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| Author | : Yasaburō Kuwayama |
| Publisher | : Rockport Publishers |
| Total Pages | : 504 |
| Release | : 1987 |
| Genre | : Law |
| ISBN | : |
Includes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.
| Author | : Yasaburo Kuwayama |
| Publisher | : New York ; Toronto : Van Nostrand Reinhold |
| Total Pages | : 200 |
| Release | : 1973 |
| Genre | : Business & Economics |
| ISBN | : |
A comprehensive, profusely illustrated guide to more than 1,500 trademark from all over the world. The trademark designs in this volume are based on letter forms and arranged alphabetically. To make the book easy to use it has three indexes: 1. Index of names of companies represented. 2. Index of type of industry, business, product or service. 3. Index of designers.
| Author | : Sudarshan Dheer |
| Publisher | : University of Washington Press |
| Total Pages | : 216 |
| Release | : 1991 |
| Genre | : Architecture |
| ISBN | : |
This is a collection of 1500 symbols, logos and trademarks, which reflects design in a world where the use of alphabets must necessarily be limited. To effectively communicate with all sections of the Indian audience, they must speak a language that transcends every written language ever created.
| Author | : Barbara Baer Capitman |
| Publisher | : Courier Corporation |
| Total Pages | : 176 |
| Release | : 2012-06-14 |
| Genre | : Design |
| ISBN | : 0486157458 |
Arranged by category, these 732 black-and-white American trademarks and symbols represent a variety of fields, including entertainment, education, real estate, insurance, food and beverages, retail, transportation, utilities, and industry. Captions.
| Author | : Ivan Chermayeff |
| Publisher | : Princeton Architectural Press |
| Total Pages | : 292 |
| Release | : 2000-09 |
| Genre | : Design |
| ISBN | : 9781568982564 |
The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.
| Author | : Sudarshan Dheer |
| Publisher | : Courier Dover Publications |
| Total Pages | : 0 |
| Release | : 1998 |
| Genre | : Commercial art |
| ISBN | : 9780486400396 |
Contains 1500 symbols, logos, and trademarks from India.
| Author | : John Mendenhall |
| Publisher | : Chronicle Books |
| Total Pages | : 140 |
| Release | : 1990-10 |
| Genre | : Design |
| ISBN | : 9780877017523 |
With the growing awareness of the value of character trademark symbols in product design, marketing, and promotion has come a resurgence of interest in these extraordinary icons. The popularity of the California Raisins and other recent examples attest to the appeal of character trademarks in popular culture. From Reddy Kilowatt to Colonel Sanders, there is humor and nostalgia in the humble, often "kitschy" images which have become classics of commercial folk art that every consumer can relate to. This engaging volume contains approximately one thousand trademarks from the past ninety years, as well as a "Hall of Fame" section profiling some of the classic characters with the history of their development. Chronicle Books is pleased to include this remarkable volume in its series of design books, including Trademarks of the 20's and 30's and Trademarks of the 40's and 50's.
| Author | : Steven Bateman |
| Publisher | : Laurence King Publishing |
| Total Pages | : 0 |
| Release | : 2014-09-16 |
| Genre | : Design |
| ISBN | : 9781780671840 |
Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right. Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols. This comprehensive volume is an indispensable resource for designers working on identity systems, and an engaging showcase of this exciting field. Now in a compact format.
| Author | : Tom Geismar |
| Publisher | : HOW Books |
| Total Pages | : 256 |
| Release | : 2011-10-31 |
| Genre | : Design |
| ISBN | : 1440310327 |
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
| Author | : Yasaburo Kuwayama |
| Publisher | : Writers Digest Books |
| Total Pages | : 310 |
| Release | : 1988 |
| Genre | : Lettering |
| ISBN | : 9784760103362 |
