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| Author | : Patricia M. Wysocki |
| Publisher | : Newsletter Publishers |
| Total Pages | : 290 |
| Release | : 1999 |
| Genre | : Business writing |
| ISBN | : 9780961022211 |
| Author | : Carol Luers Eyman |
| Publisher | : Square One Writer's Guides |
| Total Pages | : 0 |
| Release | : 2005-10-30 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780757000454 |
For nonprofit organizations, businesses, clubs, hobby groups, and professional societies, newsletters can, indeed, provide a perfect way to educate, motivate, sell, raise funds, and promote. Unfortunately, relatively few newsletters realize their full potential. Now, newsletter expert Carol Luers Eyman has written a comprehensive guide and reference to creating, maintaining, and marketing an effective, cost-efficient newsletter. "How to Publish Your Newsletter" is designed to steer editors, entrepreneurs, and volunteers through every phase of the newsletter publishing process. The author helps you set up shop, from the creation of a budget to the development of a capable staff and a realistic schedule. And she guides you through the writing and design of newsletter articles. Every aspect of the process, from planning to distribution, is carefully explored and explained, enabling you to launch your new newsletter--or improve your existing one--with both confidence and competence. Whether you strive to educate the public about new products, inspire your workers, or share information about health or politics, the newsletter can be an effective tool. "How to Publish Your Newsletter" will help you make that tool work for you.
| Author | : Shaun Buck |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 132 |
| Release | : 2016-11-28 |
| Genre | : |
| ISBN | : 9781539142850 |
A business without a newsletter is like a sports car without wheels. It's nice to sit in and cool to look at, but for that car to have value, it must move forward. Similarly, a business without newsletters is just rusting in the garage. So if you want to continue using marketing tools that can't effectively drive growth, this book isn't for you. But if you want to know the TRUTH about newsletters - a marketing strategy that delivers consistent results, increases client retention, warms up cold leads, and brings in hundreds of new clients and referrals, then The Ultimate Guide to Newsletters is your solution! Forget all those marketing theories that haven't worked and hypotheticals that "don't apply to you." The Ultimate Guide to Newsletters takes you through the benefits of a custom newsletter campaign and how you can ... Increase retention and stay top of mind with clients and prospects. Use custom content and an original design for maximum impact. Build personal, powerful, and professional relationships with clients and prospects that are invaluable to your growth and success. Brought to you by the master of newsletter marketing, The Newsletter Pro himself, Shaun Buck, this book will show you how to get your custom print newsletter off the ground AND use it to maximize referrals and retention. Fresh off the success of the "No BS Guide to Maximum Referrals and Customer Retention," with marketing guru Dan S. Kennedy, Buck brings his 15 years of entrepreneurship to your business. Buck is the founder and CEO of The Newsletter Pro, a company that mails over 4 million newsletters annually. Now, with this book, he's sharing his secrets to direct mail success and accelerated business growth.
| Author | : Judy Green |
| Publisher | : Pembroke Publishers Limited |
| Total Pages | : 152 |
| Release | : 1999 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1551381125 |
"Exciting ideas for teaching writing, editing, illustration and design. This practical resource also features author studies, a guide to author visits, fun ways to celebrate books and more" Cf. Our choice, 2000.
| Author | : Edward A. Hamilton |
| Publisher | : John Wiley & Sons |
| Total Pages | : 196 |
| Release | : 1995-11-07 |
| Genre | : Design |
| ISBN | : 9780471285922 |
Newsletter Design A Step-by-Step Guide to Creative Publications"Make it dramatic. Make it readable. Make it believable." Words ofadvice to those who plan, design, or edit newsletters from theauthor of Newsletter Design, Edward A. Hamilton. Follow the adviceof this designer of world-renowned publications and your newsletterwill never land in the junk-mail pile. You'll learn techniques usedby the most successful publications to attract readers and rivettheir attention. Included in this step-by-step guide: * Planning visual content * Fast-paced journalistic writing * Forceful page layout * Eye-catching graphics * Strong, clear typography * Powerful photojournalism * Cost-wise production From selecting a name, logotype, and cover design to going onpress, every element of producing a stand-out newsletter isexplained step-by-step in clear language. Principles are expressedin simple terms that apply equally to desktop publishing ortraditional T-square and typewriter. Layouts that are cluttered andcomplex--or bland and austere--can sabotage even the best editorialideas. The author shows you how to avoid the stock, "off-the-shelflook". You'll learn to master simple but powerful page layout,sparkling typography that promotes clarity, strength and elegance.you'll learn how to edit and design with compelling journalisticphotographs and vivid graphics. In addition, the book introduces atwelve-part grid design that not only opens up new creativepossibilities and relief from the standard three-column page, itworks perfectly with computer coordinates. There's plenty ofsupport for desktop publishers using WordPerfect, Lotus, Adobe, andQuark. You'll get tips for spicing up your pages with tables,charts, graphs, pictographs, and maps, using simple softwareprograms. It's all here. From logotype to printed pages, you won'tfind a more readable, on-the-money guide to designing newsletters.
| Author | : Milton W. Zwicker |
| Publisher | : Section of Law Practice Management |
| Total Pages | : 142 |
| Release | : 1998 |
| Genre | : Business & Economics |
| ISBN | : |
A practical guide to creating client newsletters. Written for lawyers, editors, writers and marketers, it covers how to: plan and budget a newsletter; develop content and write effectively; design to grab your clients' attention; engage your readers with photographs and graphics; and more.
| Author | : Frederick D. Goss |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 1988 |
| Genre | : Newsletters |
| ISBN | : |
| Author | : William J. Bond |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 191 |
| Release | : 1992-01 |
| Genre | : Business & Economics |
| ISBN | : 9780070065574 |
Covers equipment, office setup, insurance, licensing requirements, copyright, taxes, format, editing, proofreading, newsletter design, printing, mailing, marketing, and public relations
| Author | : Avery Cardoza |
| Publisher | : |
| Total Pages | : 404 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : 9780940685437 |
In this comprehensive resource, a successful publisher and entrepreneur guides self-starters through each step of the publishing process. Cardoza covers manuscript acquisition, budget, book promotion, and everything in between, including working with designers and printers, pricing and selling a title, and the basics of sound bookkeeping. 27 line drawings; 117 charts.
| Author | : Tom Ahern |
| Publisher | : Emerson & Church, Publishers |
| Total Pages | : 132 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 9781889102078 |
Today, many organizations are raising more money with their newsletter than with traditional mail appeals.And after reading Tom Ahern's riveting book, Raising More Money with Newsletters than You Ever Thought Possible, it's easy to understand why.Great newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them.For starters, they deliver real news (not tired features such as "From the Director's Desk'' and "Introducing Our New Staff"). They make the donor feel important. They use emotional triggers to spur action. They're designed in a way to attract both browsers and readers. And they don't depend on dry statistics to make the organization's case.The essence of Raising Money with Newsletters than You Ever Thought Possible centers around seven fatal flaws, as Ahern calls them. And along the way to discussing ? and dissecting ? these flaws, the reader is treated to such chapters as:o Making news out of thin airo What a front page is foro Lower the grade level of your writingo Anecdotes versus statso How should it look? A proven formulaTransforming your newsletter into a substantial money raiser isn't all that difficult. As Ahern himself says, "You don?t need a degree in journalism to publish a newsletter that will keep your donors inspired (and generous). You just need a few skills and insights."Read this book. Pick up those skills. And be assured that the ratio of time spent versus gains realized might well be the most cost-effective of your entire career.
