Theory and Simulation of Market-focused Management
Author | : Rajiv Grover |
Publisher | : |
Total Pages | : 372 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Rajiv Grover |
Publisher | : |
Total Pages | : 372 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : |
Author | : Rajiv Grover |
Publisher | : |
Total Pages | : 144 |
Release | : 1995-01-01 |
Genre | : |
ISBN | : 9780030163180 |
Author | : Ernest R. Cadotte |
Publisher | : South-Western Pub |
Total Pages | : 416 |
Release | : 2002-04 |
Genre | : Business & Economics |
ISBN | : 9780324168655 |
Management of Strategy in the Marketplace with Global Corporate Management in the Marketplace Simulation is a package of the web-based strategy simulation Global Corporate Management in the Marketplace and the textbook Management of Strategy in the Marketplace. The text provides the theoretical content needed to thrive as a business manager while the simulation provides real 'hands-on' experience in starting and managing a company. They are presented as a package but also intended for use separately, providing ultimate flexibility. The web-based simulation Global Corporate Management in the Marketplace puts the players in the role of an executive team of a new venture entering the microcomputer business. As they run the company, they learn business fundamentals and the interplay between marketing, manufacturing, logistics, human resources, finance, accounting and team management. As teams compete, they learn to adjust their strategy, debate real-life decisions, analyze options, resolve conflicts, make tradeoffs and evaluate potential outcomes. This long-running simulation is the 6th generation of software over the last 12 years and benefits from experience and the continuous improvement. The simulation does not link directly to the textbook and may be easily used independently.The textbook, Management of Strategy in the Marketplace, is designed to compliment the simulation, providing the theory base for understanding the behind the activities of the simulation. It follows the structure of the simulation, organized around the life cycle of a new business. Because chapter theories and tools coordinate with the specific decisions that teams encounter during specific quarters of simulation play, the textbook assures players that they won’t stumble out the blocks once simulation play begins.
Author | : Michael John Baker |
Publisher | : Taylor & Francis |
Total Pages | : 576 |
Release | : 2001 |
Genre | : Business & Economics |
ISBN | : 9780415213974 |
Author | : Henry Assael |
Publisher | : |
Total Pages | : 766 |
Release | : 1997-12 |
Genre | : Marketing |
ISBN | : 9780155607729 |
The chapters form the core of the book and represent the key areas of product, distribution, promotion and price ... The integration of concepts and applications in a student-friendly manner is the focus of this book. Marketing concepts are introduced in a process approach in which marketing is described as a series of processes, market segmentation, new-product development, promotional decisions, and so forth.-Pref.
Author | : Ernest R. Cadotte |
Publisher | : |
Total Pages | : 392 |
Release | : 2007 |
Genre | : |
ISBN | : 9780977406494 |
Author | : Ernest R. Cadotte |
Publisher | : South Western Educational Publishing |
Total Pages | : 422 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : |
Management of Strategy in the Marketplace is designed to compliment Global Corporate Management in the Marketplace: An Online Simulation in Business Strategy. The text providing the theory base for understanding the behind the activities of the simulation. It follows the structure of the simulation, organized around the life cycle of a new business. Because chapter theories and tools coordinate with the specific decisions that teams encounter during specific quarters of simulation play, the textbook assures players that they wonÂ't stumble out the blocks once simulation play begins.
Author | : Martin F. G. Schaffernicht |
Publisher | : Wiley |
Total Pages | : 472 |
Release | : 2018-06-30 |
Genre | : Business & Economics |
ISBN | : 9781119118251 |
An innovative simulation-based approach for strategic decision making when launching new products Growth Dynamics in New Markets contains a dynamic case study and simulations that reveal what it takes to successfully introduce a product into a new market. Written by experts in the field, the text and companion website include a compelling simulation game and a variety of simulation models. Using the simulation game and computer models, readers are challenged to design and put in place a strategy about product introduction and competitive behavior. The simulation models build on each other to help to arrive at a comprehensive understanding of product uptake as well as market development and competitive dynamics. The authors present different approaches for enhancing the models and offer guidance for applying them to real-world problems. This groundbreaking text clearly shows how to develop maps of dynamic systems, formulate candidate policies and evaluate them based on the simulations. It also reveals how to use computer simulations to understand what decisions could and should be made, when to make them and how intensive they should be. The authors present an interactive approach that: Contains an innovative combination of a case study, simulation game and simulation models for developing the skills to introduce a product to the marketplace Offers targeted questions that help to enhance the understanding of the material presented Presents detailed answers and solutions to a number or real-world business challenges Features video tutorials that explain how the simulation experiments are implemented and interpreted Aids in the development an action-oriented, pragmatic understanding of the underlying forces in business Designed for students of business administration, management, industrial engineering, informatics, engineering, and public policy, Growth Dynamics in New Markets offers an innovative approach that combines the practice of dynamic reasoning and the use of simulation to design and test possible policies.
Author | : Dale M. Lewison |
Publisher | : Harcourt Brace College Publishers |
Total Pages | : 488 |
Release | : 1996 |
Genre | : Business & Economics |
ISBN | : |
Marketing Management: An Overview provides an alternative to the traditional marketing management texts in the market. This new text offers a concise overview for the advanced level marketing course, enabling instructors to incorporate other materials, such as cases, into the course. Features: * Unlike traditional marketing management textbooks, this new condensed text provides a concise presentation of concepts, allowing for the use of cases to illustrate text materials. * Unlike other brief books, Lewison's text offers a strategic orientation and has great managerial focus. * A unique and innovative chapter focuses on making the corporation competitive. * Real-world applications are incorporated throughout the text. * The text addresses such AACSB mandates as cross functionalism, technology and strategy.
Author | : Adamantios Diamantopoulos |
Publisher | : Springer Science & Business Media |
Total Pages | : 604 |
Release | : 2013-01-31 |
Genre | : Business & Economics |
ISBN | : 3834937223 |
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.