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| Author | : Lissette Lopez Szwydky |
| Publisher | : |
| Total Pages | : 250 |
| Release | : 2020-06-09 |
| Genre | : Literary Criticism |
| ISBN | : 9780814214237 |
Situates the history of adaptation, transmedia storytelling, convergence culture, and participatory fandom within the varied commercial and artistic practices of the nineteenth century across forms and media.
| Author | : Jennifer Camden |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 192 |
| Release | : 2018-12-14 |
| Genre | : Literary Criticism |
| ISBN | : 1527523411 |
This volume charts the evolution of Pemberley Digital’s transmedia adaptations of nineteenth-century novels in order to interrogate the uneasy relationship between transmedia storytelling and consumer culture. It first examines two Austen-centered films, Lost in Austen and Austenland, that present “immersive” Austen experiences that anticipate Pemberley Digital’s transmedia adaptations, bridging traditional film adaptations and transmedia’s participatory culture. Subsequent chapters turn to Pemberley Digital’s transmedia adaptations of Austen’s and Shelley’s novels to argue that, although such adaptations may appear feminist in their emphasis on female protagonists, their larger narratives expose a subtext of anxiety about unstable gender roles, financial vulnerability, and the undervaluation of career-specific skill sets, both for the characters and the production company itself. The study provides a robust theoretical framework within which to read transmedia adaptations of “classic literature,” illuminating both the potential of, and the challenges facing, digital and transmedia storytellers and participants.
| Author | : Christina Meyer |
| Publisher | : Routledge |
| Total Pages | : 225 |
| Release | : 2022-02-23 |
| Genre | : Social Science |
| ISBN | : 1000542882 |
This volume provides engaging accounts with transmedia practices in the long nineteenth century and offers model analyses of Victorian media (e.g., theater, advertising, books, games, newspapers) alongside the technological, economic, and cultural conditions under which they emerged in the Anglophone world. By exploring engagement tactics and forms of audience participation, the book affords insight into the role that social agents – e.g., individual authors, publishing houses, theatre show producers, lithograph companies, toy manufacturers, newspaper syndicates, or advertisers – played in the production, distribution, and consumption of Victorian media. It considers such examples as Sherlock Holmes, Kewpie Dolls, media forms and practices such as cut-outs, popular lectures, telephone conversations or early theater broadcasting, and such authors as Nellie Bly, Mark Twain, and Walter Besant, offering insight into the variety of transmedia practices present in the long nineteenth century. The book brings together methods and theories from comics studies, communication and media studies, English and American studies, narratology and more, and proposes fresh ways to think about transmediality. Though the target audiences are students, teachers, and scholars in the humanities, the book will also resonate with non-academic readers interested in how media contents are produced, disseminated, and consumed, and with what implications.
| Author | : Lissette Lopez Szwydky |
| Publisher | : Springer Nature |
| Total Pages | : 312 |
| Release | : 2023-01-19 |
| Genre | : Performing Arts |
| ISBN | : 3031095960 |
Adaptation Before Cinema highlights a range of pre-cinematic media forms, including theater, novelization, painting and illustration, transmedia art, children’s media, and other literary and visual culture. The book expands the primary scholarly audience of adaptation studies from film and media scholars to literary scholars and cultural critics working across a range of historical periods, genres, forms, and media. In doing so, it underscores the creative diversity of cultural adaptation practiced before cinema came to dominate the critical conversation on adaptation. Collectively, the chapters construct critical bridges between literary history and contemporary media studies, foregrounding diverse practices of adaptation and providing a platform for innovative critical approaches to adaptation, appropriation, or transmedia storytelling popular from the Middle Ages through the invention of cinema. At the same time, they illustrate how these forms of adaptation not only influenced the cinematic adaptation industry of the twentieth century but also continue to inform adaptation practices in the twenty-first century transmedia landscape. Written by scholars with expertise in historical, literary, and cultural scholarship ranging from the medieval period through the nineteenth century, the chapters use discourses developed in contemporary adaptation studies to shed new lights on their respective historical fields, authors, and art forms.
