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Viral Discourse

Viral Discourse
Author: Rodney H. Jones
Publisher: Cambridge University Press
Total Pages: 78
Release: 2021-03-11
Genre: Language Arts & Disciplines
ISBN: 1108988849

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This Element consists of ten short pieces written by prominent discourse analysts in the midst of the COVID-19 pandemic. Each piece focuses on a different aspect of the pandemic, from the debate over wearing face masks to the metaphors used by politicians and journalists in different countries to talk about the virus. Each of the pieces also makes use of a different approach to analysing discourse (e.g. Critical Discourse Analysis, Genre Analysis, Corpus Assisted Discourse Analysis) and demonstrates how that approach can be applied to a small set of data. The aim of the Element is to show how the range of tools available to discourse analysts can be brought to bear on a pressing, 'real-world' problem, and how discourse analysis can contribute to formulating 'real-world' solutions to the problem.


Viral Language

Viral Language
Author: Luke C. Collins
Publisher: Taylor & Francis
Total Pages: 210
Release: 2023-09-29
Genre: Language Arts & Disciplines
ISBN: 1000961869

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Viral Language considers a range of different types of public communication and their discussion of the Covid-19 pandemic as a way to investigate health communication. The authors introduce and apply a range of approaches informed by linguistic theory to investigate experiences of the pandemic across a variety of public contexts. In doing so, they demonstrate how experiences of health and illness can be shaped by political messaging, scientific research, news articles and advertising. Through a series of case studies of Covid-related texts, the authors consider aspects of language instruction, information and innovation, showcasing the breadth of topics that can be studied as part of health communication. Furthermore, each case study provides practical guidance on how to carry out investigations using social media texts, how to analyse metaphor, how to track language innovation and how to work with text and images. Viral Language is critical reading for postgraduate and upper undergraduate students of applied linguistics and health communication.


Current Approaches to Metaphor Analysis in Discourse

Current Approaches to Metaphor Analysis in Discourse
Author: Ignasi Navarro i Ferrando
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 250
Release: 2019-09-02
Genre: Language Arts & Disciplines
ISBN: 3110625970

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This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly different trends stemming from CMT. Whereas discrepancies between communicative and conceptual perspectives might seem irredeemable, the book emphasizes and claims that the background framework of CMT provides a solid foundation for collaboration and mutual influence. Consequently, the analysis of metaphor usage in context may provide insights for cognitive modelling proposals. The analysis of cognitive configuration of conceptual domains may, in turn, illuminate our understanding of communicative decisions in discourse. The integration of multimodal metaphor analysis puts forward the idea that diverse modal manifestations of metaphor reveal the symbiosis between communicative and cognitive stances. The various subject areas and methodologies illuminate the scene of current research in the field. The poignant contributions open far reaching avenues into the realm of human thought and discourse.


Handbook of Political Discourse

Handbook of Political Discourse
Author: Piotr Cap
Publisher: Edward Elgar Publishing
Total Pages: 397
Release: 2023-02-14
Genre: Political Science
ISBN: 1800373570

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Synthesising diverse research avenues for politics, discourse, and political discourse, this cutting-edge Handbook examines the formative traditions, current theoretical and methodological landscape, and genres and domains over which political discourse extends.


Pandemic and Crisis Discourse

Pandemic and Crisis Discourse
Author: Andreas Musolff
Publisher: Bloomsbury Publishing
Total Pages: 512
Release: 2022-02-10
Genre: Language Arts & Disciplines
ISBN: 135023270X

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The COVID-19 pandemic has led to a host of critical reflections about discourse practises dealing with public health issues. Situating crisis communication at the centre of societal and political debates about responses to the pandemic, this volume analyses the discursive strategies used in a variety of settings. Exploring how crisis discourse has become a part of managing the public health crisis itself, this book focuses on the communicative tasks and challenges for both speakers and their public audiences in seven areas: - establishment of discursive and political authority - official governmental and expert communication to the public - public understanding of government communication - legitimation of public health management as a 'war' - judging and blaming a collective other - cross-national comparison and rivalry - empathy and encouragement Covering global discourses from Asia, Europe, the Middle East, North and South America, and New Zealand, chapters use corpus-based data to cast light on these issues from a variety of languages. With crisis discourse already the object of fierce national and international debates about the appropriateness of specific communicative styles, information management and 'verbal hygiene', Pandemic and Crisis Discourse offers an authoritative intervention from language experts.


Visualizing Digital Discourse

Visualizing Digital Discourse
Author: Crispin Thurlow
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 303
Release: 2020-02-10
Genre: Language Arts & Disciplines
ISBN: 1501510185

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The first dedicated volume of its kind, Visualizing Digital Discourse brings together sociolinguists and discourse analysts examining the role of visual communication in digital media. The volume showcases work from leading, established and emerging scholars from across Europe, covering a diverse range of digital media platforms such as messaging, video-chat, gaming and wikis; visual modalities such as emojis, video and layout; methodologies like discourse analysis, ethnography and conversation analysis; as well as data from different languages. With an opening chapter by Rodney Jones, the volume is organized into three parts: Besides Words and Writing, The Social Life of Images, and Designing Multimodal Texts. From the perspective of these broad domains, chapters tackle some of the major ideological, interactional and institutional implications of visuality for digital discourse studies. The first part, beginning with a co-authored chapter by Crispin Thurlow, focuses on micro-level visual practices and their macro-level framing – all with particular regard for emojis. The second part, beginning with a chapter from Sirpa Leppänen, examines the ways visual resources are used for managing personal relations, and the wider cultural politics of visual representation in these practices. The third part, beginning with a chapter by Hartmut Stöckl, considers organizational contexts where users deploy visual resources for more transactional, often commercial ends.


