised, unappreciated or uninspired? This could be the book for you. Would you like to build websites for clients directly instead of going through middlemen? Would you like to work when you'd like, on what you'd like, and with whom you'd like? This could be the book for you. This book explains how to set up your business from home - the hardware and software you'll need. How to get clients - long term, quality clients that will recommend you and give you ongoing work. How to run web design projects. And how to diversify your business going forward. This is not a "get rich quick" book. You are encouraged to start in your spare time and slowly but surely build up your long-term professional contacts and online authority. This will provide you with a solid base for whatever you want to achieve with your online business in the future.

The Strategic Web Designer

The Strategic Web Designer
Author: Christopher Butler
Publisher: Simon and Schuster
Total Pages: 201
Release: 2012-09-19
Genre: Computers
ISBN: 1440315027
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Presents advice for designing web sites, discussing how to plan web projects, organize information in a meaningful way, optimize content, and use analytics to measure performance and customer satisfaction.

The Small Business Website Design Guide

The Small Business Website Design Guide
Author: Lisa Pecunia
Publisher: Avarra Solutions
Total Pages: 61
Release: 2011-02
Genre: Business & Economics
ISBN: 0983336008
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The Small Business Website Design Guide is specifically for the non-technical small business owner.* Are you thinking of redesigning your web site, but you're not sure who to turn to?* Have you heard stories about other businesses whose web designer just up and disappeared?* Do you wonder why your website isn't getting any "hits"?* Does the whole internet marketing craze make you wonder what you're missing?Until you know the basics of how good web design and internet marketing work, you aren't equipped to make the best e-marketing decisions for your company.This book will help! It answers all your questions and guides you down the right path of redesigning your website and promoting it properly.

Learning Wordpress

Learning Wordpress
Author: William Roberson
Publisher: Integrity Web Studios LLC
Total Pages: 0
Release: 2017-11-09
Genre: Computers
ISBN: 9780692959602
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Hands down, the most straightforward way for beginners to build a Wordpress website, written in easy to understand, everyday English. We provide you with clear, practical guidance, tips, and shortcuts to building out your high-quality Wordpress website on your own without all of the tech-talk. Compared to other complex Wordpress books we have the beginner and business owner in mind. The purpose of this book is to offer a comprehensive guide on setting up, designing and maintaining a high-quality Wordpress website for your business, idea, product or service. This book is for anyone who does not have the budget for a reputable digital marketing agency and requires that ever-important high-quality Internet presence.

Visual Marketing

Visual Marketing
Author: David Langton
Publisher: John Wiley & Sons
Total Pages: 474
Release: 2011-09-02
Genre: Business & Economics
ISBN: 111814368X
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Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

Building a Business Website with HubSpot CMS: How to Create a Website, Landing Page, or Blog for Marketing & Sales Growth

