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We Know What You Want

We Know What You Want
Author: Martin Howard
Publisher:
Total Pages: 191
Release: 2005
Genre: Education
ISBN: 9781932857054

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In this handbook for locating the hidden sales messages that bombard us everyday, Martin Howard explains the new techniques that corporations are using to make subconscious approaches without your consent. It covers the five major zones where consumers are being confronted: in the retail shopping context, at major events and concerts, through information media, personal friendships, and your computer. Up until recently, there was a social contract that alerted consumers to advertising messages. They were clearly labeled, endorsements were obvious and certain areas were off-limits. That contract has been broken, and many corporations are resorting to underhanded methods to persuade. Our shopping centers, stadiums, telephones, friendships and editorials are all “fair game.” Marketing messages have crossed into the social sphere. We Know What You Wantpoints out dozens of examples of how these signals are being relayed and gives you the tools and techniques to decode these messages and make your own decisions. Inspired by the popular bookCoercionby Douglas Rushkoff, this book presents key ideas and case examples in a practical, easy-to-follow, illustrated format. Rushkoff himself contributes the Introduction.We Know What You Wanthas Rushkoff’s full support; he calls it “an entertaining yet McLuhanesque ‘Medium is the Message,’ filled with engaging graphics and provocative but easy-to-follow guidelines for maintaining autonomy in a world made of marketing.” Martin Howardhas spent over 15 years in the marketing field with over 10 of them in advertising agencies. While witnessing the decline of the traditional advertising agency, he became interested in emerging forms of communication and stumbled upon the writings of Marshall McLuhan and others, who charted the profound but underestimated impact of electronic media. Now a strong advocate for media literacy, his interest is in making these theories accessible to average consumers and students. He lives in Brisbane, Australia.


I Want You to Know We're Still Here

I Want You to Know We're Still Here
Author: Esther Safran Foer
Publisher: Crown
Total Pages: 272
Release: 2020-03-31
Genre: Biography & Autobiography
ISBN: 0525576002

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NATIONAL JEWISH BOOK AWARDS FINALIST • “Part personal quest, part testament, and all thoughtfully, compassionately written.”—The Washington Post “Esther Safran Foer is a force of nature: a leader of the Jewish people, the matriarch of America’s leading literary family, an eloquent defender of the proposition that memory matters. And now, a riveting memoirist.”—Jeffrey Goldberg, editor in chief of The Atlantic NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR Esther Safran Foer grew up in a home where the past was too terrible to speak of. The child of parents who were each the sole survivors of their respective families, for Esther the Holocaust loomed in the backdrop of daily life, felt but never discussed. The result was a childhood marked by painful silences and continued tragedy. Even as she built a successful career, married, and raised three children, Esther always felt herself searching. So when Esther’s mother casually mentions an astonishing revelation—that her father had a previous wife and daughter, both killed in the Holocaust—Esther resolves to find out who they were, and how her father survived. Armed with only a black-and-white photo and a hand-drawn map, she travels to Ukraine, determined to find the shtetl where her father hid during the war. What she finds reshapes her identity and gives her the opportunity to finally mourn. I Want You to Know We’re Still Here is the poignant and deeply moving story not only of Esther’s journey but of four generations living in the shadow of the Holocaust. They are four generations of survivors, storytellers, and memory keepers, determined not just to keep the past alive but to imbue the present with life and more life.


Designing Your Life

Designing Your Life
Author: Bill Burnett
Publisher: Knopf
Total Pages: 274
Release: 2016-09-20
Genre: Self-Help
ISBN: 110187533X

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#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.


So You Want to Talk About Race

So You Want to Talk About Race
Author: Ijeoma Oluo
Publisher: Seal Press
Total Pages: 214
Release: 2019-09-24
Genre: Social Science
ISBN: 1541619226

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In this #1 New York Times bestseller, Ijeoma Oluo offers a revelatory examination of race in America Protests against racial injustice and white supremacy have galvanized millions around the world. The stakes for transformative conversations about race could not be higher. Still, the task ahead seems daunting, and it’s hard to know where to start. How do you tell your boss her jokes are racist? Why did your sister-in-law hang up on you when you had questions about police reform? How do you explain white privilege to your white, privileged friend? In So You Want to Talk About Race, Ijeoma Oluo guides readers of all races through subjects ranging from police brutality and cultural appropriation to the model minority myth in an attempt to make the seemingly impossible possible: honest conversations about race, and about how racism infects every aspect of American life. "Simply put: Ijeoma Oluo is a necessary voice and intellectual for these times, and any time, truth be told." ―Phoebe Robinson, New York Times bestselling author of You Can't Touch My Hair


