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| Author | : Kristina Halvorson |
| Publisher | : New Riders |
| Total Pages | : 256 |
| Release | : 2012-02-28 |
| Genre | : Computers |
| ISBN | : 0132883244 |
Download Content Strategy for the Web Book in PDF, ePub and Kindle
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
| Author | : Lynda Felder |
| Publisher | : New Riders |
| Total Pages | : 192 |
| Release | : 2012 |
| Genre | : Computers |
| ISBN | : 0321794435 |
Download Writing for the Web Book in PDF, ePub and Kindle
Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.
| Author | : Deane Barker |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 530 |
| Release | : 2016-03-22 |
| Genre | : Computers |
| ISBN | : 1491908084 |
Download Web Content Management Book in PDF, ePub and Kindle
Looking to select a web content management system (CMS), but confused about the promises, terminology, and buzzwords? Do you want to understand content management without having to dive into the underlying programming? This book provides a clear, unbiased overview of the entire CMS ecosystem—from platforms to implementations—in a language- and platform-agnostic manner for project managers, executives, and new developers alike. Author Deane Barker, a CMS consultant with almost two decades of experience, helps you explore many different systems, technologies, and platforms. By the end of the book, you’ll have the knowledge necessary to make decisions about features, architectures, and implementation methods to ensure that your project solves the right problems. Learn what content is, how to compare different systems, and what the roles of a CMS team are Understand how a modern CMS models and aggregates content, coordinates workflow, and manages assets Explore the scope and structure of a CMS implementation project Learn the process and best practices for successfully running your CMS implementation Examine the practice of migrating web content, and learn how to work with an external CMS integrator
| Author | : Richard Sheffield |
| Publisher | : Richard Sheffield |
| Total Pages | : 212 |
| Release | : 2009 |
| Genre | : Computers |
| ISBN | : 1441482628 |
Download The Web Content Strategist's Bible Book in PDF, ePub and Kindle
Managing the creation and maintenance of the huge volume of Web content requires an understanding of not just Web writing, but of detailed, well-planned, realistic content development processes. Those practicing the new discipline of Web Content Strategy are being called upon to help Web development teams navigate this new editorial ecosystem where content not only has to be written, but also broken up into thousands of pieces that have to be reviewed, approved, re-purposed, edited for search engines, translated, localized, and generated using a new and complex set of tools and techniques. The Web Content Strategist's Bible explains how the practice of Web content strategy can be used to effectively manage the size, scope, and cost of content-heavy Web development projects. Presented in an easy, readable style, the book focuses on asking the right questions and gathering relevant information needed for efficient project planning and development.
| Author | : Janet Mizrahi |
| Publisher | : Business Expert Press |
| Total Pages | : 118 |
| Release | : 2013-08-28 |
| Genre | : Business & Economics |
| ISBN | : 1606496611 |
Download Web Content Book in PDF, ePub and Kindle
The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether you’re an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, you’ll need to know how to write for the web and address the unique environment of the digital world. This book will help you produce web content that generates results. Writing for the screen differs from writing for a printed page, and those who use the web to communicate in any genre—ads, articles, blogs, email blasts, newsletters, social media, or websites—must be aware of rhetorical considerations unique to writing for the web. This concise, easy-to-follow guide takes you through the underlying principles including web reader habits and the challenges of producing content across multi-platform formats. It also addresses web writing style and topics such as conciseness, tone, level of formality, and other writing techniques. Design as it pertains to the writer is also discussed. Finally, the book focuses on how to compose specific types of web content and provides useful “how to” guides covering the most commonly used genres.
| Author | : Gerry McGovern |
| Publisher | : A&C Black |
| Total Pages | : 225 |
| Release | : 2011-07-01 |
| Genre | : Business & Economics |
| ISBN | : 1408156768 |
Download Killer Web Content Book in PDF, ePub and Kindle
On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.
| Author | : Xueyan Tang |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 388 |
| Release | : 2006-01-17 |
| Genre | : Computers |
| ISBN | : 0387277277 |
Download Web Content Delivery Book in PDF, ePub and Kindle
The concept of content delivery (also known as content distribution) is be coming increasingly important due to rapidly growing demands for efficient distribution and fast access of information in the Internet. Content delivery is very broad and comprehensive in that the contents for distribution cover a wide range of types with significantly different characteristics and performance concerns, including HTML documents, images, multimedia streams, database tables, and dynamically generated contents. Moreover, to facilitate ubiqui tous information access, the network architectures and hardware devices also vary widely. They range from broadband wired/fixed networks to bandwid- constrained wireless/mobile networks, and from powerful workstations/PCs to personal digital assistants (PDAs) and cellular phones with limited processing and display capabilities. All these levels of diversity are introducing numerous challenges on content delivery technologies. It is desirable to deliver contents in their best quality based on the nature of the contents, network connections and client devices. This book aims at providing a snapshot of the state-of-the-art research and development activities on web content delivery and laying the foundations for future web applications. The book focuses on four main areas: (1) web con tent delivery; (2) dynamic web content; (3) streaming media delivery; and (4) ubiquitous web access. It consists of 17 chapters written by leading experts in the field. The book is designed for a professional audience including academic researchers and industrial practitioners who are interested in the most recent research and development activities on web content delivery.
| Author | : Gerry McGovern |
| Publisher | : A&C Black |
| Total Pages | : 225 |
| Release | : 2009-01-01 |
| Genre | : Business & Economics |
| ISBN | : 1408101882 |
Download Killer Web Content Book in PDF, ePub and Kindle
On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.
| Author | : Russell Nakano |
| Publisher | : Addison-Wesley Professional |
| Total Pages | : 240 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780201657821 |
Download Web Content Management Book in PDF, ePub and Kindle
How to develop, manage, maintain and deploy web content solutions across organisations of any size.
| Author | : Adam Wierzbicki |
| Publisher | : Springer |
| Total Pages | : 221 |
| Release | : 2018-06-27 |
| Genre | : Computers |
| ISBN | : 3319777947 |
Download Web Content Credibility Book in PDF, ePub and Kindle
This book introduces readers to Web content credibility evaluation and evaluation support. It highlights empirical research and establishes a solid foundation for future research by presenting methods of supporting credibility evaluation of online content, together with publicly available datasets for reproducible experimentation, such as the Web Content Credibility Corpus. The book is divided into six chapters. After a general introduction in Chapter 1, including a brief survey of credibility evaluation in the social sciences, Chapter 2 presents definitions of credibility and related concepts of truth and trust. Next, Chapter 3 details methods, algorithms and user interfaces for systems supporting Web content credibility evaluation. In turn, Chapter 4 takes a closer look at the credibility of social media, exemplified in sections on Twitter, Q&A systems, and Wikipedia, as well as fake news detection. In closing, Chapter 5 presents mathematical and simulation models of credibility evaluation, before a final round-up of the book is provided in Chapter 6. Overall, the book reviews and synthesizes the current state of the art in Web content credibility evaluation support and fake news detection. It provides researchers in academia and industry with both an incentive and a basis for future research and development of Web content credibility evaluation support services.
