Uniting Marketing Efforts For The Common Good A Challenge For The Fourth Sector PDF Download
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Author | : Ana Maria Soares |
Publisher | : Springer Nature |
Total Pages | : 277 |
Release | : 2023-06-16 |
Genre | : Business & Economics |
ISBN | : 3031290208 |
Download Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector Book in PDF, ePub and Kindle
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.
Author | : Ana Maria Soares |
Publisher | : |
Total Pages | : 0 |
Release | : 2023 |
Genre | : |
ISBN | : 9783031290213 |
Download Uniting Marketing Efforts for the Common Good-A Challenge for the Fourth Sector Book in PDF, ePub and Kindle
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.
Author | : Philip Kotler |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 196 |
Release | : 2019-09-30 |
Genre | : Business & Economics |
ISBN | : 1440872457 |
Download Advancing the Common Good Book in PDF, ePub and Kindle
These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate the happiness and well-being of citizens. Philip Kotler describes how today's society is in a state of "durable disorder," with authoritarianism on the rise and democracy on the decline around the world. He highlights the role of the Common Good and offers readers a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. This text is essential for: Public citizens who want to help solve their community's problems Businesses that want to contribute to the public good Government agencies aiming to improve services and innovations Nonprofit organizations dedicated to meeting public needs Kotler details tools for public action used by luminaries such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela, describing the advances these reformers achieved and mapping out strategies for delivering "the greatest good for the greatest number."
Author | : Dilip S. Mutum |
Publisher | : Springer Nature |
Total Pages | : 184 |
Release | : 2023-10-09 |
Genre | : Business & Economics |
ISBN | : 3031393597 |
Download Consumers, Society and Marketing Book in PDF, ePub and Kindle
Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more
Author | : Dwight F. Burlingame |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 945 |
Release | : 2004-08-19 |
Genre | : Business & Economics |
ISBN | : 1576078612 |
Download Philanthropy in America [3 volumes] Book in PDF, ePub and Kindle
A landmark three-volume reference work documenting philanthropy and the nonprofit sector throughout American history, edited by the field's most widely recognized authority. Developed under the guidance of Dr. Dwight Burlingame of the Indiana University Center on Philanthropy, one of the nation's premier institutes for the study of philanthropy, the three-volume Philanthropy in America: A Comprehensive Historical Encyclopedia is the definitive work on philanthropic, charitable, and nonprofit endeavors in the United States. The first section of the encyclopedia contains over 200 A–Z entries covering the lives of important philanthropists, the missions and practices of key institutions and organizations, and the impact of seminal events throughout the history of the nonprofit sector in America, from precolonial times to the present. Discussions of philanthropic traditions in ancient civilizations, in Europe during colonial times, and in countries around the world today provide fascinating contexts for understanding how the American philanthropic experience has developed. The encyclopedia also includes a collection of primary source documents (legislation, foundation reports, mission statements, etc.) for convenient review and further research.
Author | : Shirley Sagawa |
Publisher | : Harvard Business Press |
Total Pages | : 312 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : 9780875848488 |
Download Common Interest, Common Good Book in PDF, ePub and Kindle
With funding for nonprofits shrinking and global markets shaky, our business and social sectors are both confronting an increasingly uncertain future. Many organizations are searching for innovative strategies that will counter the mounting pressures felt by communities and corporations alike. Common Interest, Common Good argues that forward-looking businesses and social sector organizations (both nonprofit and government) can solve many of their problems by working together-while serving the common good in the process. According to Shirley Sagawa and Eli Segal, alliances between for-profit and the not-for-profit industries yield enormous benefits for both. Businesses can boost their bottom line by leveraging a nonprofit partnership to enhance their image, reach new markets, increase consumer loyalty, and build a positive reputation with current and prospective employees. The upside is just as powerful for nonprofits, because an alliance with a corporation can provide crucial funds and visibility while helping to attract new volunteers and donors. Common Interest, Common Good showcases many such successful partnerships, from corporate sponsorships and cause-related marketing to employee volunteer programs and school-to-work initiatives. The authors also offer some much-needed guidance for avoiding many of the pitfalls that can undermine even the best alliances. A convincing, deeply felt book by two authors who have devoted much of their careers to helping public and private sectors find profitable new ways of working together, Common Interest, Common Good is a guided tour of the progressive new strategies that can contribute to the purpose of our businesses and the prosperity of our communities.
Author | : C. Michael Hall |
Publisher | : Routledge |
Total Pages | : 391 |
Release | : 2014-02-24 |
Genre | : Business & Economics |
ISBN | : 1136989277 |
Download Tourism and Social Marketing Book in PDF, ePub and Kindle
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.
Author | : Paula Kyrö |
Publisher | : Edward Elgar Publishing |
Total Pages | : 480 |
Release | : 2015-01-30 |
Genre | : Business & Economics |
ISBN | : 1849808244 |
Download Handbook of Entrepreneurship and Sustainable Development Research Book in PDF, ePub and Kindle
Allying and expanding the diverse fields of entrepreneurship and sustainable development research is a modern day imperative. This Handbook paints an illuminating picture of the historic and current understanding of the bond between entrepreneurship an
Author | : |
Publisher | : ADB Knowledge Solutions |
Total Pages | : 427 |
Release | : |
Genre | : |
ISBN | : |
Download Compendium of Knowledge Solutions Book in PDF, ePub and Kindle
Author | : United States. Congress. House. Committee on Appropriations Subcommittee on Rural Development, Agriculture, and Related Agencies |
Publisher | : |
Total Pages | : 1036 |
Release | : 1989 |
Genre | : |
ISBN | : |
Download Rural development, agriculture, and related agencies appropriations for 1990 Book in PDF, ePub and Kindle