Advertising Campaigns
Author | : Mac Martin |
Publisher | : |
Total Pages | : 396 |
Release | : 1921 |
Genre | : Advertising |
ISBN | : |
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Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Two Campaigns PDF full book. Access full book title Two Campaigns.
Author | : Mac Martin |
Publisher | : |
Total Pages | : 396 |
Release | : 1921 |
Genre | : Advertising |
ISBN | : |
Author | : Carolyn Mae Kim |
Publisher | : Taylor & Francis |
Total Pages | : 227 |
Release | : 2020-12-29 |
Genre | : Business & Economics |
ISBN | : 1000290603 |
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
Author | : Sidney H. Shadbolt |
Publisher | : Andrews UK Limited |
Total Pages | : 362 |
Release | : 2012-10-23 |
Genre | : History |
ISBN | : 1781517398 |
The Historical Division - or volume - of a two-volume history of the 1878-1880 Afghan War. The war was fought as part of Britain's 'Great Game' with Russia for influence in the traditionally turbulent wilds of Afghanistan. This volume describes the two expeditions sent to Kabul to enforce the submission of the Afghan Emir. It is a handsome production, with excellent maps, descriptions of the main operations and movements and accounts prepared from both official and private sources.
Author | : |
Publisher | : |
Total Pages | : 1464 |
Release | : 1927 |
Genre | : Advertising |
ISBN | : |
Author | : Chris Bishop |
Publisher | : Bright Sparks |
Total Pages | : 256 |
Release | : 2003 |
Genre | : World War, 1939-1945 |
ISBN | : 9781856057950 |
Author | : Jens Koed Madsen |
Publisher | : Springer Nature |
Total Pages | : 395 |
Release | : 2019-09-26 |
Genre | : Psychology |
ISBN | : 3030221458 |
This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.
Author | : Richard K. Scher |
Publisher | : Routledge |
Total Pages | : 225 |
Release | : 2016-02-19 |
Genre | : Political Science |
ISBN | : 1317295900 |
A Choice Highly Recommended Title—January 2017 This book is an interpretive analysis of political campaigns in America: instead of focusing on how campaigns are designed and run, it investigates the role campaigns play in our American politics, and the close symbiosis between campaigns and those politics. The text examines how campaigns are an important manifestation of how we "do" politics in this country. Hallmarks of this text include: showing how campaigns can undermine our democracy and asking how democratic they—and by extension, our politics--really are; demonstrating that the ability of the media to accurately, fairly, and deeply report on campaigns has been severely compromised, both because of the growing "distance" between campaigns and media outlets and because of the structure of "Big Media" corporate ownership and its tight relationship to "Big Money." It asks important questions about the media including: How do the media, reporters in particular, cover campaigns? What pressures and forces shape what and how they present campaigns? What is the impact of the ever-increasing chasm separating campaigns and the media? How does the close tie between corporate mainstream media and Super PAC money affect campaign coverage? How does the ability of campaigns and media to segment voters into ever-smaller slices influence how campaigns are covered? tracking the continuing growth of unregulated, private, unaccountable "dark money" in campaigns as a threat to our democratic elections and politics. Democracy rests fundamentally on transparency and accountability – sunlight – and our campaign laws and norms now allow and encourage exactly the opposite, largely because of decisions by the United States Supreme Court.
Author | : Philip Seib |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 176 |
Release | : 1994-03-30 |
Genre | : Political Science |
ISBN | : 031338987X |
Seib examines the ethical issues underlying the volatile relationship between journalists and politicians. It provides an inside look at how reporters and candidates do their jobs. From the screening process news organizations use to decide which candidates to cover, to the truth-testing of political ads, to the controversies surrounding election night projections, this work articulates crucial ethical questions and helps readers in their search for answers. As a political communications text, Campaigns and Conscience looks at the many facets of political journalism: what reporters need to know before covering a campaign; how to approach the character issue; how to keep up with the frantic pace of a campaign; why campaign ads should be covered as news; the allure and dangers of polls, projections, and endorsements; and the responsibility of the press to cover one of the most powerful quasi-political institutions--the press itself.
Author | : Michael J. Worth |
Publisher | : Rowman & Littlefield |
Total Pages | : 163 |
Release | : 2022-02-20 |
Genre | : Education |
ISBN | : 1475862148 |
This book includes case studies of comprehensive campaigns at eight varied institutions of higher education. In each case, a campaign was part of an institutional strategy for growth and change. Many of the campaigns marked a turning point in the institution’s history. They are not just stories about campaigns, they are examples of institutional strategies for growth and change. The case studies include widely varied institutions: a relatively young private university campaigning to enhance its research standing; a distinguished private university moving beyond near-destruction to pursue bold goals; a prestigious public university aiming to sustain momentum in its third century; a public university raising funds to enhance its own programs and bring economic rejuvenation to its region; a public university focused on the economic mobility of its diverse students and undertaking its first campaign; a unique liberal arts college turning to philanthropy to implement an innovative new financial model; a distinguished historically Black college for women seeking resources to continue and increase its excellence; and a community college raising funds to help address urgent economic and social priorities of the city and county that it serves. Their campaign goals ranged from $40 million to $5 billion!
Author | : Branwell DuBose Kapeluck |
Publisher | : University of Arkansas Press |
Total Pages | : 331 |
Release | : 2018-04-16 |
Genre | : Political Science |
ISBN | : 1610756304 |
The Future Ain’t What It Used to Be details how the 2016 presidential election developed in the eleven states that make up the South. Preeminent scholars of Southern politics analyze this momentous election, including the issues that drove southern voters, the nomination process in early 2016, and where the region may be headed politically in the Trump era. In addition, each state chapter includes analysis on notable congressional races and important patterns within the states. This new edited volume will be an important tool for scholars, and also journalists and political enthusiasts seeking a deeper understanding of contemporary southern electoral politics.