Understanding Electronic Commerce PDF Download
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Author | : David R. Kosiur |
Publisher | : |
Total Pages | : 308 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : |
Download Understanding Electronic Commerce Book in PDF, ePub and Kindle
In five years or less, analysts say, sales transactions on the Internet will total $100 billion annually. In short, online commerce is big and it's coming fast - and here's the book that shows you how to understand and profit from it. This invaluable overview includes: basics - how electronic commerce works in the real world; strategies - the mind set of companies that will get the most from electronic commerce; consumer applications - credit cards, digital money, and more; business applications - purchase orders, invoices, and other large transactions; case studiesinsightful snapshots of electronic commerce innovatively applied; security - its paramount importance and the five things it requires; and the future - from electronic agents to microcash and microtransactions. This book is for technology-savvy executives, group managers, entrepreneurs, corporate planners, information systems professionals, and anyone else who wants to master the new technology.
Author | : Richard T. Watson |
Publisher | : Orange Grove Texts Plus |
Total Pages | : 0 |
Release | : 2009 |
Genre | : Electronic commerce |
ISBN | : 9781616100292 |
Download Electronic Commerce Book in PDF, ePub and Kindle
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Author | : Nir Vulkan |
Publisher | : Princeton University Press |
Total Pages | : 236 |
Release | : 2020-06-30 |
Genre | : Business & Economics |
ISBN | : 0691214549 |
Download The Economics of E-Commerce Book in PDF, ePub and Kindle
Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce. In addition to enabling consumers to conduct automated comparisons and sellers to access visitors' background information in real time, such software programs can make decisions for individuals, negotiate with other programs, and participate in online markets. Much of e-commerce's economic value arises from this kind of automation, which not only reduces operating costs but adds value by generating new market interactions. This text teaches how to analyze the added value of such applications, considering consumer behavior, pricing strategies, incentives, and other critical factors. It discusses added value in several e-commerce arenas: online shopping, business-to-business e-commerce, application design, online negotiation (one-to-one trading), online auctions (one-to-many trading), and many-to-many electronic exchanges. Combining insights from several years of microeconomic research as well as from game theory and computer science, it stresses the importance of economic engineering in application design as well as the need for business models to take into account the "total game." As the only serious treatment of the microeconomics of e-commerce, this book should be read by anyone seeking e-commerce solutions or planning to work in the field.
Author | : Zheng Qin |
Publisher | : Springer Science & Business Media |
Total Pages | : 527 |
Release | : 2010-06-30 |
Genre | : Computers |
ISBN | : 3540496459 |
Download Introduction to E-commerce Book in PDF, ePub and Kindle
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.
Author | : Amir Manzoor |
Publisher | : Amir Manzoor |
Total Pages | : 434 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 3843370303 |
Download E-commerce Book in PDF, ePub and Kindle
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Author | : Jeffrey F. Rayport |
Publisher | : |
Total Pages | : 516 |
Release | : 2003 |
Genre | : Commerce électronique |
ISBN | : 9780071232661 |
Download Introduction to E-commerce Book in PDF, ePub and Kindle
A test bank features 80 questions per chapter designed totest students on knowledge and comprehension of topics.
Author | : Kosiur |
Publisher | : |
Total Pages | : 304 |
Release | : 2001 |
Genre | : |
ISBN | : 9788120317765 |
Download Understanding Electronic Commerce Book in PDF, ePub and Kindle
Author | : Anita Rosen |
Publisher | : Amacom Books |
Total Pages | : 246 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780814471548 |
Download The E-commerce Question and Answer Book Book in PDF, ePub and Kindle
This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.
Author | : OECD |
Publisher | : OECD Publishing |
Total Pages | : 114 |
Release | : 2019-06-06 |
Genre | : |
ISBN | : 9264784187 |
Download Unpacking E-commerce Business Models, Trends and Policies Book in PDF, ePub and Kindle
As digital transformation has accelerated, the e-commerce landscape has become increasingly dynamic. New players have emerged at the same time that established actors have taken on new roles; some barriers to e-commerce at the firm, individual and country levels have been overcome, while other barriers have emerged. Innovative business models have transformed buyer-seller relationships and pushed out the frontier of what is possible to buy and sell online.
Author | : Efraim Turban |
Publisher | : |
Total Pages | : 580 |
Release | : 2003 |
Genre | : Electronic commerce |
ISBN | : |
Download Introduction to E-commerce Book in PDF, ePub and Kindle
For undergraduate-level courses in Electronic Commerce. Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.