Hand to Hold

Hand to Hold
Author: JJ Heller
Publisher: WaterBrook
Total Pages: 41
Release: 2021-07-20
Genre: Juvenile Fiction
ISBN: 0593193253

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This heartwarming picture book reassures children that a parent’s love never lets go—based on the poignant lyrics of JJ Heller’s beloved lullaby “Hand to Hold.” “May the living light inside you be the compass as you go / May you always know you have my hand to hold.” With delightful illustrations and an engaging rhyme scheme, this book offers the promise of security and love every child’s heart longs to know. From skipping stones and counting stars to climbing trees and telling stories, every moment is wrapped snugly in the certain warmth of a parent’s presence and God’s blessing. With poignancy and joy, this bedtime read captures the unconditional love parents want their children to know but so often fail to express amid the chaos of daily life.


The First 20 Hours

The First 20 Hours
Author: Josh Kaufman
Publisher: Penguin
Total Pages: 288
Release: 2013-06-13
Genre: Self-Help
ISBN: 1101623047

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Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of prac­ticing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct com­plex skills, maximize productive practice, and remove common learning barriers. By complet­ing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the meth­ods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard key­board, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the sim­ple techniques he teaches: Define your target performance level: Fig­ure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcompo­nents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accu­rate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chain­saws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.


Find Your Why

Find Your Why
Author: Simon Sinek
Publisher: Penguin
Total Pages: 258
Release: 2017-09-05
Genre: Business & Economics
ISBN: 0143111728

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Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you. I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY. With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including: * What if my WHY sounds just like my competitor’s? * Can I have more than one WHY? * If my work doesn’t match my WHY, what should I do? * What if my team can’t agree on our WHY? Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues. Thank you for joining us as we work together to build a world in which more people start with WHY. Inspire on! -- Simon


Tell Me What You Want

Tell Me What You Want
Author: Charlotte Fox Weber
Publisher: Simon and Schuster
Total Pages: 320
Release: 2024-02-06
Genre: Psychology
ISBN: 1982170670

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"This inspiring and moving exploration of the twelve fundamental psychological needs we all share goes behind the closed doors of therapy to guide us in navigating our deepest longings"--


Pass it On

Pass it On
Author: Billy Goldfeder
Publisher: Fire Engineering Books
Total Pages: 456
Release: 2014-03-17
Genre: Technology & Engineering
ISBN: 1593703198

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For his first book, Chief Billy Goldfeder, a 40-year fire service veteran, solicited insights and pearls of wisdom from our country's greatest firefighters, fire officers and emergency responders. The stories that make up this unprecedented collection share many perspectives of the emergency service experience and offer invaluable, often hard-won, lessons learned. Every firefighter, from probie to veteran, can find something to take away from these factual, real-life, first-hand stories, which offer a range of emotions—from wit to heartache and basic common sense. Features: • Introductions by Billy Goldfeder to each chapter • Chapters written by a very diverse group of more than 80 well-known fire service veterans • Experiences of some of the best names in the fire service that most of us would not have the opportunity to learn from directly Chief Goldfeder is donating 100% of his royalties equally to the Chief Ray Downey Scholarship and the National Fallen Firefighters Foundation. Every contributor fully supported the benevolent mission of this book.


Humble & Kind

Humble & Kind
Author: Tim McGraw
Publisher: Hachette Books
Total Pages: 48
Release: 2016-05-24
Genre: Self-Help
ISBN: 0316545767

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What if practical inspiration could be as simple as an eye-opening, heartfelt song? From Grammy-winning star performer, husband, and father, Tim McGraw, comes a beautiful keepsake book, inspired by his uplifting hit, "Humble and Kind." Humble and Kind is the keepsake hardcover volume that combines the emotional power of Tim McGraw's uplifting #1 single and video "Humble and Kind" to elegant line illustrations in a gift book for all seasons. Inspired by McGraw's own life experience as his eldest child embarked on her college career, every parent and graduate can relate to Humble and Kind; with tender clarity, the words reinforce lessons for mindful, compassionate living. The song's pure poetry not only propelled the single up the charts, but its accompanying video-gorgeously produced with images courtesy of Oprah Winfrey's documentary "Belief" -has been viewed by tens of millions since its release, and inspired a community movement at stayhumbleandkind.com. Featuring an introduction from McGraw and an epilogue by the songwriter Lori McKenna, Humble and Kind is a deeply affecting call to action, and the perfect memento for millions of graduates, parents, and children across the continent.