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The Marketing Yellow Pages

The Marketing Yellow Pages
Author: Chris Vogl
Publisher: iUniverse
Total Pages: 260
Release:
Genre:
ISBN: 059528132X

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Getting the Most from Your Yellow Pages Advertising

Getting the Most from Your Yellow Pages Advertising
Author: Barry Maher
Publisher: Barry Maher
Total Pages: 299
Release: 2006-07-25
Genre: Business & Economics
ISBN: 0978732111

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The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.


The Lawyer's Guide to Effective Yellow Pages Advertising

The Lawyer's Guide to Effective Yellow Pages Advertising
Author: Kerry Randall
Publisher: American Bar Association
Total Pages: 228
Release: 2005
Genre: Business & Economics
ISBN: 9781590316214

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Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.


Effective Yellow Pages Advertising for Lawyers

Effective Yellow Pages Advertising for Lawyers
Author: Kerry Randall
Publisher: Lpm ABA
Total Pages: 222
Release: 2002
Genre: Business & Economics
ISBN:

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This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.


Getting the Most from Your Yellow Pages Advertising

Getting the Most from Your Yellow Pages Advertising
Author: Barry Maher
Publisher: Amacom Books
Total Pages: 246
Release: 1988
Genre: Business & Economics
ISBN: 9780814476956

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Briefly describes the history of the yellow pages, tells how to determine an advertising budget, and identifies the keys to creating an effective ad.


Yellow Pages Advertising

Yellow Pages Advertising
Author: Alan D. Fletcher
Publisher:
Total Pages: 30
Release: 1986
Genre: Advertising
ISBN:

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How to Market, Advertise and Promote Your Business or Service in Your Own Backyard

How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
Author: Tom C. Egelhoff
Publisher: John Wiley & Sons
Total Pages: 273
Release: 2008-08-29
Genre: Business & Economics
ISBN: 0470295422

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Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Discover tried and true tactics that produce results without wasting your time and money, even if you only have access to a small budget and minimal resources. Using this handy and practical guide, you can gain access to information about incorporation, web design, search engine marketing, positioning, and sales management.


Fly Fishing Memories of Angling Days

Fly Fishing Memories of Angling Days
Author: J. R. Hartley
Publisher: Ishi Press
Total Pages: 130
Release: 2015-06-24
Genre: Sports & Recreation
ISBN: 9784871876896

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J. R. Hartley's best-known catch to date is the public imagination. Here are his elusive fishing recollections told in a series of sometimes vividly comic chronological cameos, ranging period and location from York school days in the early 1930s through memorable outings on stream, spate river and loch to startling conclusion half a lifetime later on a Scottish summer night. Complimented by his protege Patrick Benson's evocative illustrations and with his anglers expertise lightly threaded throughout, J. R.'s story will touch every fly fisherman's experience. But it is book too that will appeal to everyone even those who have never held a rod, for the engaging point that emerges of the ultimate reluctant hero.