The Use Of Web Analytics On An Academic Library Website PDF Download
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| Author | : Anindita Paul |
| Publisher | : |
| Total Pages | : 208 |
| Release | : 2009 |
| Genre | : Academic libraries |
| ISBN | : |
Download The Use of Web Analytics on an Academic Library Website Book in PDF, ePub and Kindle
Academic libraries need to evaluate their electronic services in order to ensure their users' satisfaction. Libraries have been using evidence based evaluation traditionally. These practices have their limitations as they are time consuming and rely on outdated literature. Human Information Behavior studies offer a rich literature of users' behavior that could provide evidence of usage; nevertheless HIB studies are centered on smaller sample and hence lack generalization. Web analytics can address the gap in library service evaluation and HIB studies by providing quick access to aggregate information on real users' data collected unobtrusively. This study was conducted in an academic library setting. Two topics on the use of analytics for library decision-making and generalizing in HIB studies were addressed. The Library's web usability group was interviewed and their Google Analytics data were reviewed. Qualitative analyses were conducted on data obtained from the interview and Google analytics. There were concrete findings on the use of web analytics for Library decision-making that indicated its utility for enhancing the Library's online services and for improving navigation. However, there were noteworthy factors that could affect decision-making indirectly - the respondents' curiosity of users' behavior, the Library management practices, could influence decision-making in the Library along the way. Visitor trending data in Google Analytics further provided important aspects of the online users' behavior. Graphs indicated irregular patterns in users' behavior over a period of a semester. Further instances illustrated the differences in users behavior were based on their choice of sources. Visitors' technology preferences indicated factors that could influence users' information seeking. Finally, analytics can provide information on the Library's primary resources used.
| Author | : |
| Publisher | : Primary Research Group Inc |
| Total Pages | : 133 |
| Release | : 2008 |
| Genre | : Computers |
| ISBN | : 1574400940 |
Download Academic Library Website Benchmarks Book in PDF, ePub and Kindle
Academic Library Website Benchmarks is based on data from more than 80 academic libraries in the USA and Canada. The 125+ page study presents detailed data on the composition of the academic library web staff, relations with the college and library information technology departments, use of consultants and freelancers, budgets, future plans, website marketing methods, website revision plans, usage statistics, use of software, development of federated search and online forms and much more. Data is broken out by enrollment size, public and private status, Carnegie Class, as well as for libraries with or without their own web staff.
| Author | : Bernard J. Jansen |
| Publisher | : Morgan & Claypool Publishers |
| Total Pages | : 117 |
| Release | : 2009 |
| Genre | : Computers |
| ISBN | : 1598298518 |
Download Understanding User-Web Interactions Via Web Analytics Book in PDF, ePub and Kindle
This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user-Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References
| Author | : Kate Marek |
| Publisher | : American Library Association |
| Total Pages | : 58 |
| Release | : 2011-12 |
| Genre | : Business & Economics |
| ISBN | : 0838958338 |
Download Using Web Analytics in the Library Book in PDF, ePub and Kindle
Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources.
| Author | : David Stuart |
| Publisher | : Facet Publishing |
| Total Pages | : 209 |
| Release | : 2014-01-02 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1856048748 |
Download Web Metrics for Library and Information Professionals Book in PDF, ePub and Kindle
A practical guide to using web metrics to measure impact and demonstrate value. The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and websites to more traditional research outputs. This book is a clear guide for library and information professionals as to what web metrics are available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. Key topics covered include: • Introduction to web metrics • Bibliometrics, webometrics and web metrics • Data collection tools • Evaluating impact on the web • Evaluating social media impact • Investigating relationships between actors • Exploring traditional publications in a new environment • Web metrics and the web of data • The future of web metrics and the library and information professional. Readership: This book will provide a practical introduction to web metrics for a wide range of library and information professionals, from the bibliometrician wanting to demonstrate the wider impact of a researcher’s work than can be demonstrated through traditional citations databases, to the reference librarian wanting to measure how successfully they are engaging with their users on Twitter. It will be a valuable tool for anyone who wants to not only understand the impact of content, but demonstrate this impact to others within the organization and beyond.
| Author | : Manoj Kumar Dwivedi |
| Publisher | : Society Publishing |
| Total Pages | : |
| Release | : 2020-11 |
| Genre | : |
| ISBN | : 9781774077184 |
Download Using Web Analytics in the Library Book in PDF, ePub and Kindle
In the era of information communication technology, computers were used for the day-to-day housekeeping of the library, saving the time of end-users. The web analytics or web metrics tool is important to provide information on the website and its results. A web analytics tool can provide a better sense of the user activity of visitors to the website. Traffic on site can make or break the performance of online business or organization. The aim of this book is to discuss and examines the web analytics methods used by library professionals to calculate statistics on their library websites. This seeks to explain things in a way that can be interpreted by various applications and web services. The book also signifies big data tools and their impact on libraries.
| Author | : Tabatha Farney |
| Publisher | : American Library Association |
| Total Pages | : 236 |
| Release | : 2014-01-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1555709559 |
Download Web Analytics Strategies for Information Professionals Book in PDF, ePub and Kindle
Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms.
| Author | : Alex Brown |
| Publisher | : |
| Total Pages | : |
| Release | : 2016 |
| Genre | : |
| ISBN | : |
Download Evaluating Web Real Estate Via Pixel Efficiency Analysis Book in PDF, ePub and Kindle
This research presents a quantitative web analytics approach tailored for academic libraries. Specifically, we introduce pixel efficiency analysis, with the associated measures of pixel efficiency value and conversion efficiency value, as a web analytic approach for evaluating potential website changes. Pixel efficiency analysis is the practice of relating screen real estate measured in pixels to the achievement of organizational goals and key performance indicators as indicated by quantifiable user behavioral interactions on a webpage. We employ both the concept and measures through a case study focusing on high traffic webpages of an academic library website for a major research university. An overarching web analytics investigation in combination with pixel efficiency analysis of four of the librarys major webpages identifies the key areas of improvement in regards to real estate usage and provides quantifying numbers to support the improvement. Based on these results, we investigate changes to each of the four pages utilizing A/B testing of tens of thousands of library patrons and the measurements of pixel efficiency value and conversion efficiency value to examine the effect on user behaviour, demonstrating the value of pixel efficiency analysis. Our research findings show the capability of pixel efficiency analysis to provide insight not delivered by existing web analytics approaches for academic libraries. Namely, we emphasize the importance of page real estate by showing that components of a webpage can be optimized and that users overall prefer the optimized web layouts. Real estate usage is expected to be increasingly important given the trend towards mobile, and it is an increasingly important consideration within web analytics and design. While specifically tailored to academic libraries, pixel efficiency analysis has applications to all websites and has significant potential for future research.
| Author | : Bryce Nelson |
| Publisher | : American Library Association |
| Total Pages | : 224 |
| Release | : 2014-06-13 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0838912362 |
Download The Academic Library Administrator's Field Guide Book in PDF, ePub and Kindle
The daily administration of an academic library often leaves you needing quick advice on the topic at hand. Nelson, an experienced administrator writing from first-hand knowledge, delivers such advice in 30 topical chapters.
| Author | : R. Prabakaran |
| Publisher | : |
| Total Pages | : |
| Release | : 2018-10 |
| Genre | : |
| ISBN | : 9781522572831 |
Download Webometric Analysis of Library Websites Book in PDF, ePub and Kindle