Building a Business Website with HubSpot CMS: How to Create a Website, Landing Page, or Blog for Marketing & Sales Growth
Author: Jacob Lett
Publisher: Bootstrap Creative
Total Pages: 45
Release: 2022-12-12
Genre: Computers
ISBN:
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Want to Create a Blog or Website for Your Business Marketing and Sales Strategy? I have been a part of many website redesign projects, which often take much time and can be expensive. If your company doesn’t have the skills in-house, you must spend time vetting service providers and setting up the contract with legal and accounting. Then you must spend time with discovery meetings, design meetings, strategy meetings, etc. Sometimes, this lengthy web development process is necessary, but what if you know what you want but don’t have the technical web development skills or time to create it? This is a Book on How to Create Your Own Website in Less Time and Complexity. And with No Code. I have seen business owners, marketers, and web designers build websites and landing pages in days or weeks using no-code page builders. There is a growing trend in website page builders like Webflow, Wix, Squarespace, WordPress, and HubSpot CMS. These platforms provide visual page editors and themes to dramatically increase the speed and simplicity of building a website. Instead of fussing about the web design before any content is written, you can use a theme close to what you need. After you add the content, you can hire a developer to make customizations to fine-tune your website, saving you considerable time and money. Questions I will help you answer in this book: What is a CMS content management system? How do I choose one? WordPress vs. Wix vs. HubSpot CMS - Which is the best free website builder? What about free web hosting? Why does my business need a website? How do you create templates and themes on HubSpot CMS? How to create a blog for your business? In this building a business website book, I will walk you through making a free website for your business. This will become a central component of your marketing plan and strategy. Book Chapters Introduction to How to Make a Business Website Choosing a Content Management System for Your Business HubSpot CMS vs. WordPress for building a website How to Create a Free Business Website with Hosting & SSL Security The Building Blocks of the Drag and Drop Website Page Builder Frequently Asked Questions Are You a Web Developer? Who This Website Design Book Is For Entrepreneurs who just created an LLC and need a website to start generating leads A freelancer or consultant who wants a website that is easy to build and maintain An existing business that wants to upgrade and modernize its website and make it mobile responsive Digital marketers or web developers testing out different CMS platforms for their inbound marketing strategy Just read the book Building a StoryBrand or Marketing Made Simple by Donald Miller and want to redesign your business website. Web designers, photographers, and artists looking for a website builder to host their online portfolio websites About the Author, Jake Lett I started building WordPress websites as a freelancer and saw how powerful a content management system could be for a non-technical user. Then about seven years ago, I worked at a company that used HubSpot. At first, it wasn't obvious because it was a whole new workflow and a new coding language HubL. But over time, I saw HubSpot CMS continually improve and how marketers loved using it. I could build smart templates and could adapt to the needs and challenges of a marketing team without having to leverage third-party plugins or custom PHP scripts. Buy this book now to learn how to create your business website using HubSpot CMS.

Create Web Content That Sells!

Create Web Content That Sells!
Author: Renee E. Kennedy
Publisher: Universal-Publishers
Total Pages: 164
Release: 2002
Genre: Business & Economics
ISBN: 9781581126266
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Are you ready to build an effective Web site that sells? One that brings in serious prospects? Then Create Web Content That Sells! is for you. It's a tutorial about writing effectively for Web visitors, creating a useable site structure, getting a marketing mind-set, and choosing practical graphics for your Web site.Whether your site sells wrenches to left-handed mechanics, offers landscaping services, or strives to cultivate loyalty in the hearts of your existing customers, the basic tenet of great Web content is universal: speak to your audience. And Create Web Content That Sells! shows you how to get down and dirty, one-to-one, with your audience, through writing, structure, and graphics.Small business people need every edge they can get, so we designed our marketing section to fit this need. Plus, anyone involved in content development will find the writing section extremely valuable.You've found the ideal book if you want a site that will: 1. Sell products. 2. Sell services. 3. Brand your product or business. 4. Improve your image. 5. Make every point clear and concise. 6. Publish your writing or art work.

The Quick-and-Easy Web Site

The Quick-and-Easy Web Site
Author: Paula Peters
Publisher: Simon and Schuster
Total Pages: 224
Release: 2008-05-01
Genre: Business & Economics
ISBN: 1440515409
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Forget the complicated instructions and baffling techspeak found in other guides, The Quick-and-Easy Web Site gives you straightforward instruction on how to build a Web page that really delivers. It's simple. It's fast. And it's certain to take your small business to the next level. Written for the small-business owner on the go, this book gets your Web site up and running in just one day. It walks you through the five easy steps that will get your company the Internet attention it deserves. Learn how to: Purchase your domain name Write powerful Web content Design your page's layout Find a Web host Publish your site Once your new site goes active, you'll attract new customers in no time. This fast and effective guide puts you and your company where you belong-on the Web! Paula Peters is the owner of Peters Writing Services, Inc., a firm that specializes in writing and designing marketing materials, including Web sites. She has written marketing materials for a variety of Fortune 500 companies across the globe and has published more than 50 articles, essays, and stories. The author of The Ultimate Marketing Toolkit, Peters also has taught thousands of entrepreneurs, leaders, and managers over the past 12 years.