The Value Of Luxury PDF Download
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Author | : Beata Stępień |
Publisher | : Springer Nature |
Total Pages | : 431 |
Release | : 2020-10-12 |
Genre | : Business & Economics |
ISBN | : 3030512185 |
Download The Value of Luxury Book in PDF, ePub and Kindle
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.
Author | : Francis Srun |
Publisher | : Springer |
Total Pages | : 245 |
Release | : 2017-04-07 |
Genre | : Business & Economics |
ISBN | : 3319455257 |
Download Luxury Selling Book in PDF, ePub and Kindle
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers – whether you’re selling luxury products or high value bespoke professional services – is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody “Luxury”. You need to look, speak, and move “Luxury”. The true luxury attitude is not submissive nor is it hauteur – it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customer’s decision process is unlike that of other customers. While emotion is important when selling anything to anyone – with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customer’s motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship.
Author | : Jean-Noël Kapferer |
Publisher | : Kogan Page Publishers |
Total Pages | : 408 |
Release | : 2012-09-03 |
Genre | : Business & Economics |
ISBN | : 0749464925 |
Download The Luxury Strategy Book in PDF, ePub and Kindle
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Author | : David Millán Planelles |
Publisher | : Routledge |
Total Pages | : 227 |
Release | : 2021-11-22 |
Genre | : Business & Economics |
ISBN | : 1000472485 |
Download Strategic Luxury Management Book in PDF, ePub and Kindle
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment. The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions. With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides.
Author | : Dana Thomas |
Publisher | : Penguin |
Total Pages | : 384 |
Release | : 2007-08-16 |
Genre | : Social Science |
ISBN | : 110121807X |
Download Deluxe Book in PDF, ePub and Kindle
“With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Author | : M. Pinkhasov |
Publisher | : Springer |
Total Pages | : 175 |
Release | : 2014-08-28 |
Genre | : Business & Economics |
ISBN | : 1137395575 |
Download Real Luxury Book in PDF, ePub and Kindle
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Author | : Klaus-Peter Wiedmann |
Publisher | : Springer Science & Business Media |
Total Pages | : 387 |
Release | : 2012-11-10 |
Genre | : Business & Economics |
ISBN | : 3834943991 |
Download Luxury Marketing Book in PDF, ePub and Kindle
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Author | : Adamantios Diamantopoulos |
Publisher | : Springer Science & Business Media |
Total Pages | : 604 |
Release | : 2013-01-31 |
Genre | : Business & Economics |
ISBN | : 3834937223 |
Download Quantitative Marketing and Marketing Management Book in PDF, ePub and Kindle
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.
Author | : Allan Hazlett |
Publisher | : Oxford University Press, USA |
Total Pages | : 317 |
Release | : 2013-09 |
Genre | : Philosophy |
ISBN | : 0199674809 |
Download A Luxury of the Understanding Book in PDF, ePub and Kindle
Allan Hazlett challenges the philosophical assumption of the value of true belief. He critiques the view that true belief is better for us than false belief, and the view that truth is "the aim of belief". An alternative picture is provided, on which the fact that some people love truth is all there is to "the value of true belief".
Author | : M. Ricca |
Publisher | : Springer |
Total Pages | : 174 |
Release | : 2012-04-26 |
Genre | : Business & Economics |
ISBN | : 1137005661 |
Download Meta-Luxury Book in PDF, ePub and Kindle
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.