The Vital Role the Annual Fund: How to Grow Revenue for Annual Fund
Author | : Donovan Hullender |
Publisher | : |
Total Pages | : 141 |
Release | : 2021-05-25 |
Genre | : |
ISBN | : |
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The Data-Driven Annual Fund focuses on data understanding and use; strategies for segmentation, solicitation, and stewardship of donors and prospects; and measuring and analyzing fundraising ROI and other key metrics. In addition, this links to worksheets, templates, checklists, and tools to help fundraising practitioners put knowledge into action immediately. In this book, the author explains how Rescigno's proven process, when followed, will result in a thriving annual fund, including more new donors, better donor retention, and more major gift prospects than ever before. Told with love and affection for the work nonprofits do, the book describes the vital role the annual fund must play when it comes to engaging, building, and stewarding relationships with donors.