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| Author | : Alexander S. Lawson |
| Publisher | : David R. Godine Publisher |
| Total Pages | : 436 |
| Release | : 1990 |
| Genre | : Design |
| ISBN | : 9780879233334 |
Download Anatomy of a Typeface Book in PDF, ePub and Kindle
"To the layman, all printing types look the same. But for typographers, graphic artists and others of that lunatic fringe who believe that the letters we look at daily (and take entirely for granted) are of profound importance, the question of how letters are formed, what shape they assume, and how they have evolved remains one of passionate and continuing concern. Lawson explores the vast territory of types, their development and uses, their antecedents and offspring, with precision, insight, and clarity. Written for the layman but containing exhaustive research, drawings and synopses of typefaces, this book is an essential addition to the library of anyone s typographic library. It is, as Lawson states, not written for the printer convinced that there are already too many typefaces, but rather for that curious part of the population that believes the opposite; that the subtleties of refinement as applies to roman and cursive letters have yet to be fully investigated and that the production of the perfect typeface remains a goal to be as much desired by present as by future type designers. Anyone aspiring to typographic wisdom should own and treasure this classic."--Amazon description.
| Author | : Tamye Riggs |
| Publisher | : Springer |
| Total Pages | : 260 |
| Release | : 2009-07-29 |
| Genre | : Architecture |
| ISBN | : |
Download Typeface Book in PDF, ePub and Kindle
"Typeface: Classic Typography for Contemporary Design is a unique sourcebook featuring forty-six classic typefaces that continue to resonate with today's most influential graphic designers."--Inside cover.
| Author | : |
| Publisher | : |
| Total Pages | : 312 |
| Release | : 2006 |
| Genre | : |
| ISBN | : 9781610596336 |
Download 30 Essential Typefaces for a Lifetime Book in PDF, ePub and Kindle
There are thousands of typefaces and more being produced monthly. It is a continual challenge for designers to select the exact typeface best suited for a project. In collaboration with the School of St. Martin, Art Center Pasadena, Rhode Island School of Design, Basel, and Yale Design School, 30 Essential Typefaces for a Lifetime defines 30 of the most useful and classic typefaces for all design needs and occasions. Neville Brody imagined "it takes 10 years for someone to master a typeface." This book contains "typefaces for a lifetime."
| Author | : Li Aihong |
| Publisher | : Artpower International Publishing |
| Total Pages | : 232 |
| Release | : 2019-01-30 |
| Genre | : Design |
| ISBN | : 9789881998590 |
Download Japanese Style Typeface Design and Applications Book in PDF, ePub and Kindle
-Features Japanese style typeface works from design masters, such as Ryuta Ishikawa, Takahashi Yoshiharu, Toshiyasu Nanbu and Shinnoske Sugisaki. Each stringently selected work has a detailed description from the designer revealing the design concept and creative process -Different design and applications of Japanese style typeface are systematically divided into four parts: corporate image (Logo, promotion, vision identity system), product packaging, poster and book -More than 1000 graphic and application images are involved with the aim of thoroughly presenting the works Japanese-style typeface is not only used to express ideas in daily life, but also becomes an important part in commercial design. This book is the collection of classic and ingenious works, which are both artistic and practical. It can also be seen as a reference that can inspire readers and improve their aesthetic value and design competence.
| Author | : Lars Müller |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 262 |
| Release | : 2005-01-14 |
| Genre | : Political Science |
| ISBN | : 9783037780466 |
Download Helvetica Book in PDF, ePub and Kindle
An ode to the beloved typeface Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.
| Author | : Robert Bringhurst |
| Publisher | : |
| Total Pages | : 292 |
| Release | : 2016 |
| Genre | : Dummies (Bookselling) |
| ISBN | : 9780981959788 |
Download Palatino Book in PDF, ePub and Kindle
Typographer, translator, cultural historian, poet, and linguist Robert Bringhurst presents a taxonomic study of the many iterations of the typeface Herman Zapf's Palatino, along with a broader overview of the cultural history of type design. This is an important book, writes David R. Godine, "that argues, as eloquently and as convincingly as has ever been argued, that type design belongs squarely in the humanist tradition, that it is as much a member of the fine arts as painting and printmaking and calligraphy."
| Author | : Simon Garfield |
| Publisher | : Profile Books |
| Total Pages | : 352 |
| Release | : 2010-10-21 |
| Genre | : Reference |
| ISBN | : 1847652921 |
Download Just My Type Book in PDF, ePub and Kindle
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.
| Author | : |
| Publisher | : Laurence King Publishing |
| Total Pages | : 0 |
| Release | : 2017-10-31 |
| Genre | : Design |
| ISBN | : 9781786270931 |
Download Futura Book in PDF, ePub and Kindle
This is a stunning examination of one of the most popular typefaces ever created, Futura. Celebrating its 90th anniversary this year, the story of Futura is a fascinating one. From its Bauhaus origins to its use as the first font on the moon in 1969, this book tells the story of how the typeface went from representing radicalism in design to dependability. It is durable and timeless, and is worthy of being rediscovered and celebrated.
| Author | : David Consuegra |
| Publisher | : Simon and Schuster |
| Total Pages | : 320 |
| Release | : 2011-10-10 |
| Genre | : Design |
| ISBN | : 1621535827 |
Download Classic Typefaces Book in PDF, ePub and Kindle
Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine American type foundries. Complete with samples of 334 different typefaces, and 700 black-and-white illustrations, this eye-popping reference reveals the expansive contribution America has made to the world of type design.
| Author | : Heidrun Osterer |
| Publisher | : Walter de Gruyter |
| Total Pages | : 459 |
| Release | : 2012-11-05 |
| Genre | : Architecture |
| ISBN | : 3034609906 |
Download Adrian Frutiger – Typefaces Book in PDF, ePub and Kindle
The international creation of typefaces after 1950 was decisively influenced by the Swiss type designer Adrian Frutiger. His Univers typeface and the machine-readable font OCR-B, which was adopted as an ISO standard, are milestones, as is his type for the Paris airports, which set new standards for signage types and evolved into the Frutiger typeface. With his corporate types, he helped to define the public profiles of companies such as the Japanese Shiseido line of cosmetics. In all he created some fifty types, including Ondine, Méridien, Avenir, and Vectora. Based on conversations with Frutiger himself and on extensive research in France, England, Germany, and Switzerland, this publication provides a highly detailed and accurate account of the type designer’s artistic development. For the first time, all of his types – from the design phase to the marketing stage – are illustrated and analyzed with reference to the technology and related types. Hitherto unpublished types that were never realized and more than one hundred logos complete the picture.
