Using Choice Modeling To Supercharge Your Business PDF Download
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| Author | : Chris Diener |
| Publisher | : |
| Total Pages | : 198 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : |
Download Using Choice Modeling to Supercharge Your Business Book in PDF, ePub and Kindle
Choice modeling (sometimes called choice-based conjoint analysis or discrete conjoint analysis) isn't for everyone, but its wide range of applications can help many companies optimize their new products or existing product lines. It allows firms to increase competitiveness and profitability and can provide ROI analysis of marketing decisions before you finalize them. It tells you what kinds of trade-offs your customers may be willing to make and helps analyze those trade-offs.Diener stresses that choice modeling more closely represents the actual decisions that customers make when they are considering purchases, especially of big-ticket items. His step-by-step analysis of the choice modeling process helps uninitiated marketers decide whether a choice modeling project is appropriate for their situation, helps managers explain it to their clients and colleagues, and helps marketing executives unlock the potential of their market research investment.This book will help executives understand the strategic power of market research. It will help managers explain the value and accuracy of choice modeling (or choice-based conjoint analysis) to their colleagues. And, it will give research salespeople confidence in explaining choice modeling to their potential clients.As competition heats up among both domestic and global companies, it is critical to know as much as possible about what will cause customers to choose your products and services and stay loyal to you. Choice modeling will help.
| Author | : Robert J. Kaden |
| Publisher | : SAGE Publications |
| Total Pages | : 505 |
| Release | : 2011-11-09 |
| Genre | : Business & Economics |
| ISBN | : 1452285780 |
Download Leading Edge Marketing Research Book in PDF, ePub and Kindle
This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The authors offer rich, new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.
| Author | : Vithala R. Rao |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 401 |
| Release | : 2014-02-20 |
| Genre | : Business & Economics |
| ISBN | : 3540877533 |
Download Applied Conjoint Analysis Book in PDF, ePub and Kindle
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.
| Author | : |
| Publisher | : |
| Total Pages | : 1182 |
| Release | : 2008 |
| Genre | : Marketing research |
| ISBN | : |
Download Quirk's Marketing Research Review Book in PDF, ePub and Kindle
| Author | : Ian R McLaren |
| Publisher | : Crown House Publishing |
| Total Pages | : 166 |
| Release | : 1999-05-18 |
| Genre | : Psychology |
| ISBN | : 1845904966 |
Download Communication Excellence Book in PDF, ePub and Kindle
This ten-lesson course will transform you into an excellent communicator. Providing invaluable training in key NLP-based methods, it will increase your ability to: manage; market; sell; influence; inspire; innovate. " ... a wealth of good ideas ..." Judith E. Pearson PhD, Psychotherapist and Certifi ed NLP Trainer/Practitioner
| Author | : Sandeep R. Chandukala |
| Publisher | : Now Publishers Inc |
| Total Pages | : 100 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 1601981643 |
Download Choice Models in Marketing Book in PDF, ePub and Kindle
Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.
| Author | : Tom Asacker |
| Publisher | : Paramount Market Publishing |
| Total Pages | : 196 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : |
Download A Little Less Conversation Book in PDF, ePub and Kindle
In this superbly readable and deceptively simple book, branding expert Tom Asacker explains precisely how today's successful brands are different from others, much different!You'll finally realize why branding as media-based, image-making, and persuasive communication is rapidly losing its effectiveness, and why customers have tuned out the irrelevant chatter of dispassionate messaging and uninspired employees.Written by one of the leading names in the new marketing revolution, this pioneering book will inspire entrepreneurs of all stripes, shake the sleep out of an organization, and renew a focus on creating the kind of value that customers are happy to choose, talk about, and make an integral part of their busy lives.
| Author | : Caspar G. Chorus |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 60 |
| Release | : 2012-04-07 |
| Genre | : Business & Economics |
| ISBN | : 3642291503 |
Download Random Regret-based Discrete Choice Modeling Book in PDF, ePub and Kindle
This tutorial presents a hands-on introduction to a new discrete choice modeling approach based on the behavioral notion of regret-minimization. This so-called Random Regret Minimization-approach (RRM) forms a counterpart of the Random Utility Maximization-approach (RUM) to discrete choice modeling, which has for decades dominated the field of choice modeling and adjacent fields such as transportation, marketing and environmental economics. Being as parsimonious as conventional RUM-models and compatible with popular software packages, the RRM-approach provides an alternative and appealing account of choice behavior. Rather than providing highly technical discussions as usually encountered in scholarly journals, this tutorial aims to allow readers to explore the RRM-approach and its potential and limitations hands-on and based on a detailed discussion of examples. This tutorial is written for students, scholars and practitioners who have a basic background in choice modeling in general and RUM-modeling in particular. It has been taken care of that all concepts and results should be clear to readers that do not have an advanced knowledge of econometrics.
| Author | : Jamie Turner |
| Publisher | : Pearson Education |
| Total Pages | : 854 |
| Release | : 2011-01-04 |
| Genre | : Business & Economics |
| ISBN | : 0132696436 |
Download Supercharge Your Social Media Strategies (Collection) Book in PDF, ePub and Kindle
3 expert guides to profiting from the latest social and mobile marketing tools and platforms! Master powerful, real-world techniques for using social media to grow sales, revenues, and profits! Plan and implement a social media roadmap that makes sense for your company… choose the right social and mobile platforms, and carefully nurture your presence… discover brand-new “Web 3.0” channels, drive maximum value from those that work, and avoid those that don’t! From world-renowned leaders and experts, including Jamie Turner, Dr. Reshma Shah, Rawn Shah, and Michael Tasner
| Author | : Satya Prakash Yadav |
| Publisher | : CRC Press |
| Total Pages | : 272 |
| Release | : 2020-12-18 |
| Genre | : Technology & Engineering |
| ISBN | : 1000262111 |
Download Distributed Artificial Intelligence Book in PDF, ePub and Kindle
Distributed Artificial Intelligence (DAI) came to existence as an approach for solving complex learning, planning, and decision-making problems. When we talk about decision making, there may be some meta-heuristic methods where the problem solving may resemble like operation research. But exactly, it is not related completely to management research. The text examines representing and using organizational knowledge in DAI systems, dynamics of computational ecosystems, and communication-free interactions among rational agents. This publication takes a look at conflict-resolution strategies for nonhierarchical distributed agents, constraint-directed negotiation of resource allocations, and plans for multiple agents. Topics included plan verification, generation, and execution, negotiation operators, representation, network management problem, and conflict-resolution paradigms. The manuscript elaborates on negotiating task decomposition and allocation using partial global planning and mechanisms for assessing nonlocal impact of local decisions in distributed planning. The book will attract researchers and practitioners who are working in management and computer science, and industry persons in need of a beginner to advanced understanding of the basic and advanced concepts.
