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| Author | : |
| Publisher | : |
| Total Pages | : 170 |
| Release | : 2015 |
| Genre | : |
| ISBN | : |
| Author | : Astri Birgitta Chamberlain Muren |
| Publisher | : |
| Total Pages | : 234 |
| Release | : 1989 |
| Genre | : |
| ISBN | : |
| Author | : Patrick E. Murphy |
| Publisher | : Routledge |
| Total Pages | : 353 |
| Release | : 2013-07-24 |
| Genre | : Business & Economics |
| ISBN | : 1134091079 |
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.
| Author | : |
| Publisher | : |
| Total Pages | : 564 |
| Release | : 2009-04 |
| Genre | : Dissertations, Academic |
| ISBN | : |
| Author | : Jenny Carson Aker |
| Publisher | : |
| Total Pages | : 380 |
| Release | : 2008 |
| Genre | : |
| ISBN | : |
| Author | : Delbert I. Hawkins |
| Publisher | : McGraw-Hill/Irwin |
| Total Pages | : 0 |
| Release | : 2003-03 |
| Genre | : Consumer Behavior |
| ISBN | : 9780072865493 |
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
| Author | : Eyal Zamir |
| Publisher | : Oxford Handbooks |
| Total Pages | : 841 |
| Release | : 2014 |
| Genre | : Business & Economics |
| ISBN | : 0199945470 |
'The Oxford Handbook of Behavioral Economics and Law' brings together leading scholars of law, psychology, and economics to provide an up-to-date and comprehensive analysis of this field of research, including its strengths and limitations as well as a forecast of its future development. Its twenty-nine chapters are organized into four parts.
| Author | : Gordon R. Foxall |
| Publisher | : Routledge |
| Total Pages | : 470 |
| Release | : 2015-08-20 |
| Genre | : Business & Economics |
| ISBN | : 1317913469 |
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
| Author | : Thomas S. Robertson |
| Publisher | : Prentice Hall |
| Total Pages | : 640 |
| Release | : 1991 |
| Genre | : Business & Economics |
| ISBN | : |
An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.
| Author | : Curtis P. Haugtvedt |
| Publisher | : Psychology Press |
| Total Pages | : 1892 |
| Release | : 2018-12-07 |
| Genre | : Psychology |
| ISBN | : 1136676201 |
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