The Routledge Handbook of Discourse Analysis

The Routledge Handbook of Discourse Analysis
Author: Michael Handford
Publisher: Taylor & Francis
Total Pages: 865
Release: 2023-05-15
Genre: Language Arts & Disciplines
ISBN: 1000860876

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The Routledge Handbook of Discourse Analysis covers the major approaches to discourse analysis from critical discourse analysis to multimodal discourse analysis and their applications in key educational and institutional settings. The handbook is divided into eight sections: Approaches to Discourse Analysis, Gender, Race and Sexualities, Narrativity and Discourse, Genre and Register, Spoken Discourse, Social Media and Online Discourse, Educational Applications and Institutional Applications. The chapters are written by a wide range of contributors from around the world, each a leading researcher in their respective field. With a focus on the application of discourse analysis to real-life problems, the contributors introduce the reader to a topic and analyse authentic data. This fully revised second edition includes new sections on Gender, Race and Sexualities, Narrativity and Discourse, Genre and Register, Spoken Discourse, Social Media and Online Discourse and nine new chapters on topics such as digital communication and public policy and political discourse. This volume is vital reading for all students and researchers of discourse analysis in linguistics, applied linguistics, communication and cultural studies, social psychology and anthropology.


Security, Ethnography and Discourse

Security, Ethnography and Discourse
Author: Emma Mc Cluskey
Publisher: Routledge
Total Pages: 169
Release: 2021-12-24
Genre: Political Science
ISBN: 1000516857

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This interdisciplinary book analyses different contexts where security concerns have an impact on institutional or everyday practices and routines in the lives of ordinary people. Creating a dialogue between the fields of International Relations, Peace and Conflict Studies, Sociolinguistics, Education and Anthropology, this book addresses core themes associated with conflict and security – peacebuilding, refugee settlement, nationalism, surveillance and sousveillance – and examines them as they manifest in everyday spaces and practices. Seven empirical studies are presented that bring ethnographic and/or close-up interactional lenses to practices of security in schools, refugee centres, care homes, city streets and roadsides. Drawing on fieldwork and data from Cyprus, Bosnia-Herzegovina, Sweden, Germany and the US, the chapters explore what notions of suspicion, peace, conflict and threat mean and how they are manifested in people’s lived experiences. This book will be of much interest to students of Critical Security Studies, Anthropology, Sociology, Sociolinguistics and International Relations in general.


Professional Discourse across Medicine, Law, and Other Disciplines

Professional Discourse across Medicine, Law, and Other Disciplines
Author: Girolamo Tessuto
Publisher: Cambridge Scholars Publishing
Total Pages: 383
Release: 2023-04-03
Genre: Language Arts & Disciplines
ISBN: 1527594726

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This volume provides a stage for an extensive exploration of the interface between medicine, law and other disciplines or professions. It offers the reader opportunities to understand how this integrative, interactive interdisciplinary process can be examined through the lenses of language, discourse and communication. Contributions cover cross-wise issues raised by paradigmatic cases of bioethics and law, nursing ethics and law, pharmacy ethics and law, bioethics and religion, risk management and ethics, social inclusion and bioethics, and environmental ethics.


Post-AIDS Discourse in Health Communication

Post-AIDS Discourse in Health Communication
Author: Ambar Basu
Publisher: Routledge
Total Pages: 278
Release: 2021-12-14
Genre: Social Science
ISBN: 1000510611

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This book examines the discourse of a "post-AIDS" culture, and the medical-discursive shift from crisis and death to survival and living. Contributions from a diverse group of international scholars interrogate and engage with the cultural, social, political, scientific, historical, global, and local consumptions of the term "post-AIDS" from the perspective of meaning-making on health, illness, and well-being. The chapters critique and connect meanings of "post-AIDS" to topics such as neoliberalism; race, gender, and advocacy; disclosure; relationships and intimacy; stigma and structural violence; family and community; migration; work; survival; normativity; NGOs, transnational organizations; aging and end-of-life care; the politics of ART and PrEP; mental illness; campaigns; social media; and religion. Using a range of methodological tools, the scholarship herein asks how "post-AIDS" or the "End of the Epidemic" is communicated and made sense of in everyday discourse, what current meanings are circulated and consumed on and around HIV and AIDS, and provides thorough commentary and critique of a "post-AIDS" time. This book will be an essential read for scholars and students of health communication, sociology of health and illness, medical humanities, political science, and medical anthropology, as well as for policy makers and activists.