Urban Events Place Branding And Promotion PDF Download
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| Author | : Waldemar Cudny |
| Publisher | : Routledge |
| Total Pages | : 208 |
| Release | : 2019-10-01 |
| Genre | : Business & Economics |
| ISBN | : 0429756216 |
Download Urban Events, Place Branding and Promotion Book in PDF, ePub and Kindle
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research directions.
| Author | : Waldemar Cudny |
| Publisher | : Routledge |
| Total Pages | : 140 |
| Release | : 2021-08-19 |
| Genre | : Business & Economics |
| ISBN | : 1000430472 |
Download Place Event Marketing in the Asia Pacific Region Book in PDF, ePub and Kindle
This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region’s soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies.
| Author | : Torre, André |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 320 |
| Release | : 2022-01-11 |
| Genre | : Business & Economics |
| ISBN | : 1839109254 |
Download A Research Agenda for Event Impacts Book in PDF, ePub and Kindle
Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess events, looking at who benefits from hosting them, and focusing on issues surrounding sustainability, the need to define legacies, and the need to extend regeneration efforts to secure economic and socially sustainable futures.
| Author | : Waldemar Cudny |
| Publisher | : Routledge |
| Total Pages | : 185 |
| Release | : 2019 |
| Genre | : Architecture |
| ISBN | : 9781351041942 |
Download City Branding and Promotion Book in PDF, ePub and Kindle
This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.
| Author | : K. Dinnie |
| Publisher | : Springer |
| Total Pages | : 239 |
| Release | : 2010-12-03 |
| Genre | : Business & Economics |
| ISBN | : 0230294790 |
Download City Branding Book in PDF, ePub and Kindle
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
| Author | : Mihalis Kavaratzis |
| Publisher | : Springer |
| Total Pages | : 248 |
| Release | : 2014-11-25 |
| Genre | : Business & Economics |
| ISBN | : 3319124242 |
Download Rethinking Place Branding Book in PDF, ePub and Kindle
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.
| Author | : Alberto Vanolo |
| Publisher | : Taylor & Francis |
| Total Pages | : 208 |
| Release | : 2017-02-03 |
| Genre | : Architecture |
| ISBN | : 131733776X |
Download City Branding Book in PDF, ePub and Kindle
Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.
| Author | : Waldemar Cudny |
| Publisher | : Routledge |
| Total Pages | : 186 |
| Release | : 2019-04-15 |
| Genre | : Architecture |
| ISBN | : 1351041924 |
Download City Branding and Promotion Book in PDF, ePub and Kindle
This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.
| Author | : R. Govers |
| Publisher | : Springer |
| Total Pages | : 429 |
| Release | : 2016-01-18 |
| Genre | : Business & Economics |
| ISBN | : 0230247024 |
Download Place Branding Book in PDF, ePub and Kindle
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
| Author | : Chung-Tong Wu |
| Publisher | : Routledge |
| Total Pages | : 395 |
| Release | : 2022-05-03 |
| Genre | : Science |
| ISBN | : 1000545563 |
Download Postsocialist Shrinking Cities Book in PDF, ePub and Kindle
This book provides a comparative analysis of shrinking cities in a broad range of postsocialist countries within the so-called Global East, a liminal space between North and South. While shrinking cities have received increased scholarly attention in the past decades, theoretical, and empirical research has remained predominantly centered on the Global North. This volume brings to the fore a range of new perspectives on urban shrinkage, identifying commonalities, differences, and policy experiences across a very diverse and vivid region with its various legacies and contemporary controversial developments. With chapters written by leading experts in the field, insider views assist in decolonizing urban theory. Specifically, the book includes chapters on shrinking cities in China, Russia, and postsocialist Europe, presenting comparative discussions within countries and crossnational cases on theoretical and policy implications. The book will be of interest to students and scholars researching urban studies, urban geography, urban planning, urban politics and policy, urban sociology, and urban development.
