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| Author | : Kate Marek |
| Publisher | : American Library Association |
| Total Pages | : 58 |
| Release | : 2011-12 |
| Genre | : Business & Economics |
| ISBN | : 0838958338 |
Download Using Web Analytics in the Library Book in PDF, ePub and Kindle
Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources.
| Author | : Manoj Kumar Dwivedi |
| Publisher | : Society Publishing |
| Total Pages | : |
| Release | : 2020-11 |
| Genre | : |
| ISBN | : 9781774077184 |
Download Using Web Analytics in the Library Book in PDF, ePub and Kindle
In the era of information communication technology, computers were used for the day-to-day housekeeping of the library, saving the time of end-users. The web analytics or web metrics tool is important to provide information on the website and its results. A web analytics tool can provide a better sense of the user activity of visitors to the website. Traffic on site can make or break the performance of online business or organization. The aim of this book is to discuss and examines the web analytics methods used by library professionals to calculate statistics on their library websites. This seeks to explain things in a way that can be interpreted by various applications and web services. The book also signifies big data tools and their impact on libraries.
| Author | : Anindita Paul |
| Publisher | : |
| Total Pages | : 208 |
| Release | : 2009 |
| Genre | : Academic libraries |
| ISBN | : |
Download The Use of Web Analytics on an Academic Library Website Book in PDF, ePub and Kindle
Academic libraries need to evaluate their electronic services in order to ensure their users' satisfaction. Libraries have been using evidence based evaluation traditionally. These practices have their limitations as they are time consuming and rely on outdated literature. Human Information Behavior studies offer a rich literature of users' behavior that could provide evidence of usage; nevertheless HIB studies are centered on smaller sample and hence lack generalization. Web analytics can address the gap in library service evaluation and HIB studies by providing quick access to aggregate information on real users' data collected unobtrusively. This study was conducted in an academic library setting. Two topics on the use of analytics for library decision-making and generalizing in HIB studies were addressed. The Library's web usability group was interviewed and their Google Analytics data were reviewed. Qualitative analyses were conducted on data obtained from the interview and Google analytics. There were concrete findings on the use of web analytics for Library decision-making that indicated its utility for enhancing the Library's online services and for improving navigation. However, there were noteworthy factors that could affect decision-making indirectly - the respondents' curiosity of users' behavior, the Library management practices, could influence decision-making in the Library along the way. Visitor trending data in Google Analytics further provided important aspects of the online users' behavior. Graphs indicated irregular patterns in users' behavior over a period of a semester. Further instances illustrated the differences in users behavior were based on their choice of sources. Visitors' technology preferences indicated factors that could influence users' information seeking. Finally, analytics can provide information on the Library's primary resources used.
| Author | : Bernard J. Jansen |
| Publisher | : Morgan & Claypool Publishers |
| Total Pages | : 117 |
| Release | : 2009 |
| Genre | : Computers |
| ISBN | : 1598298518 |
Download Understanding User-Web Interactions Via Web Analytics Book in PDF, ePub and Kindle
This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user-Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References
| Author | : Ben Showers |
| Publisher | : Facet Publishing |
| Total Pages | : 209 |
| Release | : 2015-04-30 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1856049655 |
Download Library Analytics and Metrics Book in PDF, ePub and Kindle
This book will inform and inspire librarians, archivists, curators and technologists to make better use of data to help inform decision-making, the development of new services and the improvement of the user experience. With the wealth of data available to library and cultural heritage institutions, analytics are the key to understanding their users and improving the systems and services they offer. Using case studies to provide real-life examples of current developments and services, and packed full of practical advice and guidance for libraries looking to realize the value of their data, this will be an essential guide for librarians and information professionals. Library Analytics and Metrics brings together a group of internationally recognized experts to explore some of the key issues in the exploitation of data analytics and metrics in the library and cultural heritage sectors, including: The role of data in helping inform collections management and strategy Approaches to collecting, analyzing and utilizing data Using analytics to develop new services and improve the user experience Using ethnographic methodologies to better understand user behaviours The opportunities of library data as ‘big data’ The role of ‘small data’ in delivering meaningful interventions for users Practical advice on managing the risks and ethics of data analytics How analytics can help uncover new types of impact and value for institutions and organizations. Readership: This book will be an invaluable resource for librarians and library directors interested in developing a data-driven approach to their service provision and decision making; students on library and information science courses; and managers and practitioners in other cultural heritage sectors such as museums, archives and galleries.
| Author | : Tabatha Farney |
| Publisher | : American Library Association |
| Total Pages | : 236 |
| Release | : 2014-01-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1555709559 |
Download Web Analytics Strategies for Information Professionals Book in PDF, ePub and Kindle
Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms.
| Author | : David Stuart |
| Publisher | : Facet Publishing |
| Total Pages | : 209 |
| Release | : 2014-01-02 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1856048748 |
Download Web Metrics for Library and Information Professionals Book in PDF, ePub and Kindle
A practical guide to using web metrics to measure impact and demonstrate value. The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and websites to more traditional research outputs. This book is a clear guide for library and information professionals as to what web metrics are available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. Key topics covered include: • Introduction to web metrics • Bibliometrics, webometrics and web metrics • Data collection tools • Evaluating impact on the web • Evaluating social media impact • Investigating relationships between actors • Exploring traditional publications in a new environment • Web metrics and the web of data • The future of web metrics and the library and information professional. Readership: This book will provide a practical introduction to web metrics for a wide range of library and information professionals, from the bibliometrician wanting to demonstrate the wider impact of a researcher’s work than can be demonstrated through traditional citations databases, to the reference librarian wanting to measure how successfully they are engaging with their users on Twitter. It will be a valuable tool for anyone who wants to not only understand the impact of content, but demonstrate this impact to others within the organization and beyond.
| Author | : Bernard J. Jansen |
| Publisher | : Springer Nature |
| Total Pages | : 101 |
| Release | : 2022-06-01 |
| Genre | : Computers |
| ISBN | : 3031022645 |
Download Understanding User-Web Interactions via Web Analytics Book in PDF, ePub and Kindle
This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user–Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References
| Author | : Tabatha Farney |
| Publisher | : American Library Association |
| Total Pages | : 186 |
| Release | : 2017-10-31 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0838916856 |
Download Using Digital Analytics for Smart Assessment Book in PDF, ePub and Kindle
Focusing on digital analytics principles and concepts, this book walks you through the many tools available, including step-by-step examples for typical library needs.
| Author | : Sakae Yamamoto |
| Publisher | : Springer |
| Total Pages | : 675 |
| Release | : 2014-06-06 |
| Genre | : Computers |
| ISBN | : 3319078631 |
Download Human Interface and the Management of Information. Information and Knowledge in Applications and Services Book in PDF, ePub and Kindle
The two-volume set LNCS 8521 and 8522 constitutes the refereed proceedings of the Human Interface and the Management of Information thematic track, held as part of the 16th International Conference on Human-Computer Interaction, HCII 2014, held in Heraklion, Greece, in June 2014, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences were carefully reviewed and selected from 4766 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. This volume contains papers addressing the following major topics: e-learning and e-education; decision support; information and interaction in aviation and transport; safety, security and reliability; communication, expression and emotions; art, culture and creativity; information and knowledge in business and society.
