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Traveling Publicity Campaigns

Traveling Publicity Campaigns
Author: Mrs. Mary Brayton Swain Routzahn
Publisher:
Total Pages: 212
Release: 1920
Genre: Education
ISBN:

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Traveling Publicity Campaigns

Traveling Publicity Campaigns
Author: Mary Swain Routzahn
Publisher:
Total Pages: 198
Release: 1920
Genre: Education
ISBN:

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Traveling Publicity Campaigns

Traveling Publicity Campaigns
Author: Mrs. Mary Brayton Swain Routzahn
Publisher:
Total Pages: 204
Release: 1920
Genre: Education
ISBN:

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Traveling Publicity Campaigns

Traveling Publicity Campaigns
Author: Mary Brayton (Swain) Routzahn
Publisher:
Total Pages: 218
Release: 2000
Genre:
ISBN:

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Traveling Publicity Campaigns; Educational Tours of Railroad Trains and Motor Vehicles

Traveling Publicity Campaigns; Educational Tours of Railroad Trains and Motor Vehicles
Author: Mary Brayton Routzahn
Publisher: Palala Press
Total Pages: 194
Release: 2015-12-06
Genre:
ISBN: 9781347499931

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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.


Traveling Publicity Campaigns

Traveling Publicity Campaigns
Author: Mary Swain Routzahn
Publisher:
Total Pages: 200
Release: 2015-07-21
Genre: Business & Economics
ISBN: 9781331925095

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Excerpt from Traveling Publicity Campaigns: Educational Tours of Railroad Trains and Motor Vehicles In the endeavor to spread information widely and well a multitude of ventures have been carried on in recent years. Interesting among these has been the combining 4 of educational material and activities on the one hand with modern facilities for transportation on the other - the putting of exhibits, demonstrations, motion pictures, and other campaigning equipment on railroad trains, trolley cars, and motor trucks so that they may tour a whole city, a county, or cross a continent. A glance at the appendix to this volume will show how extensive this form of educational effort has become. Beginning a dozen or more years ago with trains which showed improved methods of farming the list includes trains for teaching health, sanitation, safety, and food saving; trolley cars carrying exhibits on child welfare; and automobile trucks equipped to give motion picture shows on health and other subjects. Recently some of the trucks have also carried equipment for demonstrating methods of food canning, or for dispensary service. While the traveling campaign centering in the railroad car has had the longer history, developments in the educational use of the motor truck have been of such number and variety as to indicate, if one may venture in probabilities, relatively greater future activity for it. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.


Traveling Publicity Campaigns; Educational Tours of Railroad Trains and Motor Vehicles

Traveling Publicity Campaigns; Educational Tours of Railroad Trains and Motor Vehicles
Author: Mary Brayton Swain Routzahn
Publisher: Palala Press
Total Pages: 194
Release: 2016-04-22
Genre:
ISBN: 9781354333938

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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.


Traveling Publicity Campaigns

Traveling Publicity Campaigns
Author: Mary Swain Routzahn
Publisher: Palala Press
Total Pages: 194
Release: 2016-05-17
Genre:
ISBN: 9781356914883

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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.


Traveling Publicity Campaigns; Educational Tours of Railroad Trains and Motor Vehicles

Traveling Publicity Campaigns; Educational Tours of Railroad Trains and Motor Vehicles
Author: Mary Brayton Swain Mrs Routzahn, 1880
Publisher: Palala Press
Total Pages: 192
Release: 2016-05-05
Genre:
ISBN: 9781355493389

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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.


Mobilizing America

Mobilizing America
Author: Julie Hawks
Publisher:
Total Pages: 265
Release: 2021
Genre: Public relations
ISBN:

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Mobilizing America is a social and cultural history of traveling publicity campaigns in the United States during the first half of the twentieth century. These innovative and highly-publicized endeavors empowered corporations, philanthropic foundations, and state institutions to mobilize communities and influence public opinion. This is the first scholarly study to consider how these initiatives combined performance, community participation, and material culture interactions with advanced mass media methods to shape the nation's imagined communities and projected image.This dissertation explores the ways that five major campaigns engaged audiences and evolved over time in relation to societal conditions and increasingly complex program objectives. The Louisiana Health Exhibit Train (1910-1928), the Christmas Ship (1914), Liberty Loans (1917-1919), the Freedom Train (1947-1949), and the Friendship Train (1947-1948) each materialized at a moment of major transition in the United States, uniting citizens against a perceived enemy to the nation's security, whether disease, famine, hostile nations, threatening ideology, or war itself. Traveling publicity campaigns influenced citizens' awareness of issues through embodied work, community participation, and publicity. They also harnessed forces, including state power, legislation, social pressure, emotional appeals, and advanced mass media techniques to achieve campaign goals. Traveling publicity campaigns that began the century as influential public relations processes emerged at the dawn of the Cold War as less than transparent operations that disconnected public opinion from the voice of the people.