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Verse by the Side of the Road

Verse by the Side of the Road
Author: Frank Rowsome, Jr.
Publisher: Penguin
Total Pages: 129
Release: 1979-09-01
Genre: Business & Economics
ISBN: 0452267625

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"In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever.”—1977 Minnesota Almanac The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book. “Rowsome’s volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times.”—Bov Swift, Knight News Service


Verse by the Side of the Road

Verse by the Side of the Road
Author: Frank Rowsome, Jr.
Publisher: Penguin
Total Pages: 129
Release: 1979-09-01
Genre: Business & Economics
ISBN: 0452267625

Download Verse by the Side of the Road Book in PDF, ePub and Kindle

"In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever.”—1977 Minnesota Almanac The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book. “Rowsome’s volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times.”—Bov Swift, Knight News Service


The Verse by the Side of the Road

The Verse by the Side of the Road
Author: Frank Rowsome
Publisher: Penguin (Non-Classics)
Total Pages: 136
Release: 1979-09
Genre: Fiction
ISBN: 9780828903516

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Street Verse

Street Verse
Author: Michael Silverstein
Publisher: DIANE Publishing
Total Pages: 144
Release: 2003
Genre: Poetry
ISBN: 9780756730512

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What would famous poets such as Emily Dickinson, Dylan Thomas, Henry Wadsworth Longfellow, Lewis Carroll, & William Shakespeare say about economic topics such as options trading, Enron, a sinking U.S. dollar, & CEO compensation packages? Silverstein rewrote some of the greatest verse of great poets past in a way that gives these dead masters the posthumous opportunity to comment on contemporary financial market shenanigans. The upshot is the present collection. Chapters: market machinations, labor & mgmt., market fear & loathing, investing tips in verse, tax angst, the Fed. Reserve & its instruments, the players & their games, financial market haiku, currencies, & Shakespeare on Wall Street. Illustrated.


Everyday Reading

Everyday Reading
Author: Mike Chasar
Publisher: Columbia University Press
Total Pages: 321
Release: 2012-11-13
Genre: Literary Criticism
ISBN: 0231530773

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Exploring poetry scrapbooks, old-time radio show recordings, advertising verse, corporate archives, and Hallmark greeting cards, among other unconventional sources, Mike Chasar casts American poetry as an everyday phenomenon consumed and created by a vast range of readers. He shows how American poetry in the first half of the twentieth century and its reception helped set the stage for the dynamics of popular culture and mass media today. Poetry was then part and parcel of American popular culture, spreading rapidly as the consumer economy expanded and companies exploited its profit-making potential. Poetry also offered ordinary Americans creative, emotional, political, and intellectual modes of expression, whether through scrapbooking, participation in radio programs, or poetry contests. Reenvisioning the uses of twentieth-century poetry, Chasar provides a richer understanding of the innovations of modernist and avant-garde poets and the American reading public's sophisticated powers of feeling and perception.