Weaponized Marketing PDF Download
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| Author | : Lisa Merriam |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 169 |
| Release | : 2020-04-29 |
| Genre | : Political Science |
| ISBN | : 1538137550 |
Download Weaponized Marketing Book in PDF, ePub and Kindle
Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a “counter-narrative” and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach—radical for government—has a solid track record for businesses that built the world’s most successful brands.
| Author | : Daniel W. Drezner |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2021 |
| Genre | : Political Science |
| ISBN | : 9780815738374 |
Download The Uses and Abuses of Weaponized Interdependence Book in PDF, ePub and Kindle
How globalized information networks can be used for strategic advantage Until recently, globalization was viewed, on balance, as an inherently good thing that would benefit people and societies nearly everywhere. Now there is growing concern that some countries will use their position in globalized networks to gain undue influence over other societies through their dominance of information and financial networks, a concept known as "weaponized interdependence." In exploring the conditions under which China, Russia, and the United States might be expected to weaponize control of information and manipulate the global economy, the contributors to this volume challenge scholars and practitioners to think differently about foreign economic policy, national security, and statecraft for the twenty-first century. The book addresses such questions as: What areas of the global economy are most vulnerable to unilateral control of information and financial networks? How sustainable is the use of weaponized interdependence? What are the possible responses from targeted actors? And how sustainable is the open global economy if weaponized interdependence becomes a default tool for managing international relations?
| Author | : Peter Warren Singer |
| Publisher | : Eamon Dolan Books |
| Total Pages | : 421 |
| Release | : 2018 |
| Genre | : Computers |
| ISBN | : 1328695743 |
Download Likewar Book in PDF, ePub and Kindle
Social media has been weaponized, as state hackers and rogue terrorists have seized upon Twitter and Facebook to create chaos and destruction. This urgent report is required reading, from defense experts P.W. Singer and Emerson T. Brooking.
| Author | : Jay Conrad Levinson |
| Publisher | : Houghton Mifflin Harcourt |
| Total Pages | : 212 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : 9780395770191 |
Download Guerrilla Marketing Online Weapons Book in PDF, ePub and Kindle
As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Now, from the authors of Guerrilla Marketing Online comes Guerrilla Marketing Online Weapons--the 100 simplest, most efficient strategies for online marketing.
| Author | : Daniel W. Drezner |
| Publisher | : Brookings Institution Press |
| Total Pages | : 353 |
| Release | : 2021-03-02 |
| Genre | : Political Science |
| ISBN | : 0815738382 |
Download The Uses and Abuses of Weaponized Interdependence Book in PDF, ePub and Kindle
" How globalized information networks can be used for strategic advantage Until recently, globalization was viewed, on balance, as an inherently good thing that would benefit people and societies nearly everywhere.Now there is growing concern that some countries will use their position in globalized networks to gain undue influence over other societies through their dominance of information and financial networks, a concept known as “weaponized interdependence.” In exploring the conditions under which China, Russia, and the United States might be expected to weaponize control of information and manipulate the global economy, the contributors to this volume challenge scholars and practitioners to think differently about foreign economic policy, national security, and statecraft for the twenty-first century. The book addresses such questions as: What areas of the global economy are most vulnerable to unilateral control of informationand financial networks? How sustainable is the use of weaponized interdependence? What are the possible responses from targeted actors? And how sustainable is the open global economy if weaponized interdependence becomes a default tool for managing international relations? "
| Author | : Brian Michael Goss |
| Publisher | : Intersections in Communications and Culture |
| Total Pages | : 0 |
| Release | : 2019 |
| Genre | : Communication in politics |
| ISBN | : 9781433142598 |
Download The Rise of Weaponized Flak in the New Media Era Book in PDF, ePub and Kindle
This work presents the first book-length examination of flak as a form of political harassment, authored by a seasoned researcher on political discourse and mass media.
| Author | : Carissa Veliz |
| Publisher | : Melville House |
| Total Pages | : 304 |
| Release | : 2021-04-06 |
| Genre | : Social Science |
| ISBN | : 161219916X |
Download Privacy is Power Book in PDF, ePub and Kindle
An Economist Book of the Year Every minute of every day, our data is harvested and exploited… It is time to pull the plug on the surveillance economy. Governments and hundreds of corporations are spying on you, and everyone you know. They're not just selling your data. They're selling the power to influence you and decide for you. Even when you've explicitly asked them not to. Reclaiming privacy is the only way we can regain control of our lives and our societies. These governments and corporations have too much power, and their power stems from us--from our data. Privacy is as collective as it is personal, and it's time to take back control. Privacy Is Power tells you how to do exactly that. It calls for the end of the data economy and proposes concrete measures to bring that end about, offering practical solutions, both for policymakers and ordinary citizens.
| Author | : David Guggenheim |
| Publisher | : Hachette+ORM |
| Total Pages | : 344 |
| Release | : 2013-07-30 |
| Genre | : Fiction |
| ISBN | : 031619994X |
Download Weaponized Book in PDF, ePub and Kindle
A globe-spanning, wrong man thriller co-written by the screenwriter of the #1 film Safe House. Kyle West is a wanted man. Having fled the country to escape the false charges filed against himself and his former boss, billionaire government contractor Christopher Chandler, Kyle's hiding in Cambodia, living on borrowed time and finding more and more reasons to be paranoid. When a mysterious stranger named Julian Robinson walks into Kyle's favorite cafè and offers to swap passports with Kyle, Kyle can't believe his luck. Robinson looks so much like Kyle it's almost unreal, and seems in every way the yin to Kyle's yang: self-assured, charismatic and wealthy beyond measure. Traveling on business, Robinson needs Kyle's passport to get to Africa, where a lucrative deal awaits. Kyle needs Robinson's passport to safely flee Cambodia. The swap seems almost too good to be true. Unfortunately for Kyle, it is. This one decision plunges Kyle into a Pandora's Box of intrigue that threatens to swallow him whole. Suddenly he finds himself being pursued by Russian oligarchs, Chinese operatives, the CIA, and a beautiful woman trained to kill -- all because Robinson certainly isn't who he seemed. And time is running out for Kyle to discover who he is.
| Author | : Raymond J. Batvinis |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 355 |
| Release | : 2024-03-12 |
| Genre | : Political Science |
| ISBN | : 1538184915 |
Download Agent Link Book in PDF, ePub and Kindle
Agent Link: The Spy Erased from History examines the life of Willaim Wolfe Weisband. It tells the story of his KGB recruitment and working with codebreakers at the top-secret Army Security Agency. The book reveals his motivations for spying, the extent of America’s losses, how he was caught, and the consequences of his treachery.
| Author | : Ryan Shaffer |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 833 |
| Release | : 2023-02-06 |
| Genre | : Political Science |
| ISBN | : 1538159988 |
Download The Handbook of African Intelligence Cultures Book in PDF, ePub and Kindle
Bringing together a group of international scholars, The Handbook of African Intelligence Cultures provides the first review of intelligence cultures in every African country. It explores how intelligence cultures are influenced by a range of factors, including past and present societal, governmental and international dynamics. In doing so, the book examines the state’s role, civil society and foreign relations in shaping African countries’ intelligence norms, activities and oversight. It also explores the role intelligence services and cultures play in government and civil society.
