Theory In Marketing PDF Download
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Author | : Michael J Baker |
Publisher | : SAGE |
Total Pages | : 449 |
Release | : 2010-03-18 |
Genre | : Business & Economics |
ISBN | : 1446211045 |
Download Marketing Theory Book in PDF, ePub and Kindle
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Author | : Shelby D. Hunt |
Publisher | : Routledge |
Total Pages | : 512 |
Release | : 2014-12-18 |
Genre | : Business & Economics |
ISBN | : 1317465148 |
Download Marketing Theory Book in PDF, ePub and Kindle
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Author | : Pauline Maclaran |
Publisher | : SAGE Publications Limited |
Total Pages | : 0 |
Release | : 2008-01-18 |
Genre | : Business & Economics |
ISBN | : 9781847870001 |
Download Marketing Theory Book in PDF, ePub and Kindle
Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.
Author | : Americus Reed II |
Publisher | : Edward Elgar Publishing |
Total Pages | : 496 |
Release | : 2019-12-27 |
Genre | : Business & Economics |
ISBN | : 1788117735 |
Download Handbook of Research on Identity Theory in Marketing Book in PDF, ePub and Kindle
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
Author | : Shelby D. Hunt |
Publisher | : Taylor & Francis |
Total Pages | : 360 |
Release | : 2016-09-16 |
Genre | : Business & Economics |
ISBN | : 131529088X |
Download Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity Book in PDF, ePub and Kindle
In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.
Author | : Pauline Maclaran |
Publisher | : SAGE |
Total Pages | : 546 |
Release | : 2009-12-04 |
Genre | : Business & Economics |
ISBN | : 144620698X |
Download The SAGE Handbook of Marketing Theory Book in PDF, ePub and Kindle
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Author | : Pauline Maclaran |
Publisher | : Routledge |
Total Pages | : 269 |
Release | : 2012-06-25 |
Genre | : Business & Economics |
ISBN | : 1136412913 |
Download Critical Marketing Book in PDF, ePub and Kindle
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
Author | : Adrian Palmer |
Publisher | : Oxford University Press |
Total Pages | : 575 |
Release | : 2012-03-29 |
Genre | : Business & Economics |
ISBN | : 0199602131 |
Download Introduction to Marketing Book in PDF, ePub and Kindle
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
Author | : Shelby D. Hunt |
Publisher | : M.E. Sharpe |
Total Pages | : 350 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780765609298 |
Download Foundations of Marketing Theory Book in PDF, ePub and Kindle
Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
Author | : Dennis Garrett |
Publisher | : |
Total Pages | : |
Release | : 2011-02-09 |
Genre | : |
ISBN | : 9781613110041 |
Download Marketing Theory Book in PDF, ePub and Kindle