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Ubering: the “Rideshare” Story

Ubering: the “Rideshare” Story
Author: Rafael Fermoselle
Publisher: iUniverse
Total Pages: 265
Release: 2019-12-22
Genre: Business & Economics
ISBN: 1532091281

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There are a few creations that have become “products,” because they became dominant in the market, and synonymous with an entire product category. Genericized names include Frigidaire, which became synonymous with “refrigerator,” Xerox, which became synonymous with “photocopying,” and Kleenex, which became synonymous with “tissues.” That has been the case with Uber, which has become identical with “rideshare.” Despite rapid growth since 2010, Uber has not become profitable, is carrying a cumulative loss of over $15 billion, as of November 2019, and it is doubtful if it will ever become profitable. Despite becoming an “eponym,” a key component of the gig economy, and inspiring numerous copycats, there is no guarantee that Uber will be able to generate an adequate return on investment, and remain in business. The concept has fatal flaws that impair its legal soundness. In the end, consumers and society determine if any business succeeds or fails. Government regulations are largely non-partisan, and exist to protect society, the general welfare, and the free enterprise system. Uber and the ride-share concept may be plowed under by regulations that exist to protect the public interest. However, regulations sometimes backfire and cause unintended consequences.


Wild Ride

Wild Ride
Author: Adam Lashinsky
Publisher: Penguin
Total Pages: 242
Release: 2017
Genre: Business & Economics
ISBN: 0735211396

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Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. In 'Wild Ride', Adam Lashinsky, veteran Fortune writer and author of 'Inside Apple', traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries.


Super Pumped: The Battle for Uber

Super Pumped: The Battle for Uber
Author: Mike Isaac
Publisher: W. W. Norton & Company
Total Pages: 594
Release: 2019-09-03
Genre: Business & Economics
ISBN: 0393652254

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Now a SHOWTIME® original series starring Emmy winners Joseph Gordon-Levitt and Kyle Chandler and Academy Award nominee Uma Thurman. Now streaming – Only on SHOWTIME. Named one of the best books of the year by NPR, Fortune, Bloomberg, Sunday Times A New York Times Book Review Editor’s Choice “If you want to understand modern-day Silicon Valley, you need to read this book.” —John Carreyrou, New York Times best-selling author of Bad Blood Hailed as the definitive book on Uber and Silicon Valley, Super Pumped is an epic story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history. Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong.


Ubered 2

Ubered 2
Author: Evan Kail
Publisher:
Total Pages: 280
Release: 2018-11-22
Genre: Automobile drivers
ISBN: 9781728883038

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"The following is an account of my continued life as an Uber and Lyft driver in the Twin Cities metro area, starting December of 2015 and stretching all the way through 2018. Rideshare services vary considerably from market to market, and at no point throughout this book did my market offer the 'pool' service. Finally, it should be noted this book is a sequel to Ubered : my life as a rideshare driver. If you have not read my first installment, I would strongly urge you to stop right here and read that first." --


Confessions of an Uber Driver

Confessions of an Uber Driver
Author: John Dillingham
Publisher:
Total Pages: 91
Release: 2017-09-05
Genre: Taxicab drivers
ISBN: 9781549671326

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Chronicled during the spring and summer of 2016 in Tampa Bay, Florida, these are the true stories and confessions of John Dillingham.


Ubering

Ubering
Author: Rafael Fermoselle
Publisher:
Total Pages: 296
Release: 2019-12-22
Genre: Business & Economics
ISBN: 9781532091278

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There are a few creations that have become "products," because they became dominant in the market, and synonymous with an entire product category. Genericized names include Frigidaire, which became synonymous with "refrigerator," Xerox, which became synonymous with "photocopying," and Kleenex, which became synonymous with "tissues." That has been the case with Uber, which has become identical with "rideshare." Despite rapid growth since 2010, Uber has not become profitable, is carrying a cumulative loss of over $15 billion, as of November 2019, and it is doubtful if it will ever become profitable. Despite becoming an "eponym," a key component of the gig economy, and inspiring numerous copycats, there is no guarantee that Uber will be able to generate an adequate return on investment, and remain in business. The concept has fatal flaws that impair its legal soundness. In the end, consumers and society determine if any business succeeds or fails. Government regulations are largely non-partisan, and exist to protect society, the general welfare, and the free enterprise system. Uber and the ride-share concept may be plowed under by regulations that exist to protect the public interest. However, regulations sometimes backfire and cause unintended consequences.


Whistleblower

Whistleblower
Author: Susan J. Fowler
Publisher: Viking Adult
Total Pages: 274
Release: 2020
Genre: Biography & Autobiography
ISBN: 0525560122

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The unbelievable true story of the young woman who faced down one of the most valuable startups in Silicon Valley history--and what came after In 2017, twenty-five-year-old Susan Fowler published a blog post detailing the sexual harassment and retaliation she'd experienced as an entry-level engineer at Uber. The post went viral, leading not only to the ouster of Uber's CEO and twenty other employees, but "starting a bonfire on creepy sexual behavior in Silicon Valley that . . . spread to Hollywood and engulfed Harvey Weinstein" (Maureen Dowd, The New York Times). When Susan decided to share her story, she was fully aware of the consequences most women faced for speaking out about harassment prior to the #MeToo era. But, as her inspiring memoir, Whistleblower, reveals, this courageous act was entirely consistent with Susan's young life so far: a life characterized by extraordinary determination, a refusal to accept things as they are, and the desire to do what is good and right. Growing up in poverty in rural Arizona, she was denied a formal education--yet went on to obtain an Ivy League degree. When she was told, after discovering the pervasive culture of sexism, harassment, racism, and abuse at Uber, that she was the problem, she banded together with other women to try to make change. When that didn't work, she went public. She could never have anticipated what would follow: that she would be investigated, followed, and harrassed; that her words would change much more than Uber; or that they would set her on a course toward finally achieving her dreams. The moving story of a woman's lifelong fight to do what she loves--despite repeatedly being told no or treated as less-than--Whistleblower is both a riveting read and a source of inspiration for anyone seeking to stand up against inequality in their own workplace.


Life in a Ride

Life in a Ride
Author: Mark Bloom
Publisher:
Total Pages: 342
Release: 2019-10-26
Genre: Biography & Autobiography
ISBN: 9781733490108

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The trials and tribulations of a Los Angeles Uber Driver as he navigates not only the streets, but also a fledgling acting career, taking care of his ailing mom, and life in general.


Tfud

Tfud
Author: Gary Bruno
Publisher:
Total Pages: 118
Release: 2019-10-13
Genre:
ISBN: 9781693640339

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TFUD (TALES FROM an UBER DRIVER) is a hilarious collection of very short stories about life as an Uber driver. Experience the sometimes surprising, sometimes shocking, sometimes crazy, occasionally stammering, and almost always funny conversations that take place between Uber passengers and this Bucks County, PA part-time Uber driver.Names have been changed to protect the guilty so, fear not. If you read about yourself, your friends will never know. Just sit back and enjoy the ride!


Ruined by Design

Ruined by Design
Author: Mike Monteiro
Publisher:
Total Pages:
Release: 2020-05-25
Genre:
ISBN: 9781714946037

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The world is working exactly as designed.The combustion engine which is destroying our planet's atmosphere and rapidly making it inhospitable is working exactly as we designed it. Guns, which lead to so much death, work exactly as they're designed to work. And every time we "improve" their design, they get better at killing. Facebook's privacy settings, which have outed gay teens to their conservative parents, are working exactly as designed. Their "real names" initiative, which makes it easier for stalkers to re-find their victims, is working exactly as designed. Twitter's toxicity and lack of civil discourse is working exactly as it's designed to work.The world is working exactly as designed. And it's not working very well. Which means we need to do a better job of designing it. Design is a craft with an amazing amount of power. The power to choose. The power to influence. As designers, we need to see ourselves as gatekeepers of what we are bringing into the world, and what we choose not to bring into the world. Design is a craft with responsibility. The responsibility to help create a better world for all.Design is also a craft with a lot of blood on its hands. Every cigarette ad is on us. Every gun is on us. Every ballot that a voter cannot understand is on us. Every time social network's interface allows a stalker to find their victim, that's on us. The monsters we unleash into the world will carry your name.This book will make you see that design is a political act. What we choose to design is a political act. Who we choose to work for is a political act. Who we choose to work with is a political act. And, most importantly, the people we've excluded from these decisions is the biggest (and stupidest) political act we've made as a society.If you're a designer, this book might make you angry. It should make you angry. But it will also give you the tools you need to make better decisions.