Understanding Audiences And The Film Industry PDF Download
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Author | : Roy Stafford |
Publisher | : Bloomsbury Publishing |
Total Pages | : 155 |
Release | : 2019-07-25 |
Genre | : Performing Arts |
ISBN | : 1839020997 |
Download Understanding Audiences and the Film Industry Book in PDF, ePub and Kindle
Brings together an introduction to academic study of audiences as 'readers' of films and an investigation into how the film industry perceives audiences as part of its industrial practices. The appraoch draws on ideas from film, media and cultural studies to present an insight to what makes the biggest box office films attractive to audiences.
Author | : Robert H. Wicks |
Publisher | : Routledge |
Total Pages | : 264 |
Release | : 2000-10-01 |
Genre | : Business & Economics |
ISBN | : 1135656274 |
Download Understanding Audiences Book in PDF, ePub and Kindle
Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.
Author | : Kevin Goetz |
Publisher | : Simon and Schuster |
Total Pages | : 240 |
Release | : 2022-11 |
Genre | : Biography & Autobiography |
ISBN | : 1982186747 |
Download Audience-ology Book in PDF, ePub and Kindle
Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron Howard, Cameron Crowe, Drew Barrymore and Ed Zwick.
Author | : Melvyn Stokes |
Publisher | : British Film Institute |
Total Pages | : 0 |
Release | : 1999-09-26 |
Genre | : Performing Arts |
ISBN | : 9780851707396 |
Download Identifying Hollywood's Audiences Book in PDF, ePub and Kindle
Examines what Hoolywood knew about its audiences between the 1920s and 1990s. This book looks at the methods the American motion picture industry has used to identify and understand its customers, and the ways in which that understanding has shaped the movies it produced. The authors reassess what is known about the social composition of classical Hollywood audiences, the role of opinion leaders in forming viewer choices and the development of statistical audience research methods. It challengs the conventional wisdom that the classical motion picture industry knew little about its audiences. Looking at Hollywoods adaptation to demographics, the book details how Hollywood has repeatedly reinvented and reconstructed the identities of its audiences. It also examines how such groups as adolescent males and female horror movie fans use film-viewing to display and establish their cultural competence and subcultural identities. The book demonstrates the range of demands that audiences make in the movies they watch, and the complex ways in which viewers negotiate their own self-images and the meanings of the texts they consume.
Author | : Marich, Robert |
Publisher | : SIU Press |
Total Pages | : 340 |
Release | : 2013 |
Genre | : Motion pictures |
ISBN | : 9780809387144 |
Download Marketing to Moviegoers Book in PDF, ePub and Kindle
Author | : Simon Hewitt |
Publisher | : Taylor & Francis |
Total Pages | : 220 |
Release | : 2023-07-26 |
Genre | : Performing Arts |
ISBN | : 1000917614 |
Download Word-of-Mouth in Contemporary Hollywood Book in PDF, ePub and Kindle
Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before. In an overarching analysis of contemporary Hollywood film financing, marketing, distribution, and exhibition practices, Simon Hewitt recontextualises word-of-mouth in light of social media and examines the growing impact of audience participation. Using a ‘Bourdieuconomic’ approach, he applies qualitative research methods to better understand the contemporary Hollywood film audience, the contemporary Hollywood film industry, and the mechanisms that connect the two. The book explores new film financing mechanisms that incorporate fans into the packages used to secure production funds. It assesses the role of ‘Grassroots Intermediaries’ in contemporary film marketing campaigns. It critiques ‘democratic’ crowdsourced methods of film distribution, and finally, it considers the possible future of Hollywood film exhibition. By helping to bridge the gap between the gift economy and commodity culture, this book will appeal to students and scholars of media industry studies, media finance and economics, fan and audience studies, film studies, film history, and media marketing.
Author | : Andy Ruddock |
Publisher | : SAGE |
Total Pages | : 208 |
Release | : 2000-12-05 |
Genre | : Language Arts & Disciplines |
ISBN | : 1446239497 |
Download Understanding Audiences Book in PDF, ePub and Kindle
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
Author | : Michael Curtin |
Publisher | : Univ of California Press |
Total Pages | : 354 |
Release | : 2007-08-02 |
Genre | : Business & Economics |
ISBN | : 0520251342 |
Download Playing to the World's Biggest Audience Book in PDF, ePub and Kindle
Delineates the globalizing pressures and opportunities that have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, and the escalation of democracy movements. This book examines the prospect of a global Chinese audience.
Author | : Richard Maltby |
Publisher | : John Wiley & Sons |
Total Pages | : 355 |
Release | : 2011-03-16 |
Genre | : Performing Arts |
ISBN | : 1444396404 |
Download Explorations in New Cinema History Book in PDF, ePub and Kindle
Explorations in New Cinema History brings together cutting-edge research by the leading scholars in the field to identify new approaches to writing and understanding the social and cultural history of cinema, focusing on cinema’s audiences, the experience of cinema, and the cinema as a site of social and cultural exchange. Includes contributions from Robert Allen, Annette Kuhn, John Sedwick, Mark Jancovich, Peter Sanfield, and Kathryn Fuller-Seeley among others Develops the original argument that the social history of cinema-going and of the experience of cinema should take precedence over production- and text-based analyses Explores the cinema as a site of social and cultural exchange, including patterns of popularity and taste, the role of individual movie theatres in creating and sustaining their audiences, and the commercial, political and legal aspects of film exhibition and distribution Prompts readers to reassess their understanding of key periods of cinema history, opening up cinema studies to long-overdue conversations with other disciplines in the humanities and social sciences Presents rigorous empirical research, drawing on digital technology and geospatial information systems to provide illuminating insights in to the uses of cinema
Author | : Martin Barker |
Publisher | : Indiana University Press |
Total Pages | : 340 |
Release | : 1998 |
Genre | : Art |
ISBN | : 9781860205491 |
Download Knowing Audiences Book in PDF, ePub and Kindle
Exploring the influence ""action"" films have on audiences, this book considers how people relate to and are influenced by such films as Judge Dredd.