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The Ultimate Small Business Marketing Book

The Ultimate Small Business Marketing Book
Author: Dee Blick
Publisher: FilamentPublishing Ltd
Total Pages: 383
Release: 2011
Genre: Business & Economics
ISBN: 1905493770

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This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.


Ultimate Guide to Local Business Marketing

Ultimate Guide to Local Business Marketing
Author: Perry Marshall
Publisher: Entrepreneur Press
Total Pages: 258
Release: 2016-01-18
Genre: Business & Economics
ISBN: 1613083238

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MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results


Ultimate Small Business Marketing Guide

Ultimate Small Business Marketing Guide
Author: James Stephenson
Publisher: Entrepreneur Press
Total Pages: 0
Release: 2003-12-01
Genre: Business & Economics
ISBN: 9781932156102

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The most authoritative and comprehensive marketing book available, the Guide is packed with marketing tricks and secrets that top business and sales professionals use daily to devour competition, close more sales, win new customers, and keep them coming back. It was developed for small-business owners who are looking for cost-effective ways, both innovative and time-tested, to market their businesses, products and services. In addition to chapters on research, planning, competition, customer service, advertising, direct marketing, networking, Web sites and many other topics, Stephenson's meaty volume provides hundreds of handy online resources, checklists and sample forms. And it's written in a straightforward, jargon-free style that's easy to understand and put into practice.


The Facebook Guide to Small Business Marketing

The Facebook Guide to Small Business Marketing
Author: Ramon Ray
Publisher: John Wiley & Sons
Total Pages: 290
Release: 2013-02-05
Genre: Computers
ISBN: 1118234766

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The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.


Ultimate Small Business Marketing Guide

Ultimate Small Business Marketing Guide
Author: James Stephenson
Publisher: Entrepreneur Press
Total Pages: 0
Release: 2007-01-04
Genre: Business & Economics
ISBN: 9781599180373

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Over 1500 Secrets of Top Marketing Professionals Boost your sales revenue, profits and customer loyalty with the 1,500 great marketing tips jam-packed into this essential reference guide. Marketing secrets of top business and sales professionals help you devour competitors, close more sales, win new customers and keep them coming back. Stay one step ahead of the competition with dozens of new high-tech strategies. Refresh your marketing plans with more than 250 new ideas, in addition to the hundreds of proven ideas from the first edition. 91 advertising, direct-marketing and telemarketing tips 30 marketing tricks for your home office 47 ways to take advantage of free PR 39 creative selling methods 89 online marketing techniques And more! To learn more about all of these can't-miss strategies, valuable internet resources are provided. Even just a few of the 1,500 ideas in this book will propel your business light-years ahead of your competitors and boost your revenue through the roof!


The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need!

The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need!
Author: Beth Goldstein
Publisher: McGraw Hill Professional
Total Pages: 337
Release: 2007-08-13
Genre: Business & Economics
ISBN: 0071593772

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Low- and no-cost tools that win customer loyalty Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality. Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to Develop targeted customer profiles using affordable market research techniques Get inside the heads of customers and learn what makes them tick Navigate your marketplace and turn obstacles into opportunities Establish winning partnerships that support your company's growth Sell your brand to the world using brochures, Web sites, direct mail, and advertising “Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management


Small Business Marketing

Small Business Marketing
Author: Stuart Atkins Mba
Publisher: Booksurge Publishing
Total Pages: 0
Release: 2009-12-21
Genre: Advertising
ISBN: 9781439255414

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This practical book is designed to accelerate your small business marketing learning curve and review key principles of revenue-generating marketing. Perfect for a boardroom or a bathroom read!


Duct Tape Marketing

Duct Tape Marketing
Author: John Jantsch
Publisher: Thomas Nelson Inc
Total Pages: 299
Release: 2011
Genre: Business & Economics
ISBN: 1595554653

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As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.


Ultimate Guide to YouTube for Business

Ultimate Guide to YouTube for Business
Author: Jason R. Rich
Publisher: Entrepreneur Press
Total Pages: 276
Release: 2013-09-17
Genre: Business & Economics
ISBN: 1599185105

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490 million people log on to YouTube each month-and business owners need to know how to capture them or better yet, be the initial reason for their visit. Jason Rich shares the expertise of practicing entrepreneurs, delivering a step-by-step strategy supported by valuable insights, tips, and resources.From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich - joined by YouTube-savvy entrepreneurs - reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.


No B.S. Grassroots Marketing

No B.S. Grassroots Marketing
Author: Dan Kennedy
Publisher: Entrepreneur Press
Total Pages: 252
Release: 2012-02-01
Genre: Business & Economics
ISBN: 1613081707

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Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing