Tourism Marketing PDF Download
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Author | : Simon Hudson |
Publisher | : SAGE |
Total Pages | : 462 |
Release | : 2017-05-26 |
Genre | : Business & Economics |
ISBN | : 152641435X |
Download Marketing for Tourism, Hospitality & Events Book in PDF, ePub and Kindle
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by ′Marketing in Action′ case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.
Author | : Bonita Kolb |
Publisher | : Routledge |
Total Pages | : 328 |
Release | : 2006-08-14 |
Genre | : Business & Economics |
ISBN | : 1136352996 |
Download Tourism Marketing for Cities and Towns Book in PDF, ePub and Kindle
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
Author | : Bonita Kolb |
Publisher | : Routledge |
Total Pages | : 265 |
Release | : 2017-02-10 |
Genre | : Business & Economics |
ISBN | : 1134858159 |
Download Tourism Marketing for Cities and Towns Book in PDF, ePub and Kindle
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Author | : Nilanjan Ray |
Publisher | : CRC Press |
Total Pages | : 314 |
Release | : 2017-09-01 |
Genre | : Business & Economics |
ISBN | : 1315341646 |
Download Tourism Marketing Book in PDF, ePub and Kindle
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
Author | : Simon Hudson |
Publisher | : SAGE |
Total Pages | : 490 |
Release | : 2009-05-12 |
Genre | : Business & Economics |
ISBN | : 1849204888 |
Download Tourism and Hospitality Marketing Book in PDF, ePub and Kindle
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Author | : |
Publisher | : Pearson Education India |
Total Pages | : 304 |
Release | : 2011 |
Genre | : Hospitality industry |
ISBN | : 9788131731826 |
Download Tourism Marketing Book in PDF, ePub and Kindle
Author | : Mark Anthony Camilleri |
Publisher | : Emerald Group Publishing |
Total Pages | : 345 |
Release | : 2024-01-16 |
Genre | : Travel |
ISBN | : 1804558885 |
Download Tourism Planning and Destination Marketing Book in PDF, ePub and Kindle
Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of tourism, theory and practice.
Author | : J. Christopher Holloway |
Publisher | : |
Total Pages | : 288 |
Release | : 1990 |
Genre | : Marketing |
ISBN | : |
Download Marketing for Tourism Book in PDF, ePub and Kindle
Author | : Dennis J. Gayle |
Publisher | : Routledge |
Total Pages | : 303 |
Release | : 2014-09-15 |
Genre | : Business & Economics |
ISBN | : 1317663136 |
Download Tourism Marketing and Management in the Caribbean (RLE Marketing) Book in PDF, ePub and Kindle
The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Author | : Rodoula H. Tsiotsou |
Publisher | : Emerald Group Publishing |
Total Pages | : 418 |
Release | : 2012-05-10 |
Genre | : Business & Economics |
ISBN | : 1780520700 |
Download Strategic Marketing in Tourism Services Book in PDF, ePub and Kindle
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.