| Author | : Gabriele Rippl |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 701 |
| Release | : 2015-07-24 |
| Genre | : Literary Criticism |
| ISBN | : 3110393786 |
This handbook offers students and researchers compact orientation in their study of intermedial phenomena in Anglophone literary texts and cultures by introducing them to current academic debates, theoretical concepts and methodologies. By combining theory with text analysis and contextual anchoring, it introduces students and scholars alike to a vast field of research which encompasses concepts such as intermediality, multi- and plurimediality, intermedial reference, transmediality, ekphrasis, as well as related concepts such as visual culture, remediation, adaptation, and multimodality, which are all discussed in connection with literary examples. Hence each of the 30 contributions spans both a theoretical approach and concrete analysis of literary texts from different centuries and different Anglophone cultures.
| Author | : Erica Haugtvedt |
| Publisher | : Springer Nature |
| Total Pages | : 225 |
| Release | : 2022-11-17 |
| Genre | : Social Science |
| ISBN | : 303113463X |
This book is a study of how transfictional and transmedia storytelling emerges in the nineteenth century and how the period’s receptive practices anticipate the receptive practices of fandom and transmedia storytelling franchises in the twentieth and twenty-first centuries. The central claim is that the serialized, periodical, and dramatic media environment of the late eighteenth century through the nineteenth century in Great Britain trained audiences to perceive the continuous identity of characters and worlds across disparate texts, illustrations, plays, and songs by creators other than the earliest originating author. The book contributes to fan studies, transmedia studies, and nineteenth-century periodical studies while also interrogating the nature of fictional character.
| Author | : Thomas M. Leitch |
| Publisher | : Oxford University Press |
| Total Pages | : 785 |
| Release | : 2017 |
| Genre | : Film adaptations |
| ISBN | : 0199331006 |
This collection of forty new essays, written by the leading scholars in adaptation studies and distinguished contributors from outside the field, is the most comprehensive volume on adaptation ever published. Written to appeal alike to specialists in adaptation, scholars in allied fields, and general readers, it hearkens back to the foundations of adaptation studies a century and more ago, surveys its ferment of activity over the past twenty years, and looks forward to the future. It considers the very different problems in adapting the classics, from the Bible to Frankenstein to Philip Roth, and the commons, from online mashups and remixes to adult movies. It surveys a dizzying range of adaptations around the world, from Latin American telenovelas to Czech cinema, from Hong Kong comics to Classics Illustrated, from Bollywood to zombies, and explores the ways media as different as radio, opera, popular song, and videogames have handled adaptation. Going still further, it examines the relations between adaptation and such intertextual practices as translation, illustration, prequels, sequels, remakes, intermediality, and transmediality. The volume's contributors consider the similarities and differences between adaptation and history, adaptation and performance, adaptation and revision, and textual and biological adaptation, casting an appreciative but critical eye on the theory and practice of adaptation scholars--and, occasionally, each other. The Oxford Handbook of Adaptation Studies offers specific suggestions for how to read, teach, create, and write about adaptations in order to prepare for a world in which adaptation, already ubiquitous, is likely to become ever more important.
| Author | : Johannes Fehrle |
| Publisher | : Amsterdam University Press |
| Total Pages | : 233 |
| Release | : 2019-09-06 |
| Genre | : Computers |
| ISBN | : 9048534011 |
This collection considers new phenomena emerging in a convergence environment from the perspective of adaptation studies. Giving an overview of the various fields and practices most prominent in convergence culture and viewing them as adaptations in a broad intertextual and intermedial sense, the contributions offer reconsiderations of theoretical concepts and practices in participatory and convergence culture. These range from fan fiction born from mash-ups of novels and YouTube songs to negotiations of authorial control and interpretative authority between media producers and fan communities to perspectives on the fictional and legal framework of brands and franchises. In this fashion, the collection expands the horizons of both adaptation and transmedia studies and provides reassessments of frequently discussed (BBC's Sherlock or the LEGO franchise) and previously largely ignored phenomena (self-censorship in transnational franchises, mash-up novels, or YouTube cover videos).
| Author | : Anne Zeiser |
| Publisher | : CRC Press |
| Total Pages | : 582 |
| Release | : 2015-06-19 |
| Genre | : Art |
| ISBN | : 1134746296 |
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.
| Author | : Annie Nissen |
| Publisher | : Springer Nature |
| Total Pages | : 262 |
| Release | : |
| Genre | : |
| ISBN | : 3031468228 |
