Theory Development in Consumer Buying Behavior
Author | : Peter D. Bennett |
Publisher | : |
Total Pages | : 38 |
Release | : 1976 |
Genre | : Consumers |
ISBN | : |
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Author | : Peter D. Bennett |
Publisher | : |
Total Pages | : 38 |
Release | : 1976 |
Genre | : Consumers |
ISBN | : |
Author | : John A. Howard |
Publisher | : New York : Wiley |
Total Pages | : 490 |
Release | : 1969 |
Genre | : Business & Economics |
ISBN | : |
Author | : John A. Howard |
Publisher | : McGraw-Hill Companies |
Total Pages | : 344 |
Release | : 1977 |
Genre | : Business & Economics |
ISBN | : |
Author | : Victoria Wells |
Publisher | : Edward Elgar Publishing |
Total Pages | : 625 |
Release | : 2012-01-01 |
Genre | : Business & Economics |
ISBN | : 1781005125 |
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Author | : Charles Glenn Walters |
Publisher | : McGraw-Hill/Irwin |
Total Pages | : 616 |
Release | : 1974 |
Genre | : Business & Economics |
ISBN | : |
Author | : William F. Massy |
Publisher | : MIT Press (MA) |
Total Pages | : 488 |
Release | : 1970 |
Genre | : Business & Economics |
ISBN | : |
Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.
Author | : Jagdish N. Sheth |
Publisher | : Marketing Classics Press |
Total Pages | : 14 |
Release | : 2011-03 |
Genre | : Business & Economics |
ISBN | : 161311009X |
This edited book, discusses thorough and wide-ranging theories and models associated with differing aspects of buyer behavior from a team of marketing experts. Combines conceptual and theoretical basics of marketing discipline. Part 1 focuses on Armstrong's views on the ideological and practical strategy of conducting research to substantiate concepts and a network of concepts that comprises a theory. Part 2 centers on the encompassing models of buyer behavior. Part 3 assimilates the extensive models of innovative behavior and adoption process. Part 4 consists of papers which provide models of consumer classification and market segmentation. Part 5 includes a theoretical analysis of the changes which are likely to emerge in buyer behavior theory and research.This Classic Book was originally published in 1974 by Harper and Row.Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.
Author | : Gbadamosi, Ayantunji |
Publisher | : IGI Global |
Total Pages | : 594 |
Release | : 2016-05-31 |
Genre | : Business & Economics |
ISBN | : 1522502831 |
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Author | : Eric J. Arnould |
Publisher | : SAGE |
Total Pages | : 453 |
Release | : 2018-06-30 |
Genre | : Business & Economics |
ISBN | : 1526452111 |
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Author | : |
Publisher | : |
Total Pages | : 564 |
Release | : 1977 |
Genre | : Consumers |
ISBN | : |