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Voice and Tone Strategy

Voice and Tone Strategy
Author: John Caldwell
Publisher: XML Press
Total Pages: 105
Release: 2020-02-25
Genre: Business & Economics
ISBN: 1937434699

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Connections. We all want them. We seek them in our everyday lives, in our rel ationships with people, places and things. Emotion is at the heart of any meanin gful connection, and how we talk to each other taps into it. Our character, brou ght to life through our voice, is the most powerful tool we have to connect with people, especially when it comes to connecting on an emotional level. In the past, a transactional relationship with customers was sufficient. A simple experience that delivered a clear benefit, such as extra money in their pocket or the easy completion of a task, was all you needed to satisfy and retain existing customers. But times have changed. Today, more than ever, consumers gravitate toward—and increasingly, crave—meaningful experiences. This book focuses on the role of a voice and tone strategy as a part of a successful content strategy. Voice and Tone Strategy: Connecting with People through Content shows you how to create a voice and tone strategy that addresses customer needs and helps you build exceptional customer relationships.


Strategic Writing for UX

Strategic Writing for UX
Author: Torrey Podmajersky
Publisher: O'Reilly Media
Total Pages: 195
Release: 2019-06-12
Genre: Computers
ISBN: 1492049360

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When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear


Nicely Said

Nicely Said
Author: Nicole Fenton
Publisher: Pearson Education
Total Pages: 193
Release: 2014
Genre: Computers
ISBN: 0321988191

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"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.


Voice Lessons

Voice Lessons
Author: Nancy Dean
Publisher: Maupin House Publishing, Inc.
Total Pages: 164
Release: 2000
Genre: Education
ISBN: 0929895355

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Prepare your high school students for AP, IB, and other standardized tests that demand an understanding of the subtle elements that comprise an author's unique voice. Each of the 100 sharply focused, historically and culturally diverse passages from world literature targets a specific component of voice, presenting the elements in short, manageable exercises that function well as class openers. Includes teacher notes and discussion suggestions.


Tone of Voice and Mind

Tone of Voice and Mind
Author: Norman D. Cook
Publisher: John Benjamins Publishing
Total Pages: 308
Release: 2002-01-01
Genre: Language Arts & Disciplines
ISBN: 9789027251749

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Tone of Voice and Mind is a synthesis of findings from neurophysiology (how neurons produce subjective feeling), neuropsychology (how the human cerebral hemispheres undertake complementary information-processing), intonation studies (how the emotions are encoded in the tone of voice), and music perception (how human beings hear and feel harmony). The focus is on the psychological characteristics that distinguish us from other primate species. At a neuronal level, we are just another mammalian species, but the functional specialization of the human cerebral hemispheres has resulted in three outstanding, uniquely-human talents: language, tool-usage and music. To understand how the human brain coordinates those behaviors is to understand who we are. (Series B)


40 Day Tone of Voice Tone Down

40 Day Tone of Voice Tone Down
Author: Charlotte Avery
Publisher:
Total Pages:
Release: 2016-06-01
Genre:
ISBN: 9780981994116

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The Yahoo! Style Guide

The Yahoo! Style Guide
Author: Chris Barr
Publisher: St. Martin's Griffin
Total Pages: 528
Release: 2010-07-06
Genre: Language Arts & Disciplines
ISBN: 9781429922166

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WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.


Emotional Design

Emotional Design
Author: Don Norman
Publisher: Basic Books
Total Pages: 276
Release: 2007-03-20
Genre: Design
ISBN: 0465004172

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Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.


Voice Power

Voice Power
Author: Renee Grant-Williams
Publisher: AMACOM Div American Mgmt Assn
Total Pages: 228
Release: 2018
Genre:
ISBN: 9780814415153

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Ever wonder what makes us buy from a certain salesperson or prefer one TV news announcer over another? In each case, a human voice is subtly captivating our ear and commanding our attention. Now celebrity voice coach Renee Grant-Williams reveals the trade secrets behind those persuasive voices and shows readers how to apply positive vocal techniques to business and personal situations. Much more than a guide to proper breathing or voice projection, this is a life-altering ""owner's manual"" to unleashing and directing the powers of communication within one's speaking voice. By exploring the rich connections between singing and speaking, Grant-Williams helps readers: Evaluate their ""VoicePower"" quotients Literally breathe new life into their voices Tap the amazing power of consonants?and silence Deliver sales pitches virtually guaranteed to sell Turn a voice mail message (incoming or outgoing) into a personal calling card Become more confident, persuasive presenters and public speakers.


Your Body, Your Voice

Your Body, Your Voice
Author: Theodore Dimon, Jr.
Publisher: North Atlantic Books
Total Pages: 185
Release: 2022-05-24
Genre: Music
ISBN: 1623177898

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This comprehensive, illustrated guide to vocal training focuses on the body as a whole—refuting traditional methods and offering invaluable holistic replacements. “Mystery turned into purest common sense. Indispensable.” —Alan Rickman, actor In this innovative book, Theodore Dimon, EdD, shows how each part of the vocal organ (breathing, larynx, throat, and so on) works as part of a larger musculoskeletal system that is often interfered with, and how identifying this larger system and understanding in a practical way how it works allows a person to train and improve the voice, whether speaking or singing. Traditional vocal training methods, says Dimon, cannot be effective without restoring the functioning of the musculature that supports the voice. Enhanced with over 50 detailed full-color illustrations, the book discusses the fallacy of traditional breathing exercises and explains that the key to efficient breathing lies in the expansive support of the trunk and rib cage. Investigating the elements needed to produce a strong supported tone, Dimon describes the importance of voice “placement,” or directing the sound to a part of the body in order to produce a fully rounded, resonant tone. He identifies harmful patterns of speech and singing, and offers helpful methods for reestablishing the natural function of the vocal mechanism. Individual chapters cover elements of the whispered “ah,” producing a pure sung tone, vocal registers, the suspensory muscles of the larynx, and more.