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| Author | : Lihe Huang |
| Publisher | : Routledge |
| Total Pages | : 374 |
| Release | : 2021-12-30 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 100051577X |
Download Toward Multimodal Pragmatics Book in PDF, ePub and Kindle
Classic pragmatic theories emphasize the linguistic aspect of illocutionary acts and forces. However, as multimodality has gained importance and popularity, multimodal pragmatics has quickly become a frontier of pragmatic studies. This book adds to this new research trend by offering a perspective of situated discourse in the Chinese context. Using the multimodal corpus approach, this study examines how speakers use multiple devices to perform illocutionary acts and express illocutionary forces. Not only does the author use qualitative analysis to study the types, characteristics, and emergence patterns of illocutionary forces, he also performs a quantitative, corpus-based analysis of the interaction of illocutionary forces, emotions, prosody, and gestures. The results show that illocutionary forces are multimodal in nature while meaning in discourse is created through an interplay of an array of modalities. Students and scholars of pragmatics, corpus linguistics, and Chinese linguistics will benefit from this title.
| Author | : Lihe Huang |
| Publisher | : Routledge |
| Total Pages | : 375 |
| Release | : 2021-12-30 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1000515796 |
Download Toward Multimodal Pragmatics Book in PDF, ePub and Kindle
Classic pragmatic theories emphasize the linguistic aspect of illocutionary acts and forces. However, as multimodality has gained importance and popularity, multimodal pragmatics has quickly become a frontier of pragmatic studies. This book adds to this new research trend by offering a perspective of situated discourse in the Chinese context. Using the multimodal corpus approach, this study examines how speakers use multiple devices to perform illocutionary acts and express illocutionary forces. Not only does the author use qualitative analysis to study the types, characteristics, and emergence patterns of illocutionary forces, he also performs a quantitative, corpus-based analysis of the interaction of illocutionary forces, emotions, prosody, and gestures. The results show that illocutionary forces are multimodal in nature while meaning in discourse is created through an interplay of an array of modalities. Students and scholars of pragmatics, corpus linguistics, and Chinese linguistics will benefit from this title.
| Author | : Sara Dicerto |
| Publisher | : Springer |
| Total Pages | : 178 |
| Release | : 2017-11-28 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3319693441 |
Download Multimodal Pragmatics and Translation Book in PDF, ePub and Kindle
This book proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality, pragmatics and translation studies on a quest for the meaning-making mechanics of texts that combine images and words. She openly challenges the traditional view that sees translators focusing their attention mostly on the linguistic aspect of source material in their work. The central theoretical pivot around which the analytical model revolves is that multimodal texts communicate through individual images and linguistic units, as well as through the interaction among textual resources and the text's interaction with its context of reference. This three-dimensional view offers a holistic understanding of multimodal texts and their potential translation issues to help translators improve the way they communicate multimodally across languages and cultures. This book will appeal to researchers in the fields of translation studies, multimodality and pragmatics.
| Author | : Arianna Maiorani |
| Publisher | : Routledge |
| Total Pages | : 311 |
| Release | : 2014-04-24 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1135020507 |
Download Multimodal Epistemologies Book in PDF, ePub and Kindle
This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.
| Author | : Arianna Maiorani |
| Publisher | : Routledge |
| Total Pages | : 317 |
| Release | : 2014-04-24 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1135020493 |
Download Multimodal Epistemologies Book in PDF, ePub and Kindle
This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.
| Author | : Maximiliane Frobenius |
| Publisher | : John Benjamins Publishing Company |
| Total Pages | : 272 |
| Release | : 2022-11-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9027256969 |
Download A Pragmatic Approach to Fluency and Disfluency in Learner Language Book in PDF, ePub and Kindle
This monograph presents analyses of filled and unfilled pauses, cut-offs, repair, discourse markers and other phenomena often referred to as disfluencies in the context of advanced language learners' PowerPoint presentations. It adopts a multimodal perspective to demonstrate the functions of these elements in interaction. Paired with gaze shifts, pointing gestures and posture shifts, they act as facilitators of joint visual orientation, mutual understanding, and accountable actions. Therefore, this volume suggests the name cofluency to reflect their potential functionality. Cofluencies are essential elements of multimodal chunks and multimodal patterns, and these are building blocks of a multimodal turn-taking mechanism for presentations. These concepts are illustrated and discussed based on excerpts from naturally occurring classroom data.
| Author | : Charles Forceville |
| Publisher | : Oxford University Press |
| Total Pages | : 313 |
| Release | : 2020-07-09 |
| Genre | : Technology & Engineering |
| ISBN | : 0190845252 |
Download Visual and Multimodal Communication Book in PDF, ePub and Kindle
Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop into an inclusive theory of communication. In this book, Charles Forceville refines and adapts RT's original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colorful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages. Forceville addresses issues such as the difference between drawing prospective addressees' attention to a message and persuading them to accept it; the thorny continuum from implicit to explicit information; and the role of genre. Case studies of pictograms, advertisements, cartoons, and comics provide contemporary and accessible examples of the importance of genre and of how the RT model can be connected to other approaches. By expanding the application of relevance theory to include mass-communicative messages, Visual and Multimodal Communication reintroduces a central framework of cognitive linguistics and pragmatics to a new audience and paves the way for an inclusive theory of communication.
| Author | : Philip LeVine |
| Publisher | : Georgetown University Press |
| Total Pages | : 242 |
| Release | : 2004-02-16 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9781589013117 |
Download Discourse and Technology Book in PDF, ePub and Kindle
The overarching theme of Discourse and Technology is cutting-edge in the field of linguistics: multimodal discourse. This volume opens up a discussion among discourse analysts and others in linguistics and related fields about the two-fold impact of new communication technologies: The impact on how discourse data is collected, transcribed, and analyzed—and the impact that these technologies are having on social interaction and discourse. As inexpensive tape recorders allowed the field to move beyond text, written or printed language, to capture talk—discourse as spoken language—the information explosion (including cell phones, video recorders, Internet chat rooms, online journals, and the like) has moved those in the field to recognize that all discourse is, in various ways, "multimodal," constructed through speech and gesture, as well as through typography, layout, and the materials employed in the making of texts. The contributors have responded to the expanding scope of discourse analysis by asking five key questions: Why should we study discourse and technology and multimodal discourse analysis? What is the role of the World Wide Web in discourse analysis? How does one analyze multimodal discourse in studies of social actions and interactions? How does one analyze multimodal discourse in educational social interactions? and, How does one use multimodal discourse analyses in the workplace? The vitality of these explorations opens windows onto even newer horizons of discourse and discourse analysis.
| Author | : Eija Ventola |
| Publisher | : John Benjamins Publishing |
| Total Pages | : 260 |
| Release | : 2004-01-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9027232067 |
Download Perspectives on Multimodality Book in PDF, ePub and Kindle
This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.
| Author | : Rachel Giora |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 432 |
| Release | : 2017-09-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3110546094 |
Download Doing Pragmatics Interculturally Book in PDF, ePub and Kindle
Intercultural Pragmatics is a large and diverse field encompassing a wide range of approaches, methods, and theories. This volume draws scholars together from a broad range of cognitive, philosophical, and sociopragmatic perspectives on language use in order to lay the path for a mutually informing and enriching dialogue across subfields and perceived barriers to doing pragmatics interculturally.
