Total Relationship Marketing PDF Download
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Author | : Evert Gummesson |
Publisher | : Routledge |
Total Pages | : 369 |
Release | : 2012-05-04 |
Genre | : Business & Economics |
ISBN | : 1136354263 |
Download Total Relationship Marketing Book in PDF, ePub and Kindle
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students.
Author | : Evert Gummesson |
Publisher | : Routledge |
Total Pages | : 377 |
Release | : 2011-01-05 |
Genre | : Business & Economics |
ISBN | : 1136354190 |
Download Total Relationship Marketing Book in PDF, ePub and Kindle
This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. The book effects a dramatic shift in the fundamentals of marketing thought, with the author’s refined model of thirty relationships, the 30Rs, presenting a sophisticated and cogent challenge to the traditional 4Ps schema. Previous editions were widely praised as breakthrough texts in the field, combining incisive and searching analysis with an accessible and pragmatic approach to putting the theory to work. This third edition is the first book on relationship marketing and CRM to integrate the ongoing evolution in marketing through the service-dominant logic, lean consumption and the customer’s value chain, the augmented role of the customer in value creation, the increasing importance of customer-to-customer (C2C) interaction, network-based many-to-many marketing, and marketing accountability and metrics. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects. Further, customer-centricity is suggested to be broadened to balanced centricity, a trade-off between the needs of all stakeholders of a network of relationships. Examples, cases, concepts and references have been updated. Highly informative, practical in style and packed with illustrations from real companies, Total Relationship Marketing is an essential resource for all serious marketing practitioners as well as undergraduate and postgraduate students.
Author | : Regis Mckenna |
Publisher | : Basic Books |
Total Pages | : 260 |
Release | : 1993-05-21 |
Genre | : Business & Economics |
ISBN | : 9780201622409 |
Download Relationship Marketing Book in PDF, ePub and Kindle
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.
Author | : Evert Gummesson |
Publisher | : |
Total Pages | : 0 |
Release | : 2002 |
Genre | : |
ISBN | : |
Download Total Relationship Marketing Book in PDF, ePub and Kindle
Author | : Dave Chaffey |
Publisher | : Routledge |
Total Pages | : 290 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 0750680679 |
Download Total E-mail Marketing Book in PDF, ePub and Kindle
Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.
Author | : Mari Smith |
Publisher | : John Wiley & Sons |
Total Pages | : 272 |
Release | : 2011-10-25 |
Genre | : Business & Economics |
ISBN | : 1118063066 |
Download The New Relationship Marketing Book in PDF, ePub and Kindle
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Author | : Evert Gummesson |
Publisher | : Routledge |
Total Pages | : 378 |
Release | : 2011-01-05 |
Genre | : Business & Economics |
ISBN | : 1136354182 |
Download Total Relationship Marketing Book in PDF, ePub and Kindle
This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. The book effects a dramatic shift in the fundamentals of marketing thought, with the author’s refined model of thirty relationships, the 30Rs, presenting a sophisticated and cogent challenge to the traditional 4Ps schema. Previous editions were widely praised as breakthrough texts in the field, combining incisive and searching analysis with an accessible and pragmatic approach to putting the theory to work. This third edition is the first book on relationship marketing and CRM to integrate the ongoing evolution in marketing through the service-dominant logic, lean consumption and the customer’s value chain, the augmented role of the customer in value creation, the increasing importance of customer-to-customer (C2C) interaction, network-based many-to-many marketing, and marketing accountability and metrics. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects. Further, customer-centricity is suggested to be broadened to balanced centricity, a trade-off between the needs of all stakeholders of a network of relationships. Examples, cases, concepts and references have been updated. Highly informative, practical in style and packed with illustrations from real companies, Total Relationship Marketing is an essential resource for all serious marketing practitioners as well as undergraduate and postgraduate students.
Author | : Kody Bateman |
Publisher | : |
Total Pages | : |
Release | : 2018-08-28 |
Genre | : |
ISBN | : 9781936677429 |
Download The Power of Human Connection Book in PDF, ePub and Kindle
Author | : Evert Gummesson |
Publisher | : |
Total Pages | : 281 |
Release | : 1999 |
Genre | : Relationship marketing |
ISBN | : |
Download Total Relationship Marketing Book in PDF, ePub and Kindle
Author | : Cliff Allen |
Publisher | : John Wiley & Sons |
Total Pages | : 370 |
Release | : 2001-07-23 |
Genre | : Computers |
ISBN | : 0471013714 |
Download One-to-One Web Marketing Book in PDF, ePub and Kindle
A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies.