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Toward a New Public Diplomacy

Toward a New Public Diplomacy
Author: P. Seib
Publisher: Springer
Total Pages: 260
Release: 2009-08-31
Genre: Political Science
ISBN: 0230100856

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Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power. But it has been hard to break away from the longtime conventional wisdom that America owes its place in the world primarily to its muscle. Today, however, policy makers are recognizing that merely being a "superpower" - whatever that means now - does not ensure security or prosperity in a globalized society. Toward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.


The New Public Diplomacy

The New Public Diplomacy
Author: J. Melissen
Publisher: Springer
Total Pages: 242
Release: 2005-11-22
Genre: Political Science
ISBN: 0230554938

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After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.


The Digitalization of Public Diplomacy

The Digitalization of Public Diplomacy
Author: Ilan Manor
Publisher: Springer
Total Pages: 364
Release: 2019-01-14
Genre: Political Science
ISBN: 303004405X

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This book addresses how digitalization has influenced the institutions, practitioners and audiences of diplomacy. Throughout, the author argues that terms such as ‘digitalized public diplomacy’ or ‘digital public diplomacy’ are misleading, as they suggest that Ministries of Foreign Affairs (MFAs) are either digital or non-digital, when in fact digitalization should be conceptualized as a long-term process in which the values, norms, working procedures and goals of public diplomacy are challenged and re-defined. Subsequently, through case study examination, this book also argues that different MFAs are at different stages of the digitalization process. By adopting the term ‘the digitalization of public diplomacy’, this book will offer a new conceptual framework for investigating the impact of digitalization on the practice of public diplomacy.


Chinese Soft Power and Public Diplomacy in the United States

Chinese Soft Power and Public Diplomacy in the United States
Author: Bilal Zubair
Publisher: Springer Nature
Total Pages: 224
Release: 2024-01-23
Genre: Political Science
ISBN: 981997576X

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This book explores Chinese soft power and public diplomacy, and the way that it has played out in the context of the US-China relationship. As tensions between the two countries have grown in recent years, Chinese foreign policy has oscillated between confrontation and conciliation. In this work, which integrates all facets of China’s public diplomacy especially towards United States, the author explores the past and future of Chinese soft power, in a text that will interest diplomats, scholars and journalists.


The Future of U.S. Public Diplomacy

The Future of U.S. Public Diplomacy
Author: Kathy Fitzpatrick
Publisher: BRILL
Total Pages: 328
Release: 2009-10-26
Genre: Political Science
ISBN: 9047430646

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Public diplomacy has never been more important in international relations. Yet, public diplomacy’s future as a valued national resource and a respected profession is far from certain. Lingering historical misperceptions and contemporary debate regarding public diplomacy’s role and value in protecting and advancing national and international interests threaten public diplomacy’s advancement on both fronts. Grounded in public relations theory and steeped in common sense, this book advances the global debate on public diplomacy’s future by documenting the intellectual and practical development of public diplomacy in the United States and analyzing key challenges ahead. The author’s fresh perspective provides compelling insights into public diplomacy's purpose and value, the conceptual foundations of the discipline, and principles of strategic practice. Based on extensive primary and secondary research, including a comprehensive survey of veteran U.S. public diplomats, the book reveals lessons learned from the U.S. experience in public diplomacy that will be critical in determining public diplomacy's fate in the United States and throughout the world.


Empire of Ideas

Empire of Ideas
Author: Justin Hart
Publisher: Oxford University Press
Total Pages: 294
Release: 2013-02-14
Genre: History
ISBN: 0199777942

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Empire of Ideas examines the origins of the U. S. government's programs in public diplomacy and how the nation's image in the world became an essential component of U. S. foreign policy.


U.S. Public Diplomacy Towards China

U.S. Public Diplomacy Towards China
Author: Di Wu
Publisher: Palgrave Macmillan
Total Pages: 0
Release: 2023-07-14
Genre: Political Science
ISBN: 9783030956462

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This book aims to understand public diplomacy by examining its practice. In particular, it focuses on the implementation of educational and exchange programs by the US Departments of State and Defense toward China. Implementation is the focal point of this study and is utilized both as a practical process and a methodology. It refers to the process of translating a public diplomacy policy goal—the specific order given to a governmental institution in order to achieve a general foreign policy objective—into public diplomacy practices and impact. In addition, it refers to a research method that centers implementation and accepts the prerequisite of discretion from studies of policy implementation. This book maps out where and by whom implementation discretion is exercised in public diplomacy. It argues that public diplomacy is in the eye of the beholder, and that its meanings can vary significantly according to different actors.


Public Diplomacy and the Politics of Uncertainty

Public Diplomacy and the Politics of Uncertainty
Author: Pawel Surowiec
Publisher: Springer Nature
Total Pages: 373
Release: 2020-10-26
Genre: Political Science
ISBN: 3030545520

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This edited book explores the multi-layered relationships between public diplomacy and intensified uncertainties stemming from transnational political trends. It is the latest wave of political uncertainty that provides the background as well as yields evidence scrutinised by authors contributing to this book. The book argues that due to a state of perpetual crises, the simultaneity of diplomatic tensions and new digital modalities of power, international politics increasingly resembles a networked set of hyper-realities. Embracing multi-polar competition, superpowers such as Russia flex their muscles over their neighbours; celebrated ‘success stories’ of democratisation – Hungary, Poland and Czechia – move towards illiberal governance; old players of international politics such as Britain and America re-claim “greatness”, while other states, like China, adapt expansionist foreign policy goals. The contributors to this book consider the different ways in which transnational political trends and digitalisation breed uncertainty and shape the practice of public diplomacy.


The United States and Public Diplomacy

The United States and Public Diplomacy
Author: Kenneth Alan Osgood
Publisher: BRILL
Total Pages: 1
Release: 2010-01-01
Genre: Political Science
ISBN: 9004176918

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Presenting the latest historical research on public diplomacy, this book highlights the fact that the United States has not only been an important sponsor of public diplomacy, it also has been a frequent target of public diplomacy initiatives sponsored by